Adriaan Fuchs Email & Phone Number

Greater New York City Area

Greater New York City Area

Greater New York City Area

LaPlaca Cohen is the only strategy, design, and advertising firm in the US that exclusively serves the creative and cultural sector, with a client roster that includes leading organizations such as The Metropolitan Museum of Art, Yale University, Stanford University, American Ballet Theater, The Metropolitan Opera, Brooklyn Museum, and Roundabout Theatre Company.As Senior Strategist, I am responsible for leading and supporting a selection of client projects that comprise strategic planning processes, opportunity and impact assessments, mission and vision statement development, comparative/competitive analysis, target audience profile development, stakeholder interviews, global benchmark assessment, and workshops with client staff, board members and trustees.• Act as project lead on strategic planning processes for the Natural History Museum of LA County (the largest such process ever undertaken by LaPlaca Cohen), and the New York City Chapter of the American Institute of Architects and Center for Architecture.• Develop a multi-pronged content strategy for the 2017 iteration of Culture Track (the largest national tracking study of the behaviors of US cultural consumers), that includes content for a new website and social media channels.• Participate in the development of key themes and survey questions for the 2017 Culture Track research study.• Assist in compiling new business proposals and case studies.

Greater New York City Area

Through its many performance, education, recording, and broadcast activities, the Chamber Music Society of Lincoln Center (CMS) brings the exhilarating experience of great chamber music to more people across the world than any other organization of its kind.As Director of Artistic Planning and Touring, I was responsible for overseeing all of CMS’ tours, residences, and performances outside of New York City, including tours and residencies across North America, Europe, the United Kingdom, and in Asia.• Compiled performance programs, selecting artists and repertoire for all of CMS’ touring performances and residencies in consultation with the Artistic Directors.• Handled negotiations with CMS artists, touring partners, managers, and booking agencies, establishing fees, setting budgets, drafting contracts, and overseeing logistical arrangements, for all CMS touring engagements, nationally and internationally.• Oversaw many “firsts” for the organization: CMS’ first ever tour to China, its first summer residency at the Saratoga Performing Arts Center in Saratoga Springs, the first ever visit by the LG Chamber Music School (based in Seoul, South Korea) to NYC, and the filming of CMS’ 2015 residency at the Shaker Village of Pleasant Hill in Harrodsburg, Kentucky, by Live From Lincoln Center (LFLC), which was broadcast on PBS’ Live From Lincoln Center series in 2016.• Developed new relationships, while maintaining and building existing partnerships, for CMS with presenters across the US, Europe, and in Asia.• Established new management and booking relationships and agreements for CMS with managers and agencies in Europe and Asia.• Wrote content for CMS marketing materials, program notes for concerts, and sleeve notes for the CD release of Simple Gifts: The Chamber Music Society at Shaker Village.• Edited and approved program content and marketing materials for all touring engagements.Presented and moderated regular pre-concert talks with artists.

Cape Town Area, South Africa

The Ogilvy Digital Marketing Academy provides learning solutions in digital marketing to clients and staff of Ogilvy, part of the international Ogilvy & Mather group of advertising agencies operating in more than 120 countries. The Ogilvy Digital Marketing Academy is widely credited with the digital reinvention of Ogilvy and as being one of the primary driving forces behind Ogilvy’s reputation as one of the leading agencies in Africa.Developed digital media content strategies for campaigns and new business proposals, and educational content, materials and resources for training programs. Provided research insights to clients on emerging digital trends, competitors, markets and technologies.• Contributed to revenue growth of more than 20% for FY2013.• Developed a highly successful social media campaign for VarsitySportsSA, a major inter-varsity sporting event founded by Francois Pienaar, the prolific South African rugby player who led his team to victory in the 1995 Rugby World Cup and the subject of the internationally acclaimed film, Invictus.• Consulted to Tessa Graham (strategic brand consultant to Jamie Oliver and Stella McCartney) and “human polar bear”, environmental campaigner and pioneer swimmer, Lewis Pugh, on email marketing.• Developed learning solutions for a number of high-profile corporate clients, including: Discovery, Investec, Primedia, Game, Kraft Foods and Pearson Education.

Cape Town Area, South Africa

New Media Publishing (NMP) is South Africa's leading custom publishing agency. Clients include some of South Africa’s largest corporations, including Multichoice, Woolworths, Mercedes Benz, FNB, Sun International and Medi-Clinic. NMP also publishes a number of consumer magazines including VISI and Eat Out.As the Publisher/Account Director for VISI, the authoritative South African decor, design and architecture magazine/content platform, I was responsible for the overall management of the VISI brand (comprising a glossy bi-monthly magazine, a digital edition of the magazine, a website, and mobile app), budgets, production, circulation, distribution, advertising sales, marketing, and public relations.• Managed an annual operating budget of R11 million ($1.3 million).• Increased sales of VISI magazine by 16%.• Worked closely with the magazine’s distribution service provider, On the Dot, to reduce magazine returns from 48% to 18%.• Added 1,000 new retail outlets to VISI’s distribution footprint.• Implemented a new subscription pricing strategy that successfully maintained subscriber numbers.• Established key partnerships that provided increased exposure and brand visibility with, amongst others, the International Restaurant and Bar Design Awards, Design Indaba and Pendoring.• Assisted the editor in setting the editorial direction and overall content strategy for the brand, and developed the digital strategy in collaboration with the editor, online editor and digital department.• Managed a cross-functional team of 13 staff members in various departments (editorial, sales, digital and production) to ensure that deliverables were achieved on time and within budget.• Acted as the main liaison between the client, Media24, and New Media Publishing. Reported on a bi-monthly basis to the Media24 Board of Directors.• Co-ordinated all marketing and promotional activities and events, including the annual Absolut VISI Designer of the Year Awards.

Cape Town Area, South Africa

As Africa’s premier opera company, and South Africa’s largest non-profit performing arts organization, Cape Town Opera (CTO) provides a stage that allows local talent to launch international careers and attracts international operatic talent to South Africa.As Development Manager I oversaw all sponsorships, grants and planned giving programs (including the CTO Endowment and individual donor/patron program) and managed a contributed income budget of R14 million ($2.1 million). I established and developed strategic partnerships with stakeholders, including public and private sector organisations, government departments, trusts, foundations and individual donors, while helping to develop new business opportunities for the company, including a set and costume rental department, production merchandise (books, clothing, etc.) and an online ticket reservation system.• Secured a three-year R31.5 million ($4.7 million) grant from the National Lottery Distribution Trust Fund.• Increased overall donated income for FY2010 by 89%.• Increased contributions from individual donors by 121% for FY2010. • Grew donated income to 52% of total revenue for FY2010.• Established new corporate sponsorships and partnerships with, amongst others, Montblanc, Louis Vuitton, WBHO and Distell.

Stellenbosch, South Africa

The Stellenbosch International Chamber Music Festival (SICMF) is the largest classical music festival dedicated to chamber music in Africa, and draws top international artists from across the globe to Stellenbosch every year. The festival aims to promote and pro-actively develop a deep love of classical music, to help young musical talent grow to its full potential and to create opportunities for young musicians to further their music studies.As Festival Director I was responsible for the overall financial and organizational planning, implementation and success of the (SICMF). I spearheaded development efforts, and fostered strategic relationships with foundations, individual donors and corporate sponsors, and oversaw all marketing and communications.• Grew donated income budget by more than 475% from 2004 to 2007.• Established new funding partnerships with city and local government, foundations, embassies, and corporate sponsors.• Contributed to an increase of more than 70% in the number of festival participants between 2004 and 2007.Managed a team of 10 staff members involved in the organisation of the festival, including Operations & Logistics Manager, Facilities Manager, and Public Relations Officer.

Master Of Business Administration (Mba), Strategy, Cum Laude

Master Of Philosophy (Mphil), Music Technology, Cum Laude

Bmus, Cum Laude