P&L responsible for the operation of Defibrion, where we sell and service all kinds of safety solutions, with the main focus on sales of AED's and cabinets for housing the AED's. Defibrion sells AED's in the Benelux, France, Germany and Denmark. The cabinets and other safety products are sold all over Europe and in the US/Canada. As well Defibrion offers service and maintenance concepts around AED's and other safety products in the Benelux. Direct responsibility for the departments Business Development, Service & Maintenance, Purchasing, Warehouse/Logistics, Finance, HR and Office management. Strong dotted line to the Sales operations. As part of the Management Team involved in the strategic planning of the company and executing the Buy & Build strategy of Defibrion.

P&L responsible for the production and performance of the TENA Lady manufacturing unit in Hoogezand, The Netherlands. This unit produces TENA Lady incontinence towels and Libresse sanitary towels on 10 production lines and employs around 150 people. Responsible for manufacturing results, operational excellence and improving organizational efficiency/productivity.

Responsible for the project organization which is running CAPEX investments in the plant, machinery investments and installations, technology changes at machines and all product launches towards the markets. Responsible for the market/material team, which is running all market requests and material rationalization projects.Responsible for the Utilities team, which is handling all utilities and facilities in the plant Hoogezand.

Nefemed is the branche organization of manufacturers of medical devices in the Netherlands.

P&L responsible for the sales operations in the industry of incontinence products for the Health Care market within the Netherlands. The market consist of pharmaceutical wholesalers, pharmacies, home market, health insurers, nursing homes and hospitals.Responsible for the sales results and operation. The organization consists of roughly 60 employees; indirect span of control including marketing 70 employees

P&L responsible for the sales and marketing operations in the industry of incontinence products for Home Care market within the Health Care channel in the Benelux. The market consist of pharmaceutical wholesalers, pharmacies, home market, health insurers,etc.

Responsible for the Customer Service department in NL and the Logistical operations within the Benelux for the Health Care division within SCA Hygiene Products.During this period also project leader for SAP implementation within the Benelux Customer Services departments.

Responsible for the marketing within the institutional part of the Health Care division within SCA Hygiene Products. Marketing activities consisting of strategy, product management, advertising & promotional budget responsibilities, international marketing networks, channel strategy, competitor tracking, salesforce support, etc.

Responsible for managing the sales within an area of NL. Market consisting of pharmacies. Sales of incontinence products.