Adrian Bijan White Email & Phone Number

Berkeley, Ca, Us

New York, United States

- Lead on Marketing Mixed Model (MMM) development and strategic playbook for customer acquisition media mix optimization. Our MMM solution applies advanced modeling techniques to evaluate the incremental performance of various marketing and non-marketing channels on acquisition revenue, providing marketers with data-driven solutions to optimize their media mix strategy and unlock long term growth. We have enhanced our MMM playbook with rigorous A/B testing calibration, a standout solution in the industry to improve the confidence level of MMM results. Through our MMM and A/B Testing approach, we have established a secure playbook for scaling secondary channels iteratively to maximize returns while minimizing risk of overspending. - Supervising implementation of A/B testing frameworks with advanced solutions through multi-tier testing, geo-testing, multi-cell geo-testing, bayesian causal impact, and minimum sample size evaluation. We are continuously building on our testing methodology solutions to adapt to partner needs and ensure high confidence in results. - Lead on customer segmentation model (RFM) development and strategic playbook for CRM database management and optimization. Our behavioral segmentation model is a lightweight and intuitive solution to track users across their customer journey and optimize retention tactics for LTV growth. - Onboarding and mentoring new team members. Training new team members in advanced statistical concepts, code development, presentation skills, and project management. - Client communications for onboarding advanced BI products and presenting data-heavy results for general, executive, or technical audiences.

New York, United States

Product analytics and optimisation for Keyword Go, a proprietary SEO product for search decryption and media spend optimization. Data analysis, database management, and integration troubleshooting for large scale ETL systems.

Geneva, Switzerland

Directed a research project to establish a global multi-lateral funding mechanism for the organization. The report provided a budget analysis of 40+ countries to project the potential funding pool for the company. It was published and presented to the Board.

Los Angeles

Communications assistant for the Luskin School of Public Affairs, focusing primarily on faculty research publicity, department sponsored events, and social media strategy.

Los Angeles

Media Assistant for Anderson School of Management's official blog and website, focusing on business related events in the fields of tech, energy, finance, and marketing.Skills Gained:-Event Coverage-Public Relations-Critical Writing-Social Media Planning-Interviews-Photography and Photo Editing

Paris, France

Coverage of global politics and economy, working entirely in French. Strong focus on the Iranian nuclear negotiations.

Oakland

Co-founder and co-president of a small scale food distribution project in underserved neighborhoods. Coordinated events and meetings with community leaders, drafted financial tables and calendars, presented project goals to large groups for fundraising purposes.

Drake'S Bay, Costa Rica

Coordinator and instructor in elementary school under Nature Kids humanitarian project. Planned lessons, activities, and excursions for children grades K-8.

Geneva, Switzerland

Interned with Doctors Without Borders in Geneva, Switzerland. Worked alongside members of the logistics department to investigate methods of management, communications, and infrastructure in medical camps throughout the world.

Bachelor'S Of Science, Mathematics And Economics

Master Of Science - Ms, Statistics For Data Science