Paid Media Leadership & Growth- Increased retained monthly revenue for PPC clients by over 100%, demonstrating the effectiveness of my leadership and campaign strategies.- Grew and developed the paid media department from the ground up, establishing it as a fundamental driver of agency growth.- Led the marketing strategy for PPC services, generating qualified leads for the Sales Director and expanding the client base.Management & Client Expertise- Promoted from PPC Account Manager to Account Director, showcasing a strong track record of success in client management.- Led a team of PPC specialists, providing guidance and ensuring efficient client service delivery.- Managed a portfolio of up to 15 clients, including strategic and demanding accounts, while consistently exceeding KPIs.- Optimised client accounts for maximum impact, ensuring campaign effectiveness through data-driven analysis.- Delivered regular reports and presentations, fostering strong client relationships through clear communication.- Collaborated with the Sales Director on complex strategic elements for both new and existing clients.

Responsible for the management of the International PPC accounts to ensure challenging targets and KPI's are met as well as the management and development of a PPC Executive. Also delivered budgeting forecast for all International markets.I delivered a 150% increase in Net Profit YoY for International Paid Search and a substantial increase in Conversion Rate.

Responsible for the management of UK and RO activity which accounted for a large amount of spend.I was instrumental in the restructure of several of the existing accounts as well as launching the Poker paid search activity all of which delivered some fantastic results.

Delivering PPC across a variety of platforms for clients such as ITV, NatWest and RBS.Developing new processes and ideas to improve the paid search department.

PPC Specialist working on three brands within the TUI Group, I was responsible for managing the PPC Activity for the English speaking markets for Sunsail, The Moorings & Le Boat.As a PPC Specilaist I was responsible for the day to day management of my accounts as well as reporting to the wider business on a weekly basis. During my time here I took on the accounts from being agency managed and restructured the accounts which delivered immediate results and saw the cost efficiency of the accounts improve dramatically.

Create bespoke and tailored paid search campaigns for clients using the best possible practices ensuring the newly created campaigns are set up with the clients objectives in mind.I also manage a variety of PPC accounts in various industries and diverse advertising budgets. I work on the day to day optimisation work which includes bid management, keyword development/testing etc. I also work on developing strategies for future growth of paid search campaigns as well as constantly adapting to any market trends. I constantly implement the use of Google Analytics into any paid search campaign I am working on to give me a detailed overview of landing page testing, bounce rates, average visit time etc.I also communicate often with my clients, either via email, phone calls or face to face meetings and give detailed and easy to digest information/analysis of their Paid Search activity.Finally I create detailed monthly or weekly reports for clients to give them a complete breakdown of current performance and plans to move their paid search activity forward.

Assisting the PPC Manager with day to day PPC activities. Within 3 months I was actively managing clients accounts from day to day optimisation through to reporting and calls. While working I successfully completed the apprenticeship program.

My first job, I had to ensure I provided an excellent level of customer service at all times and go that extra mile as is expected in Waitrose