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Rick Mcculloch is listed as Owner at McCulloch + Company, based in Roswell, Georgia, United States. AeroLeads shows a matched LinkedIn profile for Rick Mcculloch.
Rick Mcculloch previously worked as President at Sibley & Mcculloch Media Solutions and Media Planner at Westwayne. Rick Mcculloch holds Bachelor Of Arts, Advertising / Journalism from Washington And Lee University.
MARKETING + MEDIA BUDGET OPTIMIZATION: Expert at helping companies create streamlined, more productive, marketing and media budgets and response measurement formulas. TARGET GROUP PROFILES: My understanding of Psycho-Social Lifestyle Groups helps clients fully understand, prioritize and then effectively communicate to, their best prospects. BRAND MARKETING MAKEOVERS: Helping companies refresh - and then internalize, apply and promote - a unique Brand Marketing Personality. Focus is on finding the Marketing Tonality that fits the company perfectly and is both meaningful and attractive to Target Prospects. INCREASING MEDIA EXPOSURE: I have an instinct for developing highly Creative Marketing and Ad Media Strategies and Tactics. These are designed to help differentiate companies from their competitors. INNOVATIVE, HIGHLY CREATIVE MEDIA PLANS: When it comes to Ad Media Strategy, Media Planning and Placement, I am a maverick and rule breaker. I have a well known reputation for finding a way to get anything done when I know it will work.Specialties: Marketing Budget Optimization / Brand Marketing Personality Development / Creative Ad Media Strategy. I have a knack for Discovering, Inspiring, and Cultivating, a company's Marketing Potential. I am naturally skilled at Coaching, Teaching, and Mentoring.
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Atlanta, GA
Ad Media and Marketing Strategy, Media Planning, Media Buying. Company provides comprehensive Advertising and Marketing Services but partners with outside Creative companies to develop and produce customized or pre-produced [franchise package] materials.
Sibley&McCulloch was the first independent media planning and buying service in the Southeast.
Planned media for SunTrust [Trust Company] Bank and Flowers Industries [Nature's Own Bread]. Recommended use of Turner Cable for Flowers Industries - at the time a cutting edge media strategy. Ted Turner personally pleaded with me to use his brand new TBS SuperStation - which seems pretty amazing give where the cable industry is today. At the time, Trust.
TV and Radio Buyer: Coca-Cola, Sprite, and Tab.These were Coca-Cola's glory years: "I'd like to teach the world to sing" and "Have a Coke and Smile." Also: Schweppes, Miller Beer, Gillette, A&P, Chick-fil-A, Tampax, Six Flags, Mattel Toys.
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Rick Mcculloch works for McCulloch + Company.
Rick Mcculloch is listed as Owner at McCulloch + Company.
Rick Mcculloch is based in Roswell, Georgia, United States while working with McCulloch + Company.
Rick Mcculloch has worked for Mcculloch + Company, Sibley & Mcculloch Media Solutions, Westwayne, and Mccann Erickson.
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Rick Mcculloch holds Bachelor Of Arts, Advertising / Journalism from Washington And Lee University.
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