Andrew Nystrom

Andrew Nystrom Email and Phone Number

FIFA Licensed ⚽️ Agent – North America @ SEG
Portland, OR, US
Andrew Nystrom's Location
Portland, Oregon, United States, United States
About Andrew Nystrom

Proven growth mindset leader, known for empathy, strategic digital foresight and building world-class brands, often from 0 to 1. FIFA agent obsessed with global ⚽️ – hablo español. Open to advisory roles and board seats.🚀 Ask me how I helped Red Bull earn 7% of the Internet’s attention.SEO: battle-proven full stack Fortune 100 integrated brand marketing + creative marcomm team leader. Entrepreneur at heart, happiest fueling exponential growth in skunkworks of rapidly evolving global lifestyle ventures. Keeping modern brands ahead of the curve, ever since The World Wide Web + web3.📈 Unrivaled track record growing brands: Amazon (A9.com), Converse, FIFA World Cup, Hurley, Instagram, Jordan, Kona Brewing (AB InBev), Lonely Planet, Los Angeles Times, Nike, ŌURA, Red Bull⚡️ Zagat review, by partners + teammates: Andrew is a “dynamic, respectful leader” and a “very sharp mind.” His “diplomat’s talent in translating unfamiliar concepts” “instills confidence” and “contributes significant increases in audience and revenue.” He has a “passion for change and the opportunities it creates.” In short, Andrew “drives positive enterprise outcomes” via “innovative, creative approaches” to problem solving. He's also "fun to hang out with when delayed in an airport or on a desert island."🏆 Wins• Built trusted relationships with world’s top digital platforms • World Cup: led digital for Nike's winningest brand campaign• Boosted Red Bull Media House virality to stratospheric levels• Crafted digital strategy for USA's fastest growing news brand• Repeat Webby Award winner (Lonely Planet, LA Times, Nike)• Grew LA Times product revenue and engagement 4x YoY🎯 Domains: omnichannel · growth · brand marketing · digital · audience development · attention economics · community building · PR + comms strategy · social media (Instagram, YouTube, Snapchat, Threads, Pinterest, Discord, Reddit, TikTok) · partnerships · planning · e-commerce · biz dev · content distribution · sustainability · innovation · UI · UX · SEO (did I mention SEO?) · SEM · App Store Optimization (ASO) · big data science · analytics · insights · Shopify · ROAS · DTC, B2B and, above all, ROI ❤️ Loves: lifestyle brands · international diplomacy · negotiating tricky border crossings · creative problem solving · youth sports coaching · parenting · mentoring + advising startups · angel investing · team leadership · organic gardening · patagonia · travel · moonshots · space jumps · futbol / soccer / futsal / futebol · world cup · olympics · padel · wellness · wearables · health tech · mindfulness

Andrew Nystrom's Current Company Details
SEG

Seg

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FIFA Licensed ⚽️ Agent – North America
Portland, OR, US
Andrew Nystrom Work Experience Details
  • Seg
    Fifa Licensed ⚽️ Agent – North America
    Seg
    Portland, Or, Us
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  • Wiseox
    Strategic Advisor
    Wiseox Jan 2024 - Present
    WiseOx's AI solution delivers personalized team members (aka Mascots) that businesses can deploy to automate tasks and accelerate access to information across your organization.
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  • Seg
    Fifa Licensed ⚽️ Agent
    Seg May 2024 - Present
    Amsterdam, North Holland, Nl
    FIFA licensed global football / soccer agent, scout and intermediary, authorized to represent minors. Credential ID # 202405-6465Sports Entertainment Group (SEG) is a global boutique talent management agency with 25 years of experience that guides 600+ talents in 40 countries, creating and maximizing career opportunities. Our mission is to redefine the talent industry. We strive to set a new standard of transparency and integrity in sports and entertainment.
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  • Goal Five
    Investor / Shareholder / Growth Advisor (Acquired)
    Goal Five Jul 2024 - Present
    Oakland, Ca, Us
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  • Goal Five
    Chief Marketing & Growth Advisor
    Goal Five Jan 2020 - Jul 2024
    Oakland, Ca, Us
    Advise founders & C-Suite. Craft DTC strategy, grow B2B + B2C sales + fundraise in turbulent yet exciting times for ⚽️ + women's athletics.
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  • Eating Analytics
    Strategic Advisor
    Eating Analytics Jul 2023 - Present
    We're building an effortless, AI-enabled way for everyone to track their eating and drinking. Never miss a food diary entry again. *Seed fundraise pitch deck available upon request
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  • Senda Athletics
    Strategic Advisor
    Senda Athletics Jul 2018 - Present
    Berkeley, California, Us
    Advise Founder/CEO on brand, product, content, partnerships and growth strategy. Senda is the only US company making Fair Trade certified soccer + futsal balls and gear. Senda's social mission is to enable nonprofit organizations using the beautiful ⚽️ game to improve their communities.
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  • Nike
    Shareholder
    Nike 2012 - Present
    Beaverton, Or, Us
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  • Nike
    Top Secret: Nike Innovation Accelerator (Acquired By Valiant Labs)
    Nike 2017 - 2018
    Beaverton, Or, Us
    Mantra: Always Be Shipping. Researched, pitched, piloted, validated and scaled disruptive, net-new revenue business models, from 0 to 1. Shepherded new direct to consumer concepts like the Nike Adventure Club (aka Easy Kicks) shoe subscription membership and Team “Nike iD for uniforms” customization service from whiteboard and alpha / beta launch to sustainable enterprise opportunities.
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  • Nike
    Global Brand Marketing: Partnerships & Innovation
    Nike 2014 - 2017
    Beaverton, Or, Us
    ✔️ Just did it: tackled new challenges daily. Led Nike's worldwide brand strategy, audience growth and relationships with top digital and key social media platform and channel partners (Google, YouTube, Facebook, Instagram, WhatsApp, Snapchat, Twitter, etc). Realized a few moonshots like #Breaking2 along the way (see Media, below).My team's emphasis was on relentless innovation, focused on where and how our brands show up in the future. We reimagined premium consumer experience and digital storytelling everywhere that can be clicked on: mobile, web, social, virtual, augmented, eSports, Live, in-game, conversational commerce, e-comm, AI, apps, chat, bots, AR, VR, mixed reality, sms and private messaging. Recognition included: millions of engaged brand fans and 2 Webby People's Voice Awards. Reported to Global VP of Digital.
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  • Nike
    Global Digital Brand Lead, Football ⚽️ Soccer + Fifa World Cup
    Nike 2012 - 2014
    Beaverton, Or, Us
    As a senior global brand leader, I leveraged data science to inform the art of brand storytelling. Captained a digital + agency team of 12 to World Cup '14 ⚽️ victory in Brazil. Orchestrated Nike's most successful integrated marketing effort, fastest scaling global app launch, biggest community and membership growth and most engaged social media campaign (most viral, most organic shares) ever.Promoted from Manager to Sr. Manager to team Leader in 18 months. Won 2 Maxim Awards from CEO Mark Parker for outstanding performance + innovation in Nike's biggest global revenue category.Highlights:• 3x audience growth (Facebook 3x, Twitter 2x+, YouTube 3x, Instagram 10x). Architected record-setting paid, earned and owned audience development strategy across global portfolio of 100 social media channels. Instituted editorial planning, publishing and collaboration tools, real-time analytics and consumer engagement platforms at scale.• FIFA World Cup Brazil 2014: led partnerships with 10 top federations, 100s of athletes, 100s of territory teammates• Hypervenom: most successful boot launch in Nike history, in sales, audience reach + engagement• Flyknit Magista and Mercurial Superfly launches: changed the way shoes are revealed and sold online, including in-app, DTC and via social media• Innovation: piloted successful Vine (60M loops, most viewed brand channel), Giphy, Instagram, Snapchat and Cinemagram channels• Coached and collaborated with the world's most popular athletes (Cristiano Ronaldo, Zlatan & Neymar Jr.), clubs (Barça, Arsenal, Manchester United, PSG) and sports marketing partners on social + digital media strategy
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  • Ōura
    Shareholder
    Ōura May 2021 - Present
    Oulu, Northern Ostrobothnia, Fi
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  • Ōura
    Special Projects (Creative + Problem Solving)
    Ōura May 2021 - Aug 2022
    Oulu, Northern Ostrobothnia, Fi
    ŌURA is the company behind the Oura Ring — the award winning smart ring that delivers personalized health data, insights and daily guidance. *FSA/HSA approved, Sept. 2023*As the first Head of Content and Chief of Staff to the CMO, I worked directly with the C-Suite and VP/Creative Director through 3 hypergrowth funding rounds to orchestrate the record setting Gen3 product launch and GTM strategy.Outcomes: ŌURA was named top 3 in DTC growth for 2021-22 by 2PM. Launched premium subscription model, Gucci, Strava, Natural Cycles plus A-List athlete and influencer partnerships. 2x+ YoY team and revenue growth.
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  • Angellist
    Angel Investor At Angellist
    Angellist 2011 - Present
    San Francisco, Ca, Us
    Advising and investing in early stage, rapid growth startups and syndicates for over a decade. ✌️
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  • Kempus
    Strategic Advisor
    Kempus Jan 2023 - Jan 2024
    Singapore, Sg
    Kempus is a community where verified college and university students connect and share reviews anonymously. I advised the Asia-based founders and C-Suite on growth, product strategy and strategic partnerships.
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  • For Soccer
    Partnerships & Biz Dev
    For Soccer 2022 - 2023
    New York, Ny, Us
    Spreading love for the Beautiful Game, on and off the field of play, ahead of the 2022-2027 World Cups. Growing global football (soccer) properties including Alianza de Futbol, Black Star, FootyCon and The Association, ahead of the merger with Gilt Edge Soccer Marketing.
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  • Zipcan
    Growth & Marketing Advisor (Acquired)
    Zipcan Sep 2020 - Aug 2022
    Bend, Oregon, Us
    *Acquired by Teamwork Commerce / HiTouch, Feb. 2022* Zipcan's vision is to bring video chat to every corner of the web, by making it easy to embed in your site and app.
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  • Pie (Portland Incubator Experiment)
    Mentor
    Pie (Portland Incubator Experiment) Aug 2019 - Aug 2022
    Portland, Or, Us
    Advise, mentor + invest in founders and their disruptive, early-stage consumer, next-gen tech, SaaS + hardware startups.
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  • The Ph Experiment: Beverage Innovation (Acquired)
    Co-Creator
    The Ph Experiment: Beverage Innovation (Acquired) Jan 2018 - Dec 2021
    *Acquired by Anheuser-Busch / AB InBev* The pH Experiment is a consumer products R&D upstart that incubates and accelerates beverage industry growth. It's a litmus test designed to explore opportunities outside of and beyond beer. By identifying and anticipating consumer tastes, we create new beverages, technologies, brands and experiences that put drinkers’ needs first. Long story short, we quench drinkers’ thirst.
  • Tap Bio
    Advisor
    Tap Bio Feb 2018 - Feb 2020
    San Francisco, California, Us
    Advised founders on product, brand partnerships + growth strategy. Solved Instagram’s “link in bio” challenge + made social media UX better.
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  • Craft Brew Alliance
    Enterprise Growth & Integrated Marketing (Acquired By Ab Inbev)
    Craft Brew Alliance Jul 2017 - Jun 2019
    Portland, Or, Us
    *Acquired by Anheuser-Busch / AB InBev* Reported to CMO. As senior brand manager and primary integrated marketer, I led the evolution of an award winning, top 5 US craft brewer + a global portfolio of 8 lifestyle brands: Kona Brewing Co., Widmer Brothers, Redhook Brewlab, Omission (top Gluten Removed beverages), Square Mile Cider, Cisco Brewers (Nantucket), Wynwood Brewing (Miami) and Appalachian Mountain Brewery (Boone, NC). What's new/next, beyond beer? The pH Experiment. (see above)To fuel Craft Brew Alliance's enterprise growth, I delivered team leadership, strategic narrative, integrated comms planning and brand marketing solutions to consumer, wholesale, retail and sales functions, for new and existing brewed beverage products. Outcome: CBA was acquired by Anheuser-Busch InBev.Responsibilities: oversee e-commerce (from DTC + Shopify to Drizly and Amazon Go), emerging business and innovation partnerships, digital merchandising, taproom and pub go-to-market strategy, websites, social media, CRM, performance marketing plus customer experience and new R&D brand launch and positioning strategies.
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  • Patagonia
    Patagonia Pro (Acquired By Mother Earth)
    Patagonia 1999 - 2019
    Ventura, California, Us
    "If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do." – Yvon ChouinardAs a Pro, I field test gear and keep it 110% authentic.
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  • Hq Trivia
    Winner, Hq Trivia (2X!) + Hq Words (Acquired By Intermedia Labs)
    Hq Trivia 2017 - 2017
    New York, Ny, Us
    ✦ Won HQ Trivia's first $10,000 game✦ Donated all proceeds to charity✦ Ps. didn’t win HQ Sports but did win HQ Words (my favorite!) on Jan. 26, 2019
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  • Red Bull
    Senior Brand Marketing Manager
    Red Bull Jan 2010 - Dec 2012
    Fuschl, At
    🚀 Earned a PhD from the world's most distinctive Brand building lab while leading digital strategy in the seminal organic, branded and paid social media, influencer marketing + creator economy era.2011 promotion added launch responsibility for new Red Bull Media House business. Reported to CMO.Accomplishments:- Partnered with disruptive startups to scale global reach, engagement, audience growth + branded content distribution- Defined and measured organic and early paid social media ROI- Partnered with top digital players to build + scale brand-friendly platforms- Led development of innovative mobile apps, influencer partnerships and bespoke, real-time analytics solutions
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  • Red Bull
    Brand Marketing Lead, Social Media + Moonshots
    Red Bull 2010 - 2012
    Fuschl, At
    Worked hard. Played harder. Highlights:• Reporting directly to the CMO, led a seal team's mission to revolutionize digital brand storytelling on a global scale• Senior member of team that launched a global Media business for the company formerly known as the inventors of the Energy Drink category• We created an instant cultural reference, Felix's historic Space Jump as documented by Discovery, National Geographic, YouTube Live and Google's 2012 Zeitgeist• Earned a 7% share of all global Internet traffic (attention) on #spacejump day
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  • Los Angeles Times
    Social Media + Emerging Platforms (Acquired By Southern California News Group)
    Los Angeles Times 2008 - 2010
    El Segundo, California, Us
    Tapped by Executive Digital Editor, Meredith Artley (New York Times, CNN), to found the 1st social media team in journalism.Accomplishments:- Led content planning, strategy, publishing, partnerships + distribution across the newsroom- Grew digital reach of Times' storytelling to record highs- Attracted 1M+ new digital fans in a year, without paid media- 6 accounts featured on Twitter's algorithm-driven Suggested User ListAsk me about: the time when I nearly broke the news that Michael Jackson had died…before he had passed away.
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  • Los Angeles Times
    Senior Producer, Travel
    Los Angeles Times 2007 - 2009
    El Segundo, California, Us
    Parlayed passion for Digital + Adventure into a business. Recruited to pilot Tribune’s first monetization vertical. Promoted to expand social media + digital innovation focus across the enterprise.Accomplishments:- Relaunched LA Times Travel for Tribune Interactive- Grew YoY web traffic (V/UV/PV) 3x+ while increasing revenue, editorial relevance, targeted audience reach and engagement
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  • Adventurekeen
    Author + Photographer, Wilderness Press
    Adventurekeen 2005 - 2009
    Birmingham, Alabama, Us
    Passion project: Hiked 1000s of backcountry miles. Captured 100s of photos. Penned 100s of 1000s of words. Lived the #VanLife, before it was a trending social media thing.• Author 'Top Trails Yellowstone & Grand Teton National Parks'• National Outdoor Book Award: Best Adventure Guidebook• Top-ranked seller: 4.6 star Amazon.com rating• Minor best seller! 15,456th ranked author on Amazon
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  • World Expeditions
    General Manager, Americas
    World Expeditions 2006 - 2007
    Sydney, Nsw, Au
    Tackled new business adventures daily, with a smile. Wore all the GM hats: hands-on team and cross-geography leadership, budgeting, P&L ownership, GTM and strategic planning of multi-million dollar adventure travel business—including Sales, Marketing, PR/Comms, Ops and Biz Dev—of North America HQ of the trailblazing Australian outfitter. Reported directly to CEO in Sydney.
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  • Mountain Travel Sobek
    Adventure Travel Consultant
    Mountain Travel Sobek 2005 - 2006
    Emeryville, California, Us
    Lived the dream while learning to sell it. Led North America + Polar sales for pioneering adventure travel outfitter (mtsobek.com) and Alaska's premier wilderness guiding outfit, Alaska Discovery.
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  • Lonely Planet
    Author And Editor (Acquired By The Bbc)
    Lonely Planet 2001 - 2006
    New York City, New York, Us
    Fun! Best-selling author, assigning editor + senior webmonkey for lonelyplanet.com, the Webby award-winning independent travel publisher acquired by the commercial arm of the BBC.Adventures: most of the USA, 21 Mexican states, Central America (Belize, Guatemala, Costa Rica, Nicaragua, Panama), South America (Argentina, Bolivia, Brasil, Chile, Ecuador, Falkland Islands, Paraguay, Patagonia, Peru, Uruguay), Antarctica—The Americas, from top to bottom!
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  • Lonely Planet
    Editor + Senior Web Producer
    Lonely Planet 1999 - 2002
    New York City, New York, Us
    Unforgettable early Internet publishing days. Created and curated community and best-in-class digital content for the perennial People's Voice + Best Travel Webby Award winner, lonelyplanet.com
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  • A9.Com
    Growth Hacker (Acquired By Amazon)
    A9.Com 2005 - 2005
    Palo Alto, Ca, Us
    Earned a grad degree in Hustle; minor in Creative Problem Solving. Helped Amazon’s R&D unit hack together the precursor to Google Maps Street View. Co-created the 1st virtual yellow pages business directory + street-level views of city blocks in all 50 US states. Profiled by 'Wired' magazine.
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  • Tbwa\Chiat\Day
    Interactive Marketing
    Tbwa\Chiat\Day 1994 - 1994
    Nyc , La, Us
    While working for FIFA at World Cup '94 in Los Angeles, I had a few spare days a week so talked my way into an ad agency internship, at Chiat Night & Day, soon to be acquired by TBWA.I focused on digital facets of an integrated campaign for the Nissan Pathfinder: an interactive Flash website (!) and video dispatches from Africa. Inspired my own foray into pro blogging for Tripod during a travel writing assignment in Chiapas and Oaxaca, Mexico, soon after the Zapatista rebellion.True story: I sat on web servers in the bottom of the right-hand Gehry binocular as you enter the iconic parking garage.Ask me about: what it was like to have no phone or laptop, having to find creative ways to get work done each day, thanks to Jay Chiat’s legendary Virtual Office experiment.
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Andrew Nystrom Education Details

  • University Of California, Berkeley
    University Of California, Berkeley
    Geography And Education
  • Chadwick School
    Chadwick School
    Art + Experiential Education
  • Red Bull International Brand College
    Red Bull International Brand College

Frequently Asked Questions about Andrew Nystrom

What company does Andrew Nystrom work for?

Andrew Nystrom works for Seg

What is Andrew Nystrom's role at the current company?

Andrew Nystrom's current role is FIFA Licensed ⚽️ Agent – North America.

What schools did Andrew Nystrom attend?

Andrew Nystrom attended University Of California, Berkeley, Chadwick School, Red Bull International Brand College.

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