• Develop and manage complex comprehensive marketing communications campaigns for multiple clients with different target audiences: Cal Dining, Concessions, Cal 1 Card, and other departments.• Created and developed a strategic marketing plan for Cal Dining’s meal plans that during the last academic year generated over $3M in revenue. • Advise on all aspects of effective communications and collaborate with a diverse creative team with a variety of disciplines: copywriters, content strategists, designers, freelancers, web programmers, and students.• Evaluate the effectiveness of communications practices and modifyingday-to-day practices accordingly.• Research, analyze, monitor, and evaluate marketing efforts foreffectiveness. • Report results to the clients, the leadership team, and the creative team.• Delegate and assign tasks to the Student Affairs creative team. Help cultivate and build their skills while maintaining high quality and consistency for all communications.• Develop and manage complex comprehensive marketing communications campaigns for multiple clients with different target audiences: Cal Dining, Concessions, Cal 1 Card, and other departments.• Created and developed a strategic marketing plan for Cal Dining’s meal plans that during the last academic year generated over $3M in revenue. • Advise on all aspects of effective communications and collaborate with a diverse creative team with a variety of disciplines: copywriters, content strategists, designers, freelancers, web programmers, and students.• Evaluate the effectiveness of communications practices and modifyingday-to-day practices accordingly.• Research, analyze, monitor, and evaluate marketing efforts foreffectiveness. • Report results to the clients, the leadership team, and the creative team.• Delegate and assign tasks to the Student Affairs creative team and students. Help cultivate and build their skills while maintaining high quality and consistency for all communications.

• Responsible for creating and maintaining the brand identity for more than 16 dining locations on and off-campus.• Brand management of Food Service Department’s brands: Meal Plan, Catering & Healthy Eating Habits, among others.• Produce print marketing material: posters, flyers, signage, decor, layouts, etc.• Community manager - Facebook, Twitter, Foursquare, and Google accounts.• Webmaster and designer - Development of campaigns to promote and update the website• Conceptualization, branding, design, marketing, and brand registration for a new retail location on campus named CupTime.• Planning and execution of the Recycling Committee’s marketing campaigns and events to promote the awareness of recycling on and off-campus.

• Responsible for keeping members fully apprised of regional news.• Leading the creation of the annual marketing calendar with a localand national scope through various channels: social media, newsletter, and NACUFS’ webpage.• Ensuring marketing committee activities are communicated to the regionalcouncil members.• Maintaining clear and concise communication with the committee chair.

• Designing and creating ad campaigns for cultural events and productions. • Developing strategies to promote events.• Supporting the logistics of cultural events.• Serving as primary contact for suppliers and customers.• Planning customized logistic strategies and solutions.

• Graphic design for internal and external signage for all stores.• Creation of planning, purchase orders, and budgets.• Serving as primary contact for suppliers and customers.• Auditing all local retail locations and direct reporting of findings.