Developed and implemented a yearly automation strategy for JLL emails to increase website traffic.Managed the system integration with LinkedIn to streamline marketing operations.Developed a nurturing campaign strategy to boost interaction and reduce inactive contacts in the database.Created an automation framework for the quarterly report download campaign to improve efficiency and accuracy.Designed an integration campaign that leverages LinkedIn, paid ads, and… Show more Developed and implemented a yearly automation strategy for JLL emails to increase website traffic.Managed the system integration with LinkedIn to streamline marketing operations.Developed a nurturing campaign strategy to boost interaction and reduce inactive contacts in the database.Created an automation framework for the quarterly report download campaign to improve efficiency and accuracy.Designed an integration campaign that leverages LinkedIn, paid ads, and Eloqua to reach target audiences and drive results.Created blind submit forms to collect contact-level analytics and inform marketing decisions.Developed forms to embed on AEM landing pages and the JLL website to generate leads and capture valuable data.Built and deployed social media campaigns for JLL India on Hootsuite to engage audiences and promote brand awareness.Developed social media campaign analysis decks to track performance, identify trends, and recommend optimizations.Built performance measurement dashboards to track and analyze the success of campaigns and automated programs from the previous year.Created analysis reports that detailed database growth, engagement rates, and website traffic volume to provide insights and support strategic planning. Show less

Architect, design, and develop solutions and implementation strategies for marketing automation campaigns.Plan and execute Demand Generation campaigns using Eloqua, with a strong understanding of the platform's capabilities.Create targeted segments for trigger and complex campaigns to ensure that messages are delivered to the right audience at the right time.Develop and implement lead-scoring programs to identify and prioritize MQLs.Analyze campaigns by… Show more Architect, design, and develop solutions and implementation strategies for marketing automation campaigns.Plan and execute Demand Generation campaigns using Eloqua, with a strong understanding of the platform's capabilities.Create targeted segments for trigger and complex campaigns to ensure that messages are delivered to the right audience at the right time.Develop and implement lead-scoring programs to identify and prioritize MQLs.Analyze campaigns by generating comprehensive email and campaign reports to track performance and measure ROI.Automate campaign reports using Eloqua Insights to save time and improve efficiency.Perform quarterly Eloqua cleansing to remove inactive contacts, unused contact fields, and orphan contacts.Document ongoing processes and process improvements to ensure that best practices are followed.Document new Eloqua features and how they can be used to add value to marketing automation processes.Identify and implement process enhancements and improvements to streamline operations and improve results.Create automation programs using Eloqua's update rule feature to automate data flow and collection, and to track metrics under the appropriate contact fields. Show less

Managed the overall B2B marketing campaign management process from ideation to execution.Developed and implemented CRM and email channel strategies across verticals using Oracle Eloqua.Targeted customers effectively and creatively using demographic, personal, and behavioral data.Created email campaigns, segments, landing pages, and sign-up forms using Oracle Eloqua.Influenced and convinced customers through effective copywriting, best practice design, and layout… Show more Managed the overall B2B marketing campaign management process from ideation to execution.Developed and implemented CRM and email channel strategies across verticals using Oracle Eloqua.Targeted customers effectively and creatively using demographic, personal, and behavioral data.Created email campaigns, segments, landing pages, and sign-up forms using Oracle Eloqua.Influenced and convinced customers through effective copywriting, best practice design, and layout within all emails.Created lead nurture campaigns, multi-step campaigns, and CDO campaigns.Quality checked and triggered campaigns to ensure smooth execution.Used analytics tools and processes to review, adapt, test, and evolve email and database performance against KPIs to drive a higher conversion rate.Investigated poorly performing campaigns and identified and implemented appropriate solutions.Tracked the performance of all campaigns and analyzed campaign reports to identify trends and areas for improvement.Collaborated with clients on a daily basis to understand ongoing market needs and discuss revenue plans.Quality checked data procured by researchers to ensure the best possible accuracy.Developed training modules and process improvement initiatives to enhance team skills and performance.Ensured that the team followed GDPR and ISO guidelines.Prepared ISO-certified SOP documents. Show less