Adnan Manasawala Email & Phone Number

Mumbai, Maharashtra, India

Raipur, Chhattisgarh, India

• Heading Sales and Marketing team of 5 Sales Managers and 30 Sales Executives focussing on 4 dealerships, 15 outlets to drive the sales of small commercial vehicles in 14 districts of Chhattisgarh.• Monthly ATL/BTL activity planning and liasoning with marketing agencies and dealership teams for effective execution.• Forecasting monthly demand and planning sales targets accordingly.• Emphazising on wholesale and retail sales target and market share growth targets segment… Show more • Heading Sales and Marketing team of 5 Sales Managers and 30 Sales Executives focussing on 4 dealerships, 15 outlets to drive the sales of small commercial vehicles in 14 districts of Chhattisgarh.• Monthly ATL/BTL activity planning and liasoning with marketing agencies and dealership teams for effective execution.• Forecasting monthly demand and planning sales targets accordingly.• Emphazising on wholesale and retail sales target and market share growth targets segment wise• Implementing Sales and Marketing strategies and ensuring smooth functioning of various parameters such as online lead management, test drives, customer visits and conversion ratio• Organising events & exhibitions for product display; increasing the customer base• Training new sales team members; monitoring performance of different sales personnel and comparing with month’s objectives.• Successfully launched Treo e-rickshaw and established it as a viable alternative to petrol powered auto rickshaws in Raipur City through various brand building initiatives• Established Treo e-rickshaw with 20% market share in Raipur.• Established Mahindra’s range of LCV>2T with over 25% year till date market share in North Chhattisgarh in Financial year 2020-21.• Overseen the transition from traditional to digital sales process, involving the usage of mobile application linked with DMS, by dealership sales teams, to track enquiries. • Planned, formulated and implemented marketing strategies, brand promotions & business development plans to increase market penetration and drive revenue & profitability• Known for thriving in dynamic, high-pressure environments & meeting the deadline Show less

Jaipur, Rajasthan, India

• Introduced the usage of digital tools such as tablet and VR, to effectively showcase the 3 new launches; Marazzo, XUV300 and Alturas G4 to customers, across dealerships in Rajasthan• Studied the market size of MPV, Compact SUV and premium SUV segments in Rajasthan and executed plan of market activations, forecast demand and plan sales targets of Marazzo, XUV300 and Alturas G4• Hired sales manpower for dealership and trained them about dealership back office DMS and CRM as a part of… Show more • Introduced the usage of digital tools such as tablet and VR, to effectively showcase the 3 new launches; Marazzo, XUV300 and Alturas G4 to customers, across dealerships in Rajasthan• Studied the market size of MPV, Compact SUV and premium SUV segments in Rajasthan and executed plan of market activations, forecast demand and plan sales targets of Marazzo, XUV300 and Alturas G4• Hired sales manpower for dealership and trained them about dealership back office DMS and CRM as a part of sales training• Planned promotional activities and executed BTL Activations, Target Segment Customer Visits• Applied market study and forecasted demand for e-Alfa Electric Rickshaw• Executed BTL Activations, Rural Marketing and Outdoor Promotions• Overseen the transition from traditional to digital sales process, involving the usage of Tablet and VR, and training dealership sales teams for the same Show less

Jaipur, Rajasthan, India

• Dealership level launches.• BTL Activation planning and execution.• E rickshaw market study.• Promotional activities for commercial vehicles focussing on earning potential.• Rural marketing.• Market share preparation.• Digital initiatives.• Sales process implementation.

Mumbai Area, India

1. Conducting a national market survey to identify the competitors with the same line of business.2. Conducting a market survey and increasing awareness of Blue Bird food products by interacting with purchase managers and chefs of Hotels, Fine Dine restaurants and Bakeries.3. Increasing the awareness of Blue Bird food products among consumers through outdoor BTL activities.

Mumbai Area, India

• Business development.• Customer service.• BTL Activations and outdoor promotions.• Corporate and fleet sales.

Master Of Business Administration (M.B.A.), Marketing

Bachelor’S Degree, Bachelor Of Commerce

High School, Commerce

School