Amber Mcculloch Email & Phone Number

Chicago, Il

As a marketing communications consultant, freelance writer, social media strategist and blogger with 14+ years of experience, I have the expertise, tools, creativity and passion to help you and your company achieve your business objectives. I help associations, companies, B2B and B2C businesses, start-ups, and individuals create and execute strategic marketing communications and social media campaigns that deliver real results. From one-off projects to ongoing, in-depth multi-channel initiatives, I can help you clarify your objectives, create and execute an actionable and strategic plan and deliver measurable results. About me:* Idea junkie and creative, analytical problem solver* Straight-forward, strategic, data-driven business leader * Thrives in challenging environments where creativity is valued* Unique combination of experience * Accomplished and prolific content strategist and creator - writer, editor and creative director* Web-savvy; haven't met a content management system that I couldn't figure out* Well-versed in both internal and external communications * Email marketing guru, including marketing automation strategies* Develops web content using Search Engine Optimization (SEO)* Quickly grasps challenges and roadblocks to progress; proactive problem solver * Delivers adaptable programs that can pivot according to your company's changing needs

Chicago, Illinois, United States

I offer private tutoring sessions for Middle School, High School, College, and Adult learners. Topics covered include: English, Writing, and SAT Essay prep. Sessions can be conducted virtually or in-person one-on-one. I have formal teaching experience at the middle, high school, and college levels, as well as a professional marketing communications and writing background.

Chicago, Il

Served as an Adjunct English Professor teaching English Composition, Critical Thinking and Intro to Communications courses for adult learners. Using diverse multimedia resources and real-world examples, I helped students achieve key learning objectives that can be applied both in and out of the classroom.

Chicago, Il

• Directed and managed the Council’s marketing and brand identity across all channels; created and executed integrated marketing communications initiatives to support all business units and drive aggressive revenue growth• Developed and socialized key programs with leadership, primary stakeholders and constituencies to garner support and alignment• Oversaw the creation of effective electronic and traditional marketing, communications and public relations collateral including websites and micro-sites, e-mails, newsletters, videos, social media coverage, and digital and printed materials• Developed national advertising campaigns and thought-leadership collateral• Managed participation in 6 national events and tradeshows annually• Implemented data and research-driven marketing strategies to support member acquisition and retention efforts

Chicago, Il

• Collaborated with all firm service lines, business units and local offices to develop and launch effective, comprehensive brand, marketing and communications initiatives for internal and external audiences • Drafted communications for the CEO, C-suite executives and partners in order to foster understanding and adoption of the firm’s strategy and direction and drive cultural transformation • Served as internal brand manager for the firm, developing brand awareness campaigns, thought leadership, and digital media collateral• Served as the firm’s Knowledge Manager—produced original content for the firm’s intranet and internal newsletters, managed the editorial calendar, and directly created and published over 500 original articles, infographics, polls, videos and podcasts per year

• Created and managed all national association messaging, including CEO and presidential communications, speeches, presentations, annual reports, website copy, social media posts, press releases, talking points, fact sheets, newsletters, blogs, brochures, identity pieces and promotional materials • Developed communications strategies that demonstrated the Association’s mission and strategic goals and worked collaboratively with national leadership to deliver targeted messages• Established communications standards and brand voice guidelines for all Association communications• Served as internal advisor and consultant for major cross-functional projects, products and proposals; developed related communications plans, timelines and milestones; tracked deliverables and results• Collaborated across business units to establish and maintain a comprehensive editorial calendar • Established and sustained collaborative partnerships with major national sponsors, key internal and external stakeholders, and 3rd-party vendors • Created and managed bi-monthly, peer-reviewed practice journal with circulation of 50K; served as primary editor• Spearheaded association's entry into social media and managed all social posts and activities (Facebook, Twitter, LinkedIn, YouTube, and blogs); generated new ideas for interactive, web-based projects

Designed and implemented grade-appropriate literary curriculum aligned with state and national educational standards.Served as English Department Representative on multi-disciplinary curriculum development team; collaborated with elementary, middle, and high school leaders across the district to generate a linear language arts curriculum.

Served in the University's writing center as a Writing Coach, helping undergraduate students, PhD candidates and professors edit manuscripts.Aided professors with instruction and led supplemental study groups for undergraduate students.Coordinated Wake Forest University's Literary Lecture Series.

Master Of Arts, English Literature

Bachelor Of Arts, English

Education record