Adley Sunny Email & Phone Number

United Arab Emirates

As a Senior Specialist in Lending, I am responsible for developing and owning lending services for the Talabat ecosystem. - Identified and solved key pain points for lending services in the Talabat ecosystem- Currently leading the development of Talabat Pay Later (BNPL), a tailored lending solution for the food industry- Collaborate with internal and external stakeholders to ideate and operationalize scalable lending propositions for the sector- Lead conversations with external partners on commercial and operational aspects- Ensure alignment of all stakeholders (finance, legal, customer care, tech, product, etc.) and act as the business owner for this domain- Build business cases and conduct cost-benefit analysis for prospective projects to support the prioritization process- Oversee operations to ensure launched services run smoothly and meet required goalsWork with cross-functional teams to identify and achieve project goals- Use analytical tools and collaborate with data teams to make data-driven decisions.

United Arab Emirates

The world’s first contactless lifestyle payment ecosystem with instant credit. - Dual role in the scaling of the Food Vertical as Product Manager and Director of Account Management. - Lead the conceptualization, definition, and iteration of products that optimize vendor and user experience. - Prioritize and deliver products that align with Empay's strategic vision and improve its competitive position in the industry. - Collaborate with functions such as engineering, sales, marketing, and operations to drive impactful product-led results. - Lead a team of 6 account managers and drive relations with existing clients. - Define success KPIs and set targets aiming to grow orders, reduce fail rates, and improve operational excellence. - Harmonize cross-functional business processes to drive client-focus and tactical business plans.

Bengaluru, Karnataka, India

Hydrop is a water marketplace that provides users with different water services. Currently providing Bangalore City with the following services:- Supply of Bottled Drinking Water @ Doorstep (BIS Certified Brands only) - Supply of Water Tankers for Clean & Tested Tap Water- Water Conservations solutions for reducing water waste and tackling poor quality water.

Dubai, United Arab Emirates

Bringing Food & Beverage buyers and sellers together on the biggest B2B e-commerce platform of MENA.

Dubai, United Arab Emirates

- Handling and managing multiple stakeholders within client organizations at a CXO level - Developed detailed and accurate sales forecasts whilst having achieved all my personal sales targets and team goals- Developed in-depth plans for the key clients whilst managing expectations for both the client and the company- Established good relations with clients by successfully growing their business and subsequently achieving a high level of client satisfaction.- Responsible for optimization of campaigns through strategic planning and seamlessness of operations- Responsible for handling all top tier clients (such as legacy clients (i.e. group clients and chain clients))- Responsible for establishing and executing partnerships by way of lead generation and sampling with FMCG Companies and other industries- Develop and execute quarterly and annual strategic plans to meet client and company KPIs- Conceptualized new sales processes that drove desired sales outcomes, and consequently built efficiencies where required- Assessed consumer markets, and competitor activity and provided feedback to company leadership team(s) and other company functions- Consulted clients on product development aiming to achieve their short-term and long-term goals

Dubai, United Arab Emirates

• Responsible for onboarding new clients, and training clients for self-service management. Maximized the utility of all relevant services provided by the company. • Established productive, professional relationships with key personnel in all key accounts. • Developed a deep understanding of the client’s business goals.• Proactively assessed, clarified, and validated client needs and concerns on an ongoing basis. • Actively sought preemptive solutions to mitigate any possible issues the client may have faced and subsequently implemented the same.• Effectively optimized campaign performance by recommending adjustments to inventory, targeting, and creative components.• Provided technical guidance on campaign specifications and provided troubleshooting/conflict resolution.

Dubai, United Arab Emirates

• Helped restaurants market themselves better by selling advertising space to them on Zomato.• Managed critical client accounts which have a higher degree of complexity in terms of client servicing • Effectively searched prospective clients and generated sales leads. This ranging from take-away joints to 5 Star properties.• Advised clients on relevant and impactful marketing communications to be displayed on their advertising space on Zomato. • Amplified the impact of marketing campaigns by distributing Zomato’s marketing merchandise to restaurants for display.• Prepared detailed reports for advertising campaigns and interpreted them for clients. Also, suggested measures to improve the effectiveness of the marketing campaign.•End-to-end client relationship and process management. This, including pitching, negotiation, contracting, billing / invoicing, payment collection, graphic design support (with the help of the Graphics Team), campaign activations, result tracking and troubleshooting.• Handled special projects related to Business Development, which Involved taking single-point responsibility for a certain revenue stream, process improvement, development of new products, etc.

Bangalore

• Managed the revenue for Zomato's Listing & Advertisements department in the market including strategizing, planning and executing processes to meet and exceed targets in relation to time and budget• Ensure revenue sustenance and growth by new client acquisitions, renewal of existing clients, and identification of new business development opportunities• Managed and mentored a highly dynamic and young breed of sales team• Managed end-to-end client relationships including pitching, negotiation, contracting, billing / invoicing, payment collection and troubleshooting• Helped clients to grow and build a loyal consumer base for themselves• Ensured quality, consistency and local effectiveness of product sales and merchant marketing• Managed critical client accounts which have a higher degree of complexity in terms of client servicing

Bangalore

•Help restaurants market themselves better by selling advertising space to them on Zomato•Effectively search prospective clients and generate sales leads. Leads could range from take-away joints to 5 Star properties•Advise clients on relevant and impactful marketing communication to be displayed on their advertising space on Zomato. Amplify the impact of marketing campaigns by distributing Zomato’s marketing merchandize to restaurants for display•Prepare result reports for advertising campaigns and interpret them for clients. Also suggest measures to improve the effectiveness of the marketing campaign•Manage end-to-end client relationship including pitching, negotiation, contracting, billing / invoicing, payment collection, graphic design support (with the help of the Graphics Team), campaign activations, result tracking and troubleshooting

Karnataka, India

- Understood the products offered and the sales process followed by the company. - Responsible to develop business model for Addopensa Fashions Private Limited and Identified untapped potential areas and proposed recommendations/ suggestions to approach the market.- Analyzed the market survey of 100 customer response to the company website. - Designed Below the Line advertising activities for the company.

Dubai, United Arab Emirates

- Field Work with a team of 3 member for saloon activation in and around specific areas in Dubai. - Updated database of targeted saloons, final location and number of promotional aids and used the above information to make a report and analyses of the final results of the campaign.

Mba, Marketing

Activities and Societies: Masters in Business Management *Member of Extra Curricular Committee(2011-12) *Coordinator of Extra Curricular.

Bbm, Marketing

Activities and Societies: Best Manager Event Head, Western Acoustic WinnerBachelors in Business Management

Education record