- Spearheaded performance-based marketing campaigns across PPC and paid social platforms with an average CPA reduction of 17% across all campaigns in the last six months.- Identified content opportunities for businesses and implemented keyword research to better connect clients to their target audiences- Maintained an average ROAS of 6:1 on all campaigns

- Tracked key performance indicators to ensure our clients had the qualified leads necessary to achieve their business objectives.- Involved in the design and optimization of websites for search engines and to aid in conversion efforts.- Performed daily account and weekly budget management of Google Ads campaigns- Was in charge of managing accounts with budgets of over $300,000

- Identified business needs and oversaw the creation of a digital strategy to help my client better communicate their unique selling point to their audience.- Involved in the creation of branding material that better aligned with business objectives.- Created and oversaw paid social and paid search campaigns to target potential clients in the local area.

- Initiated a SWOT analysis and created a unique digital strategy based on my findings.- Installed and walked key stakeholders through newly installed CRM software.- Ran and optimized Google Ads and used Google Analytics to ensure client was getting qualified leads.

- Worked with an overall marketing team to research which keywordswe could optimize for to help clients reach their goals.- Was involved in monthly meetings to communicate our results to clients and what they mean for business objectives in clear and easy to understand language- Used keyword research to guide the content ideation process to make sure clients provided intriguing and relevant information to their target audience.

- Involved in the processing of SEO audits in comparison with various industry benchmarks- Helped provide insights and optimization ideas for struggling paid search campaigns.- Kept up to date with new innovations and best practices through multiple digital marketing channels to ensure clients could utilize these insights into actionable items to give them a competitive edge.

- Tasked with filing and submitting project outlines, department referrals, task sheets.- Learned to use tools like Microsoft’s Office Suite to contribute to my department’s organizational workflow.