Adnan Saeed Cmgr Mcmi Email & Phone Number

Oxford, Gb

Design and execution of key Account Based Demand programmes for leading Technology clients: •Using multiple digital engagement signals to help create Marketing Qualified Accounts at scale. •Enabling our clients to focus on targeted human follow-up into accounts that are in market. •Creating real growth opportunities for our clients and demonstrable ROI.

Leading on strategic and integrated Demand Generation programmes for Lenovo, Capita, Hitachi, Thomson Reuters, PROS and VMO2B. Involved in design, execution and innovation of key programmes. Focussed on delivering high quality marketing that produces tangible sales pipeline. Leading high performing agency scrum teams to deliver client goals.

Owning the architecture, implementation and successful delivery of key demand generation programmes for major clients like Microsoft, Dell and DXC Technologies. Working amongst some of the most talented Demand Generation Specialists to deliver marketing that generates commercial results.

Developing and executing strategic B2B Marketing programmes for key clients. Involved in running lead generation, ABM, events, content marketing and channel marketing programmes. Managing large client budgets, scope and timings. Involved in end-to-end creative process from briefing, to ideation and execution.

Managing B2B marketing programmes for global clients like BBC, Cognizant, Nokia and Microsoft. Managing the creation of Sales enablement materials, newsletters and outreach materials for demand generation programmes. Running in person events and working on bid submissions.

The agency ran an office based team, the Retail Marketing Service for Mercedes-Benz UK to support and add value to the marketing activity of their Mercedes-Benz and smart retail networks.The Retail Marketing Service was solely responsible for the delivery of Mercedes-Benz UK’s Network marcomms and logistical support, providing a consistent channel for advice, material dissemination and brand guardianship for the Mercedes-Benz and smart brands.Key responsibilities… Show more The agency ran an office based team, the Retail Marketing Service for Mercedes-Benz UK to support and add value to the marketing activity of their Mercedes-Benz and smart retail networks.The Retail Marketing Service was solely responsible for the delivery of Mercedes-Benz UK’s Network marcomms and logistical support, providing a consistent channel for advice, material dissemination and brand guardianship for the Mercedes-Benz and smart brands.Key responsibilities included:•Retailer personalisation and supply of off-the-shelf retailer marketing materials originated by the projects team.•Being fully conversant with all areas of Mercedes-Benz and smart Corporate identity, commenting on an approval of retailer marketing materials for Corporate Identity.•Maintaining a thorough record of Corporate identity approvals for input to the quarterly Development Standards Audit.•Creative development and production of bespoke retailer marketing materials according to specific retailer briefs.•Supporting retailers in their use of various marketing systems. •Responsible for all financial aspects of a campaign from raising purchase orders, quotations and invoices.•Liaising with regional Marketing Managers, ensuring familiarity with their business and marketing objectives and proactively identifying marketing needs to maximise the effectiveness of campaigns.•Retailer media monitoring – reviewing retailer materials using relevant processes and systems.•Responsibility of agency and client contact database.•Liaison with other departments, MBUK, their agencies and key suppliers. Show less

Master Of Science (Msc), Marketing, Distinction

Bachelor Of Arts (Ba), Business And Management, 2.1