• Build and integrate brand identity, guidelines, assets, and templates• Create design roadmaps across all marketing collateral• Generate campaign ideas and oversee results• Guide designers, artists, animators, writers, photographers• Write outstanding copy to give voice to design concepts• UI design for mobile and desktop landing pages for new product features• Bring creative visions to life with animated graphics, images, footage, and music• Review all content and analyze performance of visual communication• Lead Bikroy design team, assign projects, measure performance, plan development goals• Monitor results of team efforts and propose a way forward based on learning• Ensure visual consistency across Bikroy's services and UI• Design pitch material for special clients who advertise with Bikroy• Collaborate with teams abroad to develop designs across Saltside markets• Periodic QA of designs done by team in Sri Lanka (ikman), providing feedback and guidance• Help onboard designers for ikman through online interviews, tests, and evaluation reports• QA of all communication with internal teams, partners, clients, and usersHighlights:• Created new brand guidelines for Bikroy (Bangladesh) and ikman (Sri Lanka)• Created new brand guidelines for PropertyGuide, BikesGuide and CarsGuide (part of Bikroy and ikman)• Wrote the new company vision for Bikroy in 2022

• Brainstorm post-COVID communication ideas for Bikroy• Direct team to arrange in-house photoshoots• Create engaging stop-motion OVCs to promote Bikroy verticals and services• Music and audio production for OVCs

• Develop initial concepts for campaigns• Design for online marketing and social media• Create engaging pitch decks for sales teams to onboard clients• Project planning and execution of print items• Create event and activation designs and supervise production• Create animated banners and landing pages for web and mobile• Design flyers, cards, calendars, and sales material• Train designers in print production and HTML-5 animation• Train key employees from other departments in brand guidelinesHighlights:• Stepped into an additional role leading creatives for Tonaton.com for 3 business quarters during the COVID-19 crisis in 2020. Tonaton was the Saltside subsidiary in Ghana from 2013 to 2022. Remotely managed design, content, and all creative communication under intense pressure and a 6-hour time difference with Ghana while simultaneously retaining all responsibilities at Bikroy.• Won the Saltside Value Award in 2018 for innovating new pitch decks that significantly increased Bikroy Membership sales. Saltside presents this award to five individuals who best represent its core values each year.

Training role in offset printing and packaging design• Supervise quality checks on folding cartons• Monitor compliance standards set by clients• Assist with B2B marketing strategies• Assist with operations management• Create designs for the company and clients

• Internalise company values and visual guidelines• Do weekly check-ins and report to the global design lead• Work with agencies during campaigns and ensure brand guidelines are met• Design for social media campaigns• Design for sales flyers• Design online banner ads on request by special clients• Manage branding during all company events• Work with vendors to manage the production of marketing collateral• Meet all communication and design needs of the company

• Design for annual reports, brochures, and communication materials• Study brand identities of clients and generate new content following the guidelines• Lead a small team to develop concepts and oversee final execution of projects• Visit clients to take updated briefs and align project ideas to keep work on track

Direct and edit two short documentaries and design a photobook for the organization's 10-year anniversary.