• Spearheaded the company's digital marketing strategy, driving significant traffic and online sales growth through platforms like Meta, Google Ads, and TikTok.• Initiated and managed the development of B2B and B2C websites, playing an instrumental role in the company's expansion to online sales channels.• Oversaw the company's online presence, including content creation and strategy on platforms like Instagram and Facebook.• Directed the design, creation, and optimization of various ad campaigns, ensuring a high ROI and enhanced brand visibility.• Collaborated with third-party companies to integrate the company's ERP and e-commerce platforms, streamlining operations and ensuring up-to-date product information and stock levels.• Analyzed market trends, customer behavior, and campaign performance data to refine marketing strategies and achieve sales targets.• Managed and mentored a team of digital sales professionals catering to various international markets, ensuring optimal performance and reaching sales quotas.

• Developed custom reports tailored to departmental requirements using Microsoft SQL Server, Devexpress Report Designer, and Power BI.• Collaborated with various departments to understand and gather data requirements, ensuring relevant and actionable insights.• Actively managed and maintained the company's database, fixing data inconsistencies and optimizing performance.• Innovated data presentation techniques to ensure the information was easy to understand for decision-makers.• Assisted in integrating the company's database with external systems, such as the B2B website, enhancing automation and efficiency.• Regularly audited the company's data management practices, ensuring best practices and compliance.• Leveraged advanced analytics to forecast trends and provide actionable insights, aiding strategic planning and growth initiatives.

• Led the implementation and training of the "Smart Uys" ERP software, streamlining the tracking of production.• Oversaw the company's IT infrastructure, managing tasks such as routine IT maintenance, network troubleshooting, setting up new PCs and printers, and more.• Utilized expertise in Microsoft SQL Server to develop custom reports for various departments, facilitating efficient data-driven decision-making.• Played a pivotal role in the company's digital transition by conceptualizing and guiding the design of the B2B website and liaising with external agencies.• Launched and maintained the company's social media presence on platforms like Instagram, Facebook, and TikTok, curating content and spearheading marketing campaigns.• Championed the SEO optimization for the company's website, ensuring optimal online visibility.• Took charge of branding initiatives, conceptualizing and designing logos, company profiles, banners, and more using Adobe tools.

• Spearheaded website enhancements by editing pre-existing HTML and CSS structures according to customer preferences.• Collaborated closely with clients to capture their vision, ensuring the delivery of bespoke banners, logos, magazines, and flyers.• Utilized Adobe Photoshop and Illustrator to craft compelling graphic designs that enhanced brand visibility and engagement.• Assumed a proactive role in solving challenges, adapting to project requirements, and ensuring deadlines were consistently met.