Adnan Nisar Email & Phone Number

Canada

Dubai, United Arab Emirates / Iraq

Dubai, United Arab Emirates

Led marketing function transformation & restructuring across MESA & NA Area. Simplified processes with focus on cost saving & efficiency improvement while leading change management to ensure smooth transition. Established Global Business Services & outsourced operational processes to enable central team focus on strategy & agile decision making. Led UAE to.

Iran / Dubai

P&L delivery of £80mn through multi-brand portfolio strategy, smart pricing & SKUs simplification. Delivered most successful business growth initiatives through white space identification, in less than a year delivered +8% volume & 100% profit growth. Drove RTC transformation with focus on WS capability buildup, Geo-expansion & Distributor rationalization.

United Arab Emirates

Oversaw RGM exercise & led deep-dive to identify ‘must-win’ segments/revenue pools (~£1.2bn) to help business anticipate & adapt to changes for all 13 markets across Middle East. Formulation of strategic roadmap across each Middle East markets, identifying Insights-driven, consumer centric & evidence-based value creation pools & define priorities using a.

United Arab Emirates

 Transformed BAT portfolio & led Pall Mall launch to make it the biggest brand of industry (5bn sticks & £60mn GM) amidst excise shock, assisting BAT to become “market leader” from distant 2nd while bridging 25% share gap vs PMI Created long term & short term marketing strategies across 13 markets in area with clear vision on portfolio roles per markets.

Pakistan

□ Developed Refined and Implemented brand & trade coverage plan, sales/ distribution plan & merchandising coverage plan. Responsible for delivering Consumer dialogue through Retail & B2B programs to improve trade disposition□ Identification of future business needs in TM&D and putting them to action. Devised ID strategy to control. OOS and to penetrate.

Pakistan

□ Planned and launched Shuangxi - Asia's biggest cigarette brand, in Pakistan in a record time of 5 months starting from concept to execution involving packaging, product, trade programs and communication after detailed analysis of consumer segment and market gap analysis to ensure proper brand positioning and portfolio fit□ Managed the brand budgets (PKR.

Indonesia

○ Seconded to Indonesia (3rd biggest Cigarette Market in World) to design and Implement Integrated Route to Market Strategy (The biggest-ever and most complex R2M Project in BAT Globally)○ Developed effective and efficient Route To Market strategy under the Regional Must Win - “Winning @TM&D” to meet business objectives and ensure that infrastructure is.

Islamabad

 Coordinated the strategic business planning and provided business analytics to leadership team to support in businessreviews and decision making To act as an interface and single point of contact between Trade Marketing, SupplyChain and Brand Team, embeddingfact-based insightsinto the demand forecasting, projections and business strategyin viewof market.

Islamabad

 Leading and delivering all BAT Protocol researches (Consumer, Customer, Retailer) within budget targets and meeting timelines Lead the research related to comprehensive understanding of Premium segment and consumer lifestyle and buying behaviour in that segment for building Premium Strategy Lead the biggest research in VFM Segment regarding future.

 Won ‘Best Area for 2010' Award Nationally, in Annual Marketing Conference for exceeding sales targets & in appreciation of initiatives taken Responsible for managing widespread geography of Faisalabad & Jhang, biggest volume-wise area in Pakistan, along with connected sub-urbs and rural areas Responsible for managing Area budget, Sales forecasting.

South Korea

• As a part of Global Management development program, I was sent to South Korea to assist Dunhill brand team. My responsibilities included:
• Designing of Dunhill LEPP program for Duty Free
• Development & designing of new line extension for Dunhill – Dunhill Black Range
• Concept development of Flagship store for Dunhill & Trade Engagement Program during this assignment

• Brand Management:
• Planned, Developed and executed program for re-positioning of brand for establishing new communication platform for the brand in view of future marketing dynamics
• Effective management of brand budget in brand programs that are inline with corporate & portfolio strategy and reflect defined consumer needsMarketing Research and Consumer Insights:
• Business analytics encompassing the domain of Customer Analysis (Segmentation, Growth), Market Analysis (Market Segmentation, Sales) and Competition Analysis
• Involved in initiating market researches and responsible for conducting researches for different brands (new product and communication testing), Liaised with International & local agencies for researches

• Involved in analysis, design, development and maintenance of various engineering softwares
• Involved in recruiting process of company and responsible for training of new resources
• Responsible for coordination of development work with counterparts working in US
• Servicing customer requests related to company products

Mba, Marketing

Activities and Societies: • Captain LUMS MBA Cricket Team • Member Marketing Executive Club, LUMS

Bs, Computer Science

Activities and Societies: • Teacher’s Assistant (TA) for the course ‘Basic Electronics’ at FAST-NUCES in 2002-2003 • Member of team, Year.

Pre Engineering, Mathematics, Physics, Chemistry