Adrenna B. Alkhas Email & Phone Number

Turlock, Ca, Us

Modesto, California, Us

• Educating diverse student groups on marketing and public speaking, adapting content to various learning needs.• Designed new curricula and guided cross-functional teams in course development.

Modesto, California, Us

* Developed and exeuted the SasS “Gallo Certification” for agencies while partnering with cross functional teams. * Responsible for day-to-day support to brand partners on agency engagements, assisting with evaluating needs, agency selection, contract negotiation and completion, and relationship management.* Simplified the Agency ecosystem by working with our Gallo partners to develop Workfront as a tool to manage and document all agency active, inactive, and on-bench partners. Including pertinent information on capabilities, performance reviews, and fees. * Responsible for leading the agency performance management process, including scheduling, distributing performance assessments, compiling responses, and partnering with leadership to synthesize and analyze results while developing associated reports. * Partnered with PR agencies and Gallo legal to review all influencer contracts, negotiate, and approve in a timely manner for all brands.* Communicates and partners with compliance and legal teams to draft, negotiate and finalize contracts across the marketing function.

Modesto, California, Us

* Stretch opportunity that led me to assist the D & I senior manager in Diversity and Inclusion projects. *Partnered with creative and account management team to develop the Gallo D & I logo. * Developed and implemented the D & I internal Grapevine site while partnering with IT services to utilize ServiceNow software. * Assisted and implemented two D & I summits for our leadership teams and ERG's. * Worked closely with our ERG's in the internal communication plan. * Assisted in developing the D & I communication plan. * Wrote the Feb.-April D & I Heritage month newsletters with the approval of the D & I senior manager and leadership.* Partnered with creative and account mnagement team to develop the creative for the Heritage month newsletters.

Modesto, California, Us

• Served as a trusted advisor and operational partner to the CEO of a multi-million-dollar used car dealership, driving strategic initiatives and optimizing administrative processes.• Orchestrated executive-level meetings, crafted high-impact reports, and acted as a communication hub, ensuring alignment across departments and with key stakeholders.• Directed cross-functional projects, including market analysis and client engagement strategies, resulting in increased customer retention and revenue growth.• Spearheaded the development of innovative workflows and systems, boosting organizational efficiency and enabling data-driven decision-making.• Played a pivotal role in sustaining business growth by managing critical initiatives that supported long-term strategic objectives.

Turlock, California, Us

* Developed innovative brand strategies to increase ticket sales through strategic CRM/consumer journey marketing tactics.* Directed organizational rebranding and comprehensive communication strategies, enhancing public reputation.* Developed annual paid and earned media plans, achieving consistent growth in media exposure and engagement.* Developed and managed marketing strategies to support company priorities and revenue growth; directed and supervised relationships between the fair, the media, and the community. * Developed and executed strategic digital marketing campaigns through QR Codes, social media promotions and contests, email marketing, and mobile app. Led to increasing marketing click through rates by 10% yearly per campaign and online ticket sales increased 12% yearly.* Increased B2B partnerships/sponsorships by 62% exceeding over $800K while cross promoting brand marketing campaigns. * Developed yearly organic social media strategic marketing efforts increasing Fair attendance and guest engagement by 10% yearly. Managed paid social media campaigns increasing revenue by 30% yearly.* Supervised crisis communication plans, acting as spokesperson and creating all emergency messaging.* Managed a multi-disciplinary team, optimizing operations, fostering accountability, and exceeding revenue goals.* Develop and lead the execution of strategic communications programs to support business priorities and secure earned media coverage. Increased publicity by 10% each year through press releases, media tours, and working with entertainer publicists to promote concerts. Served as the Fair spokesperson and facilitated media requests.

Turlock, Ca, Us

Communication Department

• Oversaw all aspects of communication, branding, and public relation.• Developed and executed a comprehensive communication strategy that supports the company’s goals and values.• Shaped the brand identity and ensured consistent messaging across all channels.• Built and nurtured relationships with journalists, media outlets, and influencers.• Primary spokesperson for the company, handling media inquiries and interviews.• Developed and executed the creation of press releases, blog posts, newsletters, and executive speeches.• Ensured transparent, timely, and effective communication with employees, stakeholders, and partners.

Santa Monica, California, Us

* PR/Media Relations: Assisted in news releases writings to the media regarding all mall happenings, including holiday events, new store openings and fundraisers. * Tenant Management: Reviewed marketing contracts for each retailer and developed specialized campaigns based on targeted marketing budget.* Training & Development: Designed a Guest Service training manual for the entire company (over 77 malls in portfolio) as well as a training checklist through the Guest Services task force.* Event Planning/Management: Strategically evaluated goals and tactics for Vintage Faire Mall PR and assisted in managing events being held at the mall including holiday events, back-to-school, and fundraisers.* Partnered with cross functional team members, such as leasing, to attract high end tenants for the mall based on socio-economic and demographic research. Implemented corporate brand strategy as well as brand values.

Produced and partnered with high profile calendars for celebrities, Playboy, NFL, NBA, NHL, and Golf. Researched celebrity profiles to create calendars for and assisted in coordinating photo shoot logistics such as location, models, and cover shots. Most notable calendar is the 2004 Playboy Bikini calendar shot at The Playboy Mansion.

Masters, Communication

Ed.D, Educational Leadership

Bachelor Of Arts - Ba

Bachelor Of Arts (B.A.), Communication, General