New position, new opportunity for business development.

Responsible for local business with focus on Kentico, Sitecore and Telligent technology. Digital transformation, maturity model. Clients: Area 4 Industries (part of Milos Group), Oriflame, Wuestenrot, Allianz, Cyrrus, RWE, ETL, Česká Spořitelna, Raiffeisen Leasing, Broker Consulting.

Business development on Czech and European markets. Technology: Kentico, Sitecore, Telligent.Clients: Raiffeisen Bank, RWE DE, Allianz.

Leader of account team, managing and coordination marketing BTL and digital projects with ATL support. Ogilvy 360 marketing and communication strategies, financial control, planning and evaluation of projects, presentations on seminars, active cooperation with Universities VŠE Prague and FMK Zlín. New business development with success story on Unicredit Bank (86 BTL campaigns per year), Autotým start-up strategy for lead generation in digital segment.Long-term strategic planning for clients: RWE - more than 6 years of BTL communication with very close cooperation with ATL agency MARK BBDO. Launch of loyalty program RWE Premium. GEO marketing and data specialization. SPP - consultant for BTL communication during opening of state market for new energy resellers.EON - consumer promotions, lead generation programs. Cooperation with PR and social department. O2 Telefonica - leader of account, analyst and data team. Loyalty program was managed with min. ROI 300 % and more.ACO Industries - Integrated campaign for Hygiene First. Launch of Hygiene First brand in EU and China. Gambrinus - 2 years of cooperation in digital, social and loyalty marketing. Successful launch of Gambrinus flavoured, from zero to TOP 2 brands in category, development of the first fantasy football online game on Czech market - Gambrinus fanliga. More than 60.000 users after 2 months. ŠkoFIN /VWFS 9 years of strategic development lead management system for fleet and retail segment, direct marketing, interactive development of campaign microsites, data and CRM strategy for renewal.

ČSOB Pojištovna - direct and online marketing.SAP - BTL strategy, lifecycle, acquisition of new companies, set-up and execution of welcome process, reactivation, win-back. Events and roadshows. IBM - Team leader for Czech marketing team. Localization and execution of marketing campaigns with cooperating Paris headquarter and global marketing team. Media strategies with key focus on direct marketing, digital, online media and performance marketing.IBM IDC Brno - Recruitment and internal communication, strategic planning of ATL-BTL-Digital-Media.Cisco - direct and digital marketing for Czech market. ING Real Estate - integrated marketing campaigns from creative concept, execution, production, distribution and telemarketing to top selling campaign of the year.

Management of BTL activities for clients: Eurotel, ČSOB Pojišťovna, Sony, Playstation (loyalty program), Mazda. Team leader for Microsoft marketing team with TOP 3 rating in the world. Panasonic DM “eyes” Award – Czech direct 2007 B2B - Gold

Specialization on direct-email-mobile marketing. Cooperation with research department, designing of loyalty programs for Nokia Club, LG, Papirius, Microsoft Bonus Club, Siemens Mobile Club. Business documentations for Eurotel. High focus on marketing communication for automotive company: Fiat B2C and B2B, Alfa Romeo, Audi, Seat, Mazda. First MMS campaign for Nokia Club.

Evaluation of advertising campaigns, analysis of markets, management of mystery shopping and visiting with evaluation of competitors, customer´s promotion from idea to realization, pricing audits. Portofolio of clients: Kraft, Wrigley, Opavia, Procter&Gamble, SC Johnson, Santa nápoje, GE Money Bank, Kostelecké Uzeniny.