Adolfo Ramirez Urzua Email & Phone Number

Leon, Gto.

• Responsible for the territorial development of the company for the promotion of INFONAVIT's support lines in the states of Guanajuato, Aguascalientes, Queretaro and Michoacan. • Follow up of the institutional relationship with INFONAVIT in the state of Guanajuato and responsible for the company's operations. • Marketing guidelines calculation and implementation for the achievement of the positioning and prospecting objectives.• Proactively seeking for the growth of commercial agreements in order to enlarge the distribution network. • Development of marketing materials for the proper presentation of the product to the end customer.Achievements• Completed the development of teams by hiring managers and advisors in all states in a period of 4 months, providing on-site training in each city that opened, achieving the development of a network of 4 managers and 58 advisors in a period of 6 months.• Created an audit and image quality system that achieved an operational level of excellence of more than 95%.• Developed and implemented a database management system that allowed a strategy focused on customers with balances over 300 thousand pesos.

Cdmx, Mex

I support as a consultant in the design and implementation of appropriate business strategies, information and management systems, and training among others to the needs of the business in order to contribute to the achievement of the results of the organization.

Leon, Gto.

• Responsible for 3 sales managements as well as marketing management. • Developed market strategy for the company's entry into B2B, coordinating and attending trade shows and performing sales presentations for investor customers and key accounts.• Structured sales, customer service and commission policies and procedures. Designed job profiles for managers and advisors, as well as the company's image and communication handbook. • Developed materials and provided training to advisors and managers to help in the development of proposals for VIP customers and investors.• Implemented a CRM system (Hubspot) to improve the control of inbound generated by digital marketing strategies (Meta), being responsible for the sales pipeline management including the qualification of leads captured by implementing a sales model under the Challenger Sales modality. Achievements• Achieved 213% sales growth in number of sales from 2017 to 2019, being able to achieve the same growth rate in 2020 through constant hiring and professionalization of sales consultants.• Responsible for the development of the annual sales budget and marketing expenses, achieved a 45% lower acquisition cost per lead compared to the previous expenses prior to beginning my management.• Identified new commercial opportunities, which positioned the brand as an expert in industrial agricultural and livestock developments.

Leon, Gto.

• Responsible for the commercialization, qualification and marketing of the company, with 7 commercial developments, 9 managers with direct reports and a commercial structure of close to 100 advisors.• Developed a new commercial management model based on CRM (Salesforce Based) that allowed the follow-up of each lead from its acquisition to its closing, achieving a yield of more than 33%.• Responsible for the development of the sales and marketing budget, as well as the release of new projects and developments in the state.Achievements• Doubled the sales of previous years in the Arboledas Residencial development (Salamanca) and consolidated the launch of Jardines del Rio (Leon) after 3 years.• Regarding positioning strategy, responsible for the management with the authorities and the management of business relations for the sponsorship of the Leon-GUIAR marathon, positioning it in the world rank 8 according to the IAAF.• Implemented a tracking system for qualification processes (tracking by Trello/Canvas) that improved operational efficiency by providing the real-time status of each file to the entire sales team.

Leon, Gto.

• Leading the commercial operation for the product forecasting in the states of Guanajuato, Aguascalientes, Michoacan, Coahuila and Tamaulipas.• Responsible for implementation of the new commercial model (Friedman and Consultative Selling) and the CRM (Microsoft) that accompanied it.• Responsible for the development of the annual sales budget per location, based on an annual increase of 30%, with the implementation of metrics and objectives for each business unit.• Responsible for the implementation for a call center for sales prospecting, with its own database in each location under this position and the follow-up of the leads generated, through digital marketing channels and their corresponding CRM pipeline follow-up.Achievements• Sales increased by 34%, exceeding the budget by 14% in the first year of management, by encouraging a spirit of teamwork, creating a system for sharing best practices and management of the information and pipeline generated by the CRM.• Rethinking the structure of marketing expenses, allowing all locations to have a local budget, which reduced costs by up to 50%.

Cdmx, Mx

• Responsible for the management of 16 branches in the south of Mexico City, coordinated the necessary actions to achieve full compliance with the budget (fundraising, loan placement and insurance) and monitored compliance with institutional policies.• Along with the team, in this position we achieved sales metrics by product through marketing strategies based on the knowledge and analysis of the local market.• Responsible for corporate policies and compliance with ISO9000 standards.• Responsible for managing special projects assigned by Regional Management.• Responsible for the building of relationships with internal and product areas in order to achieve, through teamwork, the fulfillment of sales quotas that would guarantee the profitability of each business unit and product.• Provided timely follow-up of CRM (Internal) leads, always keeping a good working environment through challenger sales.• Prepared the information in order to do the monthly presentations to the National Management.Achievements• Achieved the positioning of the team in the second place nationwide in compliance score (Balance Scorecard) in February 2011, and first place in March of the same year, which was a significant growth taking in consideration that in November of the previous year we ranked last, keeping in the first 5 places nationwide in compliance for the rest of the administration period.

Cdmx, Mx

• Responsible for the marketing of AFORE (401K) and Investment Funds in Mexico City, State of Mexico and Queretaro from January to October of 2010. Previously carried out the same responsibilities in the central and southern zone: Guanajuato, Queretaro, San Luis Potosi, Michoacan, Aguascalientes; as well as previously in Puebla, Guerrero, Hidalgo, Veracruz, and Morelos.• Responsible for the coordination with the hiring and selection area in order to cover the headcount, and training in order to ensure that each consultant was provided with the corresponding NAP.• Implemented sales quality controls in order to ensure the best commercial practices.Achievements• A constant average compliance of 36% above AOP was achieved in Southern and Central Mexico and for 4 years in a row our team has been recognized as the one with the lowest turnover of advisors and the best work environment.• Under the management in the CDMX, sales increased by 103% vs. the previous year.• Consistently we were the commercial team with the lowest percentage of customer complaints nationwide.

Monterrey, Nl.

• At the beginning was responsible for the Insurance area in the central states: Guanajuato, Michoacan, Queretaro, SLP, Zacatecas and Aguascalientes. Later, the AFORE product was added to these responsibilities, turning the job position into a Deputy Director's Office. • Coordinated a commercial structure of 16 managers and 96 advisors, guaranteeing their training and daily management through the implemented model (LIMRA), as well as the necessary communication for the coordination with other areas in order to generate the necessary commercial contacts for the achievement of the result.• The results achieved led to my promotion as Director in the Northern Zone, being responsible for the sales process in the states of Baja California Norte, Baja California Sur, Sonora, Chihuahua, Tamaulipas, Nuevo Leon, Coahuila, Durango and Sinaloa with a commercial structure of 9 Directors and more than 400 advisors.Achievements• Due to the excellent results I was honored to represent Mexico in the international convention of Group of Champions in 2005 in London and South Africa.

Master Of Business Administration (Mba), Management, In Progress

Lae, Sales, Distribution, And Marketing Operations, General