Overseeing all aspects of corporate communications, both internal and external.

DIRECTOR OF COMMUNICATIONSLed strategic communications, public relations, media relations, marketing communications, social media platforms, content management and production of collateral materials for both companies, as they complimented each other’s business goals. Wrote, edited and approved digital, print and audiovisual communications, press announcements, advertising and content produced by or on behalf of the firms, ensuring cohesive storytelling, look and feel of corporate… Show more DIRECTOR OF COMMUNICATIONSLed strategic communications, public relations, media relations, marketing communications, social media platforms, content management and production of collateral materials for both companies, as they complimented each other’s business goals. Wrote, edited and approved digital, print and audiovisual communications, press announcements, advertising and content produced by or on behalf of the firms, ensuring cohesive storytelling, look and feel of corporate messaging. • Managed public relations agency, oversaw internal communications, external communications, corporate communications, key messaging, press interactions and paperwork compliance for the successful development and sellout of 7 real estate development projects.• Supervised the successful development, design and content creation for 10 industry-related websites and 8 social media accounts through a deep understanding of the digital media landscape and social media space. • Developed training and educational programs for sales agents; newsletters, marketing presentations for investors and the general public (B2C), office procedures, protocols and manuals for agents and staff to guarantee proper and consistent message positioning on all marketed products to increase the sales rate.• Served as Project Manager for special engagements, and B2B marketing campaigns focused on business development, and supervised their successful execution. Headed, trained and managed an in-house staff of 20+ real estate independent professionals. Show less

Successfully interfaced with 50+ clients leading PR efforts in support of their overall marketing plans by developing and executing international (Latin America, Europe and Asia) and ethnic (US Hispanic) strategic communications plans. This included product launches, press releases, bylined articles, press tours, media outreach, serving as spokesperson, event production and participation in international trade shows.• Planned and coordinated international, consumer events, media events and… Show more Successfully interfaced with 50+ clients leading PR efforts in support of their overall marketing plans by developing and executing international (Latin America, Europe and Asia) and ethnic (US Hispanic) strategic communications plans. This included product launches, press releases, bylined articles, press tours, media outreach, serving as spokesperson, event production and participation in international trade shows.• Planned and coordinated international, consumer events, media events and participation in international trade shows in Venezuela, Argentina, Colombia, Mexico, Costa Rica, Spain, United Kingdom and Russia. This included key messaging, media training and coordination of media coverage.• Worked day-to-day with local and international journalists explaining our products, services and values, assuring media placements of high impact benefiting both clients and consumers. • Hosted international reporters and set up media tours to ensure proper media coverage.• Identified new and creative ways to reach influencing media, develop/localize relevant content, and crafted purposeful PR programs with consumer, lifestyle, entertainment, and general business press. Show less

Planned and executed strategic communications initiatives, managed day-to-day media inquiries, PR programs and community initiatives for national and regional accounts. Successfully pitched news stories to key media outlets including newspapers, magazines, radio/TV stations and online/digital outlets.• Prepared public relations proposals, budgets, community relations events, press conferences, and media tours with celebrity/influencer spokespeople, wrote press releases and served as a… Show more Planned and executed strategic communications initiatives, managed day-to-day media inquiries, PR programs and community initiatives for national and regional accounts. Successfully pitched news stories to key media outlets including newspapers, magazines, radio/TV stations and online/digital outlets.• Prepared public relations proposals, budgets, community relations events, press conferences, and media tours with celebrity/influencer spokespeople, wrote press releases and served as a spokesperson on all Hispanic programs for the agency accounts. Clients included consumer goods, education associations, advocacy organizations and local merchants, among others.• Organized and coordinated participation and press coverage of corporate and public events in the top US markets (Los Angeles, New York, Miami, Houston, Chicago, San Antonio and Washington DC).• Interfaced with all clients as the agency of record for all Hispanic and Spanish-language related programs, media coverage, story pitching and crisis communications concerns.• Deep understanding and network with US Hispanic media, journalists, social influencers and content creators. Show less

Led the International Editorial Committee, and coordinated all aspects of strategic planning, editorial content, special event coverage and newsroom scheduling. Managed a staff of 30 journalists, reporters and columnists. Mentored upcoming writers and reporters as they broke into the industry. • Hired as a news producer and quickly climbed the ranks to Editor-in-Chief in less than one year.

• Responsible for the creation and distribution of press releases and publicity information, transcreating and executing radio and TV promotional announcements• Served as company contact handling the account with Hispanic advertising/PR agencies• Served as the main Spanish language spokesperson for the club and main liaison with Spanish-speaking and international media• Secured promotional partnerships and/or sponsorships with media outlets• Responsible for Hispanic media… Show more • Responsible for the creation and distribution of press releases and publicity information, transcreating and executing radio and TV promotional announcements• Served as company contact handling the account with Hispanic advertising/PR agencies• Served as the main Spanish language spokesperson for the club and main liaison with Spanish-speaking and international media• Secured promotional partnerships and/or sponsorships with media outlets• Responsible for Hispanic media relations, international relations, and international marketing• Media Coordinator and member of the planning committee of the 1994, 1995, and 1996 "Annual Latin American Caravan", which took place in the Dominican Republic, Puerto Rico, and Venezuela Show less

• In charge of the Host Committee's media relations office• Main contact handling the PR agency account• Handled all information, media requests, selected marketing projects, PSA campaign for radio and TV, and the Super Bowl Media Center• Loaned executive from the Florida Marlins during the 1994 players' strike