Adonay Alberto Rendon Aiza Email & Phone Number

• I am responsible for the planning and follow all the process for all the import of the exotic fruits, looking new suppliers and making logistics improvements in order to have the most competitive product in the European market. The main product that I am in charge for are: Avocado, limes, asparagus, baby banana, mango, ginger, papaya, pineapple, etc. • Logistic organization both by sea and by air for perishable goods from all over the world.• Program the weekly volume for all the products that goes to the super markets and the distribution all over Italy. • Make costs projections in order to set the weekly price for the sales team and product managers.

Veracruz, Messico

• Start the wholesale distribution of raw materials for the nutrition supplements and medicinal plants sector, implementing policies and strategic programs to increase the company profits.• Develop and control an innovative-profit oriented online sales cam- paigns and design the company website to compete in the market.• Follow the required estimates of the customers on the web page and look for new strategies to increase the traffic con the web site through SEO, Google Analytics, Quiminet and Social Media by creating different types of campaigns in order to achieve the company goals.• Create the administrative system used in different phases of work: invoicing, purchases, inventories and sales.• Develop the guideline of the different processes from the request of the product all the way to the expedition• Work together with the purchasing department to acquire the best quali- ty/cost of the market in order to gain a competitive advantage in the market.• Use strategic methods and set goals to organize the activities and conse- quently increase the productivity and profitability of the company.• Use programs and tools to search for strengths and weaknesses and make the necessary modifications.

Milano, Lombardia, Italia

• Participate as an interpreter in meetings with VIP guests• Attend the VIP guests of the Mexico pavilion and accompany them to the various pavilions of the EXPO.• Conducting interviews and presentations of the Italian media in the Mexico pavilion.• Coordinate exhibitors and visitors at the Mexico pavilion, offering help in several languages.

Milano, Lombardia, Italia

• Collaborate in the organization on the visit of the Mexican President, Enrique Peña Nieto, to the Mexico-Italy Business Forum and to the Annual Conference of Food and Agriculture.• Identify Italian companies interested in develop an internationalization in Mexico.• Creat profiles of the main Italian and Mexican entrepreneurs who met the President of Mexico during his trip to Italy.• Supported the organization of the Business Mission, Mexico-Italy, of the agricultural sector and perform the role of interpreter in B2B meetings.• Contact Italian companies interested in B2B meetings with Mexican entrepre- neurs.• Participate in economic sector seminars.• Elaborate an analysis of the projections of the exports of the mezcal in Italy, used by PROMÉXICO - Mexico headquarters – as a presentation of this market to the Mexican entrepreneurs.

Follow the development of a small tasting kit of Mezcal for the US premium- market.• Make a business plan in order to present it to various investors and banks that would be interested in the project.• Organize an art exhibition for the promotion of the Mezcal of Oaxaca. - Check the guest list and journalists.- Organize the arrival and preparation of the art works.- Complete the improvements necessary for the success of the event.• Conduct market research and calculate ethanol sales projections to analyze the possibility of introducing Mexican ethanol into the international market.• Redesigning the flow charts of the different production processes.

Excutive Master In Sviluppo Statregico Delle Pmi

Executive Master In Sales Managemnt

Licenciatura En Administracion De Negocios Internacionales

Laurea Triennale In Scienze Dell'Economia E Della Gestione Aziendale

Master In International Management