As Director, I rebranded the organization to focus more on life design and personal and professional development in students. I lead a dynamic team to create, promote, and execute events that engage students, and establish partnerships with other organizations to host joint events.Key Achievements:• Implemented Lego Night, a joint event with Unload UCalgary with a special focus on student mental health.• Designed and maintained the company website, improving engagement and SEO• Grew the team from 10 to 25 people• Successfully organized, promoted, and executed events with my team, such as the uCDL x LEPC LIVE, Calgary Maker Faire Designathon, and Propel Alberta, engaging a total of over 500 people over the course of 2023

As the Vice President of Marketing, I led a dynamic team responsible for crafting compelling marketing strategies and producing high-quality media content. My role not only involved promotional activities, but also encompassed fostering a productive and innovative environment within our team, engaging corporate partners, and continuously evaluating and refining our marketing approaches to maximize reach and impact.Key Achievements:• Successfully promoted and executed the inaugural UofC Designathon, resulting in the engagement of over 70 students from postsecondary institutions across North America• Pitched, organized, and promoted the Design Expo, an event that showcases the projects of students and industry partners, with over 50 attendees• Collaborated and established partnerships with leading brands such as Tomorrow Creative, Neo Financial, Canadian Filaments, and Eight Ounce Coffee• Refined our social media strategy, increasing engagement by 100%• Established brand guidelines for the organization, ensuring consistent material across all channels of communication

Worked under the supervision of Dr. Belinda Heyne in the Department of Chemistry for the Spring and Summer 2024 semesters. This opportunity was made possible through the NSERC Undergraduate Student Research Award. In this role, I optimized a solution-based nanoparticle synthesis by synthesizing and characterizing nanoparticles.Key Achievements:• Operated advanced scientific instrumentation, including UV-Vis spectroscopy, Transmission Electron Microscopy, and Fourier-Transform Infrared Spectroscopy• Analyzed large datasets from spectroscopic and microscopic measurements with Microsoft Excel through the use of custom spreadsheet formulae and statistical methods• Presented research findings in weekly group meetings and contributed to progress reports

As the Chief Marketing Officer of AC Robotics, I oversaw publication of event times and locations, coordinated advertisement for internal and external events, oversaw and coordinated the maintenance and upkeep of our website and social media accounts, and oversaw the use of the organization's logo.Key Achievements:• Implemented a comprehensive branding package, allowing for the marketing team to grow by 120%• Designed and implemented a new logo, leading to 70% increased brand recognition• Organized events for university students, leading to an increase in campus engagement

As Vice President Communications for Alberta Collegiate Robotics, I was responsible for internal and external communication for AC Robotics and the overseeing of the creation of visual media for the club's social media handles.Key Achievements:• Improved total applications from the winter recruitment run by 200% through the implementation of a recruitment marketing plan involving UofC engineering and business faculties• Increased total number of partnerships with organizations and startups across Calgary through the establishment of a branding guide for AC Robotics, ensuring consistency across organizational materials

In this role, I was responsible for developing and implementing comprehensive marketing strategies to promote GroupLabs' consulting services. My responsibilities included conducting market research, developing and managing digital marketing campaigns, and creating engaging content for the company's social media platforms and website.Key Achievements:• Successfully executed digital marketing campaigns that significantly increased the company's online visibility and lead generation.• Conducted comprehensive market research, providing valuable insights that drove the company's marketing strategies and business decisions.• Created engaging content for various platforms, enhancing the company's online presence and engagement with potential clients.• Collaborated effectively with the software development team to understand the company's services and translate technical concepts into compelling marketing messages.

In this role, I primarily assisted with COVID vaccinations and testing. I handled various responsibilities such as providing patients with consent forms, inputting data into healthcare record systems, retrieving vials, and scheduling vaccination appointments for patients.Key Achievements:• Effectively managed patient data, ensuring accurate and up-to-date records in the healthcare system.• Efficiently handled the retrieval and organization of vials, contributing to the smooth operation of vaccination and testing processes.• Provided excellent customer service, assisting patients with their needs and clarifying any concerns they had about the vaccination or testing process.• Successfully coordinated vaccination appointments, ensuring a seamless and efficient scheduling process.

In this role, I was responsible for compiling and editing visual educational media for the organization's YouTube channel. I brought together various pieces of content, enhanced them with expert editing, and ensured they were appropriately formatted for YouTube publication.Key Achievements:• Successfully compiled educational media for the company's YouTube channel, broadening the company's online presence.• Applied expert editing skills to enhance and polish the content, ensuring it was engaging and accessible.• Ensured all content was appropriately formatted for YouTube, providing seamless viewing experiences for users.

Delivered medication and asymptomatic COVID tests from three Calgary Shoppers Drug Mart locations to residences and laboratories in the Greater Calgary Area.Key Achievements:• Implemented and strictly followed no-contact delivery protocols to ensure the safety of immunocompromised patients.• Consistently met or exceeded delivery schedules, enhancing customer satisfaction.• Regularly delivered PCR COVID-19 test samples to labs efficiently, contributing to timely diagnosis and treatment.• Demonstrated strong knowledge of handling medical goods, ensuring they remained in optimal condition during transit.• Maintained excellent driving record, adhering to all traffic and safety regulations.• Efficiently navigated routes using GPS systems, saving time and fuel.

Directed a student jazz combo band of six musicians to perform around Calgary to raise funds for Kids Cancer Care.Key Achievements:• Organized an opening performance at the Calgary Board of Education's Senior Leadership Meeting in September 2019• Organized a performance at the Rotary Club of Calgary Centennial's 2019 Christmas Ball• Awarded Most Outstanding Jazz Combo Award in both 2019 and 2020 at the Alberta International Band Festival

Co-founded Eco-Essence as part of Junior Achievement Southern Alberta's Company Program. Eco-Essence sold compost pods that removed the odour of compost to promote composting in Calgary. Proceeds went to Green Calgary.Key Achievements:• Designed graphics for the company website and internal documentation• Managed the Twitter and Instagram social media channels by creating engaging and relevant content• Doubled impressions on our Instagram account per Instagram Insights through the implementation of a video advertisement campaign