Conducted in-depth analysis of over 80 brands through secondary research using tools like Statista, Campaign, Adweek, Marketing Week, Social Samosa, and Mad Over Marketing. Evaluated target audiences, market segmentation, and campaign performance metrics, providing actionable insights to guide strategic decision-making and uncover opportunities for brand revitalization.Partnered with the strategy team to develop rebranding strategies, leveraging market research to identify areas for… Show more Conducted in-depth analysis of over 80 brands through secondary research using tools like Statista, Campaign, Adweek, Marketing Week, Social Samosa, and Mad Over Marketing. Evaluated target audiences, market segmentation, and campaign performance metrics, providing actionable insights to guide strategic decision-making and uncover opportunities for brand revitalization.Partnered with the strategy team to develop rebranding strategies, leveraging market research to identify areas for improvement and craft innovative concepts. Enhanced brand relevance and competitiveness, strengthening identity, attracting new customers, and driving business growth. Show less

Managed social media accounts for 15 ITC food brands, including leading a successful Ramadan campaign for Swasti Ghee. Developed and executed content calendars, tracked performance metrics, and collaborated with cross-functional teams to deliver high-quality, timely content, driving increased brand awareness and customer engagement.Designed and executed a comprehensive social media strategy for LinkedIn, Twitter, and Instagram at AllCargo Group. Conducted competitor analysis of AllCargo… Show more Managed social media accounts for 15 ITC food brands, including leading a successful Ramadan campaign for Swasti Ghee. Developed and executed content calendars, tracked performance metrics, and collaborated with cross-functional teams to deliver high-quality, timely content, driving increased brand awareness and customer engagement.Designed and executed a comprehensive social media strategy for LinkedIn, Twitter, and Instagram at AllCargo Group. Conducted competitor analysis of AllCargo Group's social media platforms and campaigns to identify trends, strengths, and opportunities. Focused on communicating the company's values and principles effectively through engaging content, fostering community engagement, and positioning AllCargo Group as a B2B thought leader. Led a team of three copywriters and five designers to create posts that enhanced brand visibility and attracted clients. Show less

Led the strategic planning and execution of the Meta-APAC Immersive Learning Academy (ILA) project, managing on-site shoots in Indonesia and virtual productions in Taiwan and Korea to deliver 27 courses across two modules.Directed a team of 8 editors working in Mandarin, Korean, and Bahasa Indonesia, overseeing the creation of 18 social media assets that enhanced campaign performance, boosted global outreach, and increased engagement.Negotiated contracts with five vendors… Show more Led the strategic planning and execution of the Meta-APAC Immersive Learning Academy (ILA) project, managing on-site shoots in Indonesia and virtual productions in Taiwan and Korea to deliver 27 courses across two modules.Directed a team of 8 editors working in Mandarin, Korean, and Bahasa Indonesia, overseeing the creation of 18 social media assets that enhanced campaign performance, boosted global outreach, and increased engagement.Negotiated contracts with five vendors, achieving a 10% cost reduction while maintaining quality and timelines, optimizing the budget for the ILA project. Show less

Conducted secondary research on 60 potential client companies using tools such as Social Samosa, Inc42, Startup Daily, and Mad Over Marketing, along with market research papers, to analyze industry trends and identify potential clients.Examined audience demographics (ages 18-40, 60% male, 40% female) to generate insights that informed content strategies and ensured alignment with target audience preferences.