Abdul Latif Jameel Oil Company is a market leader in the automotive lubricants and chemicals business in Saudi Arabia. It is part of Abdul Latif Jameel (www.alj.com) conglomerate which comprises diversified businesses with deep roots in the Global South. Currently leading one of the top 3 Automotive Lubricants businesses in KSA, exceeding USD 100m+ operation with 65+ employees.Achievements:- Entered Commercial and Industrial lubricants segment (Market Size USD 1B+) and built alliances with leading global companies (ex. HyundaiOil Bank) as part of the company’s diversification initiative- Built the team of 16 people to lead the Commercial and Industrial lubricants business- Launched CARHUB - an innovative car-servicing platform (mobile & Web) that connects the network of service centers with customers across KSA; achieved 20K+ downloads since launch- Oversaw the migration from the legacy ERP system to Oracle Cloud (Achieved within the target time with no material disruption to business).- Led the automotive lubricant and chemical business to become 3rd largest lubricants & oils business for Toyota globally

In addition to leading the Oil business, I was asked to turn around a struggling Professional Solutions for Vehicles & Accessories (PSVA) unit that became an active player in the aftermarket automotive accessories, technology, contact center services in Saudi Arabia.Achievements:- Led the company to its first year of profitability in 2019 through restructuring and introducing new product lines- Oversaw operational restructure leading to 30% OPEX reduction- Led urgent business transformation of the contact center (from offline to virtual operations) activity during the height of COVID pandemic crisis. (No down time)- Managed alliances with global brands for new product introductions in the Treatment & Protection category, doubling our business line

Joined the company upon its formation as its 3rd employee, led the development of the sales and marketing organization and grew it 20 FTE delivering outstanding results throughout the 5 years.Achievements:- Expanded product portfolio from 2 to 15+ products portfolio in 5 years, generating 30% of revenues from new products- Hired & scaled the team from 4 to 20 people (Sales, marketing, product & operations) across KSA- Established alliances with major global lubricants suppliers such as Shell, ExxonMobil and Idemitsu, wrestling in US$10m of savings annually.- Reduced the wholesaler concentration risk by expanding the distribution network and onboarding new wholesalers across the Kingdom. (10 new wholesalers on boarded in 2 years).

AutoHub is the leading company in Crash & Repair segment with the largest number of stalls and coverage in all major cities across KSA.The advisory committee has been established to oversee company operations by providing strategic direction, risk management, performance monitoring, governance, and long-term planning. The committee meets monthly to enhance decision-making processes, helps the company navigate challenges and seize opportunities effectively. I joined the committee to represent the auto after-market sector.

“Strategy in the Age of Digital Disruption” is a 5-week program that provides strategic tools, concepts and perspectives for executives to develop a strategic response to the new digital possibilities.As a learning coach, I guide participants on their Action Learning Project (ALP) where participants apply the learnings in their business context. Achievements:- Since April 2018 coached 245 participants in 6 Open and 5 Corporate program runs across the globe: North America, Europe, Middle East, Africa and Asia- Reviewed and provided feedback on ALP covering various sectors; Banking, Pharma, Energy, Family business etc.

Strategic Thinking is an 8-week program designed for business executives who are taking on increasing strategic responsibilities in their respective roles and need help developing a more strategic mindset and developing effective strategy for their organizations.As a learning coach, I support and provide feedback to international executives on their course learnings application to their respective workplaces for immediate impact. I also review the Comprehensive Strategy Document - a mandatory deliverable of the 8-week program.Achievements:- Successfully completed 3 program runs since May 2020 coaching 35 business students from Europe, Middle East, Africa, India and Australia- Reviewed strategy documents for various sectors including banking, Oil & Gas, Insurance, Health Care, Consumer Goods, and Non-Profit Organizations

In this role, I led Retail Banking Business – managing the asset and liability product lines along with branch operations. Representing Retail Banking Group in the Country Management Team, Central Credit Committee and Asset-Liability Committee.Achievements:- Launched the margin lending product for individual customers, which became the biggest consumer product segment. (USD 20m in 3 months)- Developed tailored loans product for SME employees resulting in 15% growth for the segment- Established dedicated remedial function within retail to effectively manage the receivables, improving recoveries by 15% in Doubtful Account Category

Sofinco Saudi Fransi was established in 2007 as a JV between Sofinco and Saudi Fransi Bank. A consumer lending company active in the financing of automobile and household goods. In a start-up in the Financial world, I took over the role being the among the first 10 employees of the company. Reporting initially to the CEO and then to CCO, managed the Marketing and Product development of Islamic financing product (Ijarah & Murabaha) for vehicles and Household goods including work on Corporate Branding at the time of company formation.Achievements:- Launched 4 new consumer assets products which generated assets book of USD 25M within 1 year- Supported global Sofinco entities in Africa (Morocco & Egypt) on Islamic Finance product development

Reporting to Regional GM, I led Marketing for Passenger Car Motor Oil (PCMO) and Diesel Engine Oil (DEO) in Saudi Arabia. Managed the Business Development initiatives of Automotive Servicing in Saudi Arabia, Oman, Sri Lanka and Kazakhstan and managed the marketing budget of 8.5M USD.Achievements:- Launched Shell Super Plus 10W-30 variant targeted at US make car segment generating annual revenues of USD 5M - Developed the new product positioning for Shell Super Plus Motor Oil (leading motor oil in the Kingdom), which played a key role in sustaining its 30%+ market share- Established 3 Shell-branded auto service centers in Riyadh, the most modern automotive servicing offering at the time.- Developed Automotive Servicing Channel Strategy for Shell Kazakhstan significantly reducing CAPEX for development by 50%.