Annemarie Dooling Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Developing audience experiences that focus on engaging visual content, full journeys on owned and operated platforms, turning unknowns into knowns and understanding the roles of experimentation in newsrooms.- Leading artificial intelligent understanding in the newsroom, including using tools and processes to enhance reporting and teaching reporters how the tools can inform internal production. - Managing cross-country teams of video, audio and messaging professionals toward growth on owned platforms, engaging beyond the first click, and combining user experience with community management. - Project managing new initiatives and special projects from on-site sections to social video programs, to influencer programs.- Training newsrooms to understand audience engagement beyond search and social audience, with owned and operated platforms, to ensure deeper relationships and impact with our readers and viewers.

Sacramento, California, Us

Built a lean team of creative journalists, UX professionals, engineers and product developers who identify challenges for news communities that we can solve as a cross-functional group. We focus on user research and new content formats to meet audiences where they are and suggest scalable opportunities for growth.Using an Agile-informed model and encouraging Scrum and PMP certification for everyone on the team, we have a testing and experimentation process that includes understanding the audience need and our own goals, stakeholder training, beta product development and measurement, and handoff of full results with future blueprint. In this process, we lead executives and SMEs in understanding growth levers and user journeys with weekly documentation, open demos and open Slack channels for collaboration.

New York, Ny, Us

Strategic leadership of editorial and product teams teams through growth thinking around audience touchpoints. Led optimization of key reader engagement features to enhance active days and loyalty, in collaboration with marketing, editorial and consumer revenue teams. This included recalibrating workflows of bridge roles toward an Agile based methodology.Optimized the workflow of an engineering team to twice the capacity, utilizing Jira as a time management tool for cross-functional engineering teams. This led to time spent innovating on paywall and recirculation tools.Orchestrated the launch of cross-company projects that included teams as far-ranging as data, lifestyle editorial and marketing. This includes: ● WSJ Print Edition app: Architected subscription product for digital editions across mobile and desktop platforms, to a 2-day increase in monthly active days and 4.9 iOS rating. ● WSJ Puzzles: Led relaunch of games and crosswords, including a new UX for readers and a clean workflow for editors that increased puzzle plays by 1,000/month; puzzle players earned 5 more page views per month than average readers post-relaunch. ● Email, Newsletters and Alerts: Created portfolio of email guides and notifications with a subscriber signup increase of 8%, alerts at 50% open rate and increased overall signup visibility 3x with new signup layouts.

Washington, Dc, Us

Maintained the off-platform content strategy including newsletter subscriber growth, new forums, and social video; grew Snapchat/Facebook video to 13 million views. Acted as storytelling leadership on audience participation and UGC, including producing a new engagement dashboard to focus on action metrics that signal an engaged user. Planned a large-scale project model for building off-platform memberships, including growth and retention utilities and specialized content. As a single-person team with limited resources, led the creation of the Vox Media email program, including data architecture, design and UX, sender reputation and IT practices, and establishing project management baselines across engineering, editorial and revenue.

New York City, Ny, Us

Developed social registration process for membership, leading project teams on the launch of a new commenting platform, with moderation tools and audience retention dashboard.Launched a user engagement platform based on actions and history, utilizing social data for personalization and retention; launched to 2 million commenters.Built a system of social media partnerships and programs that led to 20% growth in referrals from influencers.Created beta tester program engaging the core readership with engineering over video chats.Project managed the award-winning HuffPost community book club with 40% email CTR, live events and STEM mentorship program for readers and editors.

Neuroscience

Bachelor Of Science, Communication And Media Studies

Bachelor Of Applied Science - Basc, Happiness And Media Consumption