• Drove profitable growth of gross margin and unit sales with strategic global and regional Mobile Network Operators (MNO) and retailers in a challenging market by identifying and implementing HMD differentiators. These differentiators included sustainability (CSR) and repairability which led to successful ranging of multiple HMD devices with partners.• Tracking and analysis of key metrics enabling identification of opportunities and threats and reporting of these to senior management team. Examples of which included identifying sustainability and repairability differentiators.• Developed strategic relationships with MNO which led to HMD successfully securing ranging of devices with Telekom, Orange, Vodafone, o2 and other key European MNO and retailers.• Ensuring MNO requirements for new technologies, products and services are known to the planning and management teams. Identifying HMD products that match and exceed their requirements which allowed us to grow units sold, net sales, GM and brand awareness.• Maximising sell out with a 360-degree Go To Market plan. Executed on an account level to maximise sales and brand awareness, in alignment with local country teams.

• Senior global manager - planning, creating and delivering the “voice of Sony” to strategic MNO and retailers in meetings, RFP sessions, global HQ visits and trade shows, ensuring Sony remained a Tier 1 MNO partner.• Close collaboration with key internal teams including, product planning, UX, partnerships, marketing, GTM, global and regional sales teams. This ensured products and services presented to MNO and retailers incorporated Sony’s key industry differentiators, (Bravia/Alpha/PlayStation/Audio). This led to Sony’s portfolio of devices being ranged across all market segments in multiple MNO and retailers.• Leader of a highly motivated team across Europe and Asia, responsible for recruitment, personal development and supporting career progression through mentoring, coaching and regular 2-way feedback sessions. Highly regarded and proficient leader based on Sony’s annual employee survey. • Responsible for educating the regional and local sales, marketing and training teams on the latest Sony products, technologies, assets and competitors. This provided all teams with the knowledge required to secure the Sony portfolio ranging with local MNO and retailers and enabled them to exceed their unit, net sales and GM targets.• Working with the global event, media and PR teams and senior management team to plan and deliver the best in industry experience at multiple CES and MWC trade shows. Delivering Sony’s latest strategy, products and portfolio in 350 meetings. Leading to multiple MOUs signed with industry partners, MNOs and retailers. Responsible for providing feedback to the senior management in daily briefings. Supporting media and analyst pre and post announcement briefings, ensuring all new products, technologies, features were explained and understood to maximise positive articles published.

• Responsible for delivering the Sony Mobile portfolio to Vodafone, on time and to the highest quality, allowing us to maintain our Tier 1 status within Vodafone.• Ensuring Vodafone’s latest technologies (4G LTE, 5G, 5G SA, VoLTE, IMS, RCSe) and their requirements for applications, services and customisation were planned and delivered in the Sony Mobile Portfolio. Identifying Sony devices that provided a competitive edge thus supporting our Tier 1 status. For example, first to market 4G device supporting over 1 Gbps download speed and 5G devices that enabled live streaming of Sony professional camera broadcast of the Football World Cup.• Responsible for all aspects of product and portfolio management, including new technology, application and services integration, testing and acceptance, customisation, GTM, in-life and succession planning.• Successfully delivering first to market and best in class execution of applications and services, Including Vodafone Smart Customisation and RCSe. This led to Vodafone using Sony’s products in media announcements, highlighting Sony’s market leading achievements.• Leader of a team of 10 specialised team members across Europe. Remotivated the team to achieve their goals through supporting their personal development and career progression whilst dealing with conflict resolution and union escalations. Highly regarded leader based on Sony’s annual employee survey.• Successfully established a strong partnership with Vodafone’s global and local management, portfolio and technical teams, critical in maintaining Sony’s Tier 1 position within Vodafone.• Key member of the senior Vodafone account team, supporting the re-engagement with Vodafone and contributing to year-on-year growth of units, net sales and gross margin.

• Promoted to a senior manager with responsibility for delivering the Sony Mobile portfolio to all Telefonica brands in Europe and LatAm, on time and to the highest quality, allowing us to maintain our Tier 1 status within Telefonica.• Led a highly motivated team of 9 across Europe. Supported their growth, development and career progression.• Established a long-lasting partnership with Telefonica’s key management at a global and local level. Led all technical, product and portfolio discussions with Telefonica in local meetings, global RFP meetings and HQ visits.• Member of the global Telefonica account team, responsible for making the account the most profitable in Europe and helping Sony Ericsson recover and exceed the budget after the earthquake in Japan.

● Defined the portfolio to meet Orange Telecom requirements by working closely to understand their needs and match the rollout with internal planning teams.● Lead for delivering key Orange services, application and technology roll out, including Orange Home screen.● Assigned product lead to launch first Sony Ericsson device supporting UMA GAN in collaboration with Orange Telecom.● Ensured Orange requirements were met and launched on time by working internally to prioritise their needs through business cases and showing the opportunities to increase volumes, value and margin.● Worked to continuously strengthen and improve the relationship by being the main interface and by providing regular updates and transparency.

• Responsible for multiple International operators and retailers based in the UK and Ireland• Duties -To assist in the launch of devices by providing local technical and customisation assistance to both the Sony Ericsson Account Manager and operator/retailer. • To act as an interface into Sony Ericsson local and global teams.

• Responsible for a sales department managing a contract on behalf of an international mobile phone company.• Providing fulfilment for internal and external customers both on line and via a call centre.

• Managed a customer service team, preparing tender documentation, analysing sales, rentals and commissions, also responsible for the development of staff.

• Account management for corporate customers.• Overseeing 4 retail outlets including recruitment and staff training.• Target setting for stores and individual staff.• Profit and loss reporting to management.