Product Marketing Intern
Portland, Oregon, United States
- Enabled sellers on upcoming software product launches through content creation - Researched and built out competitive positioning matrix for new acquisition comparing features and price points by analyzing publicly available information and interviewing sales engineers, and presented findings to product leadership team - Managed cross-functional collaboration between teams to re-visualize and produce a 12-part educational video series by rebranding to follow guidelines and re-positioning to customer facing content, resulting in the hosting of videos on five platforms and a reach of over 370 unique visitors with over 455 video plays- Developed capabilities maps for new software product launch, and increased efficiency of content by bringing the number of documents from 20 to two- Increased organizational efficiency in Seismic by organizing library of over 900 assets