Adria Altemus Zagula Email & Phone Number

Wilmington, Nc, Us

United States

Raleigh, North Carolina, United States

•Recruited to direct sales development for leading national endobariatic weight loss center, scaling company from 1 to 2 locations •Established, hired, and coached companies’ virtual sales team of 7 Patient Care Coordinators achieving 30% revenue growth in 4 months •Spearheaded the implementation of HubSpot CRM with complete adaptation within 2 months •Lead the go to market strategies, sales methodology, sales operations, organizational structure, compensation model, patient account management and service delivery•Defined key metrics, quotas, and drive sales enablement to support achievement of 1M monthly revenue•Partner across the executive team to collaborate on company direction and align sales & marketing strategies

Raleigh, North Carolina, United States

• Execute and organize all sales and operations across three franchise brands (Amazing Lash Studio, Dry Bar and Hand & Stone Massage and Spa); managing 6 direct reports of 2 Regional Managers, 3 Area Managers and Marketing, overseeing 400+ company employees • Drive strategic imperatives of the company via sales, reporting, and analytics, standardize best practices across Commercial franchises while ensuring efficient decision-making and cross functional sales execution • Plan and execute sales activities, including development of key account strategies, their implementation, and the required coordination of resources• Oversee segmenting based on the right criteria to enable sales to target each account based on its unique behavior and processes• Increased Lead to Prospect conversion across entire network by 15% by launching CRM implementation and follow up engagement procedures using multiple communication sources • Enhances sales processes utilizing project management agile methodologies resulting in increased Prospect to Member close rate by 10% across entire ALS brand • Expands organic digital traffic by 60% by implementing Google My Business best practices and internal GMB review reward system; Increased google review aggregates and rankings across the network

Raleigh-Durham, North Carolina Area

• Developed fashion e-commerce and brick and mortar business from inception to profitability in one year • Created, implemented and executed launch of marketing plans and strategies to improve sales• Influenced brand awareness online and social media marketing, including website conversions, E-commerce, lead generation, brand awareness and client engagement• Managed achieving sales targets through superior guest interactions, guest service before and after the sale, training of other associates in the store, floor merchandising, point of purchase layouts, product transfers, store inventory, external guerrilla marketing and networking to drive traffic• Championed and managed marketing calendar and CRM activities including email marketing, mobile, social media marketing, google analytics, paid search, SEO optimization, affiliate, re-targeting, and display ads

North Carolina & South Carolina Territory

• Outside B2B sales executive for manufacturer and distributor of major salon products (Redken, Pureology, L'Oréal Professional, Baxter, etc.)• Successfully led 11 Outside Sales Consultants and 2 Brand Sales Educators to positive sales growth YOY by executing efficient work practices, performance evaluations, feedback and recognition techniques to refine selling techniques and performance• Implement operational programs with a focus on time management and planning, customer engagement programs, freight to floor execution, human resources, and loss prevention programs • Developed and fostered new and existing relationships with target customers utilizing consultative selling techniques; promoting brand awareness, educating and endorsing new productsRole Highlights: • Ranked # 1 in the South Region on the L'Oréal Dashboard for Overall District Achievement in 2015• Achieved Presidents Club Qualification• Team ranked # 2 in the entire nation in KPI achievement for 2015 and 2016• Achieved district quarter goals for all four quarters in 2015 and 2016• Team ranked #1 in the South Region for use of Digital Sales Aids and IPad Presentations for 2016

North Carolina And Tennessee Territory

• Outside, direct sales director of seven medical spa locations throughout NC and TN, directly managing 80 employees, including Inside Sales Consultants, Center Managers, clinical and administrative staff• Lead the ongoing strategy and execution of customer targeting and customer segmentation while ensuring the continued enhancement and development of models• Trained all new Sales Consultants, Regional Sales Directors, and Center Managers • Management responsibilities included, recruiting, hiring, training, coaching, and developing up to 16 Sales Consultants in region; also responsible for regional sales operational objectives including strategic plans and reviews, KPI execution and analysis, production, productivity, quality, and customer-service standards, conflict resolution, and center audit• Responsible for all sales, marketing, and training material creation including phone sales scripts, lead generation and follow up, Sona Celebration Events, Smooth Rewards Program, anatomy & physiology, and equipment protocolsRole Highlights:• 2010 - 2013: grew total revenue to over $1.1M per month, started with $575K per month• 2012: Regional Director of the Year Award, given to #1 of 3 RD's• 2012: hired and trained the Top 5 of 35 Inside Sales Consultants in the nation, all receiving promotions to Senior Sales Consultants, and three receiving additional promotions to Center Managers hired and trained the #1 of 14 Center Mangers in the nation• 2011: turned least profitable location into the highest producing spa in the company in less than a year• Exceeded both corporate close rate goal for Sales Staff each year averaging 38%, (goal of 35%) and corporate event revenue goal each year averaging $32K (goal of $8K per event)

Certificate, Digital Marketing Bootcamp

Exercising Leadership: Foundational Principles, Organizational Leadership

B.S., Business And Fashion Merchandising