Storytelling that best conveys the brand message of small businesses and internet entrepreneurs. We create and deliver content fast. Utilizing our expertise, we drive awareness and top line growth for our clients. Our top priority is their success.

Digital Analytics Strategist: Conducted detailed analyses of both consumer and business e-commerce as well as digital marketing analytics. Facilitated increased sales and profitability by applying actionable insights across channels.Strategic Decision Influencer: Regularly presented in-depth website analytics primarily to a C-suite/Senior Executive audience, translating complex data into actionable insights. Effectively influenced data-driven decision-making, helping leadership prioritize crucial projects.Technical Proficiency: Empowered data-driven decisions and influenced change across the organization with a deep-rooted command of tools like Google Analytics, Google BigQuery, SQL, Python and Excel. Optimizing Customer Experience: Designed and implemented A/B and multivariate tests, resulting in refined user journeys and elevated customer experiences. Utilized analytics to identify and implement strategic UX recommendations across key shopping paths and product categories.Team Collaboration: Partnered with cross-functional teams, ensuring alignment with overarching business objectives. Envisioned and led analytics-focused initiatives and developed KPIs that maintained focus on business goals.

Support and manage various advertising campaigns and channel marketing programs.• Manage co-op advertising dealer microsite program, tripling the number of leads generated.• Plan, sell, and execute Facebook, Google SEM/PPC, and display advertising campaigns with outside agencies.• Provide regular communication to channel partners regarding program updates.• Utilize technical skills in VBA to automate several lead management processes increasing efficiencies.• Build advertising campaign dashboards using PowerBI.• Write ad copy and strategically choose creative for digital advertising campaigns• Develop program guides and recommendations for channel partners.

Provided extraordinary service, via phone and email, to Shop Your Way members whileassisting them in a timely manner. Conducted various outbound marketing campaigns for the Shop Your Way Rewards department. Training team member: responsible for new employee onboarding, currently employee continued education, and day-to-day frontline call assistance.