Adrian Andrunachi Email & Phone Number

Bucharest, Romania

Bucharest, Romania

Romania

- Led and steered the Outdoor Sales, Marketing, and Inside Sales teams - achieving a consistent improvement in operations effectiveness, endorsed by LAPP partners as the providers of the highest service level standards within the industry;- Standardized the sales funnel processes along with Lead and Opportunity Management within the CRM - improving efficiency and effectiveness, triggering a boost in new customer gains and customer retention;- Set targets for every employee - ensuring they attain their objectives through an attentive leadership approach, such as but not limited to tailored support, genuine empathy, assistance and direct involvement in problem-solving, assessments and development plans;- Constantly focused on enhancing team competencies - organizing essential training sessions tailored to daily challenges and duties, strengthened by coaching and mentoring activities;- Identified and developed new partnerships - reactivating or seeking new clients whilst securing the business with the existing strategic customers;- Oversaw the accounts receivable aligned with company financial objectives - empowering associates to become actively involved in cash collection, by this solely managing to exceed the annual collection and cash flow goals;- Designed and executed a Go-To-Market strategy aligned with the Top Management, following the industry's assessment and business development stage;- Conducted an influential cross-functional attitude with the Support Departments to create an energetic, positive, and results-oriented atmosphere.

Bucharest, Romania

- Managed a start-up within the creative industries, specialising in delivering premium photographic services to end customers, corporates and private businesses;- Built a various range of customers' portfolios as a result of an extensive business growth focus and effective Lead and Opportunity Management;- Leveraged long-term partnerships with key customers by providing tailor-made solutions and services; - Handled the overall financial activities, including basic accounting;- Effectively planned all investments according to business growth strategy and Go-To-Market approach;- Managed Marketing initiatives covering both ATL & BTL, focusing on awareness and exploiting demands triggered by the market dynamics; - Successfully enhanced Digital Marketing approach and increased the presence on Social Media - raising Google ranking up to hitting the first landing page on Google search through a sustained in-house SEO & SEA activity.

Bucharest, Romania

International Role – Project (Part Time):- Accomplished a challenging 4-months timeframe CRM implementation project across 17 Central European countries, flawlessly meeting the go-live date, as scheduled, in all countries at the same time;- Effectively assembled and conducted a cross-functional & cross-cultural team consisting of 30+ Associates, coached, and empowered to perform the roll-out process to meet the deadlines according to the project’s milestones;- Worked closely with the EMEA project team to track and review the implementation stage, monitor risk and apply proper actions to mitigate potential issues.

Central Europe

International Role:- Oversaw the Retread Business Unit development and the execution of Go-to-Market strategy across CE cluster by leveraging operations in Czech Republic, Poland, Romania and Slovenia while expanding to new territories such as Bulgaria, Croatia, Serbia, and Slovakia;- Established, aligned and successfully executed the Annual Operating Plan by country, tailored to each market’s stage of development, potential and available resources;- Led a broad team of Key Account Managers, meeting the building capabilities and leadership traits enhancement plans through a sustained mentoring and coaching process;- Conducted direct sales at key targeted customers as a part of the support, training and mentoring process given to the local sales force;- Deployed the tire disposal and recycling project in the Czech Republic, Poland, Romania and Slovenia, improving the operational costs and genuinely contributing to the environment saving;- Maintained the reporting and alignment process with every country within CE cluster and with the EMEA board of directors.

Central & South - East Europe

International Role:- Managed the deployment and development of three strategic Business Units across key countries within Central and South Eastern Europe: a) Fleet - related to direct and indirect business ran along with end-customers; b) Retread - a standalone solution to reduce the fleet’s cost of ownership by expanding the lifespan of the tire; c) Retail / Truck Force - utilizing the independent network to enhance Goodyear’s value proposition to fleet customers and to increase service level;- Properly planned and carried out the execution of the Annual Operating Plan by country, leading to an excellent, two digits growth results YoY;- Committed to achieving a sustainable market share growth plan by expanding operations, leveraging service level, product launching supported by applying suitable marketing initiatives;- Actively involved in several countries’ sales force and footprint development through an enhanced, continuous presence in the field, gaining new strategic business, and improving sales capabilities;- Ensured a smooth communication with all the appropriate cross-functional roles within the organization, locally and at the EMEA level, contributing to reach a flawless cooperation process.

Bucharest, Romania

- Managed sales initiatives and operations to sustain a fast-paced growth of B2C Fleet business and to deploy Retread Business Unit in Romania;- Designed an adapted business development approach for the distribution channel by creating a tailored, customer-centricity value proposition to implement the Retread Business at dealers, distributors and retailers;- Rolled-out the implementation of tripartite agreements (3PAs) to create a long-term, sustained partnerships with End-Customers, whilst leveraging the business growth plans with distributors/dealers;- Conducted the implementation of the pricing strategy;- Trained the sales associates to enhance their selling capabilities at fleets, with constant focus on reducing end-customers’ costs of ownership as a value-added service;- Expanded the Goodyear's ServiceLine24 - European Breakdown Service for the Romanian fleets operating long haul, accessible through the European retail network, by this reducing the end-customers’ operational costs due to limited downtime, which created a competitive advantage for the company.

Bucharest, Romania

- Managed sales activities at wholesalers, distributors, and local shops within half of the Romanian territory;- Counselled dealers and distributors to enhance B2C - Fleet business;- Continuously sought for new customers to meeting the sales plan and securing leader position in the market;- Delivered technical trainings to customers’ sales force as part of the value added service;- Handled the claim process.

Bucharest, Romania

- Managed a broad range of customers, from B2C (Fleets) to B2B (Dealers);- Worked along with Michelin's retail equity to secure and to foster fleet business within the provided territory;- Handled the claim process.