As the commercial program lead, I drove growth strategy, B2B marketing, sales enablement, and ad operations for Wayfair’s Display, Audience Extension, and Sponsorship Retail Media products.•Orchestrated the strategy and roadmap for all Display and Sponsorship products, delivering data-driven pricing and packaging improvements that led to 20% growth in net new customer adoption.•Created successful upsell opportunities for active customers by developing new audience targets aligned to top supplier goals leveraging Wayfair's 1st-party data.•Led a high-performing team of six ad operations managers, achieving 100% defense of contracted revenue in 2023 while maintaining a customer-centric white glove service.•Partnered with the head of sales to drive revenue-generating initiatives, including the annual upfront process accounting for 60% of yearly revenue. •Created a comprehensive evergreen sales playbook articulating the value proposition of different ad placements, guiding the sales team on effective packaging to meet supplier objectives.•Collaborated with Product, Engineering, and Analytics leads to build go-to-market roadmaps for new products, troubleshoot issues, improve data pipelines, and train new team members on product intricacies.

Led go-to-market strategy and launch for a new partner (B2B) visual merchandising application that produced 3D imagery for suppliers' product listing pages.

Provided marketing services for small and mid-size brands and agencies. Specialized in marketing strategy, social media content creation and management, email marketing, website reviews and edits, performance advertising, and more.

Director of Marketing for the TCS New York City Marathon (the largest marathon in the world) and 30 additional NYRR races.Led all brand development and created the new multi-platform “It will move you” campaign 
that delivered on the goals of brand awareness, tune-in, and engagement through paid advertising, CRM, experiential, mobile app, race signage, social media, content development, broadcast, and more. Drove year-over-year growth in all key performance indicators including media impressions, broadcast viewership, and app downloads.
Built aggressive annual marathon application campaigns that drove the most applicants in race history. Collaborated with the business development and partnerships team to meaningfully integrate partners across marathon initiatives, including fulfillment of contracted assets and approval of partner-driven marketing. Headed media partnerships with ABC, Runner’s World, The New York Times, iHeartmedia, and Sports Illustrated.

Led all Brand Advertising efforts for the agency's health and wellness focused clients including Gilead Sciences, Pfizer Consumer Healthcare (Advil, Centrum, Chapstick, etc.), Daiichi Sankyo, Novo Nordisk, Celgene, Noven, and more. Managed a team of 11 across three offices that developed and deployed fully integrated marketing campaigns that drove key brand metrics (awareness, intent, preference & sales).

Built the agency's first digital media department from the ground up and spearheaded digital communications strategy for our first client, Marriott's seven brands.A thought leader on the first fully integrated agency team, coordinating with traditional and digital account and creative teams, and offline media agency to develop cross-channel strategic awareness-building and revenue-generating campaigns.

Worked within an integrated team that launched Virgin America Airlines in 2007. Led digital communications including digital media, SEM, CRM, and content partnerships with companies like the NYTimes, Revision3 and BoingBoing. Led digital media strategy across clients including eos (new shave cream product launch), Jawbone (headsets), Eric Ripert, Converse, Grey Gardens The Musical, & Virgin America.

Hired as an Assistant Media Planner and promoted through to Account Director (AMD) in less than 3 years.Led digital media efforts for both direct response and brand advertising clients. Clients: ING DIRECT, Air France, Comedy Central, Outback Steakhouse, ATI Technologies, McDonald's, Southern Comfort, Reckitt Benckiser