MARKETING + MEDIA BUDGET OPTIMIZATION: Expert at helping companies create streamlined, more productive, marketing and media budgets and response measurement formulas. TARGET GROUP PROFILES: My understanding of Psycho-Social Lifestyle Groups helps clients fully understand, prioritize and then effectively communicate to, their best prospects. BRAND MARKETING MAKEOVERS: Helping companies refresh - and then internalize, apply and promote - a unique Brand Marketing Personality. Focus is on finding the Marketing Tonality that fits the company perfectly and is both meaningful and attractive to Target Prospects. INCREASING MEDIA EXPOSURE: I have an instinct for developing highly Creative Marketing and Ad Media Strategies and Tactics. These are designed to help differentiate companies from their competitors. INNOVATIVE, HIGHLY CREATIVE MEDIA PLANS: When it comes to Ad Media Strategy, Media Planning and Placement, I am a maverick and rule breaker. I have a well known reputation for finding a way to get anything done when I know it will work.Specialties: Marketing Budget Optimization / Brand Marketing Personality Development / Creative Ad Media Strategy. I have a knack for Discovering, Inspiring, and Cultivating, a company's Marketing Potential. I am naturally skilled at Coaching, Teaching, and Mentoring.