Adrian Booth Email & Phone Number

Responsible for EMEA Team covering Cadence Fidelity CFD and Data Center Solutions.

United Kingdom

Responsible for all HxGN MI Partners in EMEA South covering all business with Metrology, Design & Engineering and Production Software with Full revenue responsibility partner strategy and recruitment.

Responsible for Business Partner Strategy across EMEA , partner recruitment and partner development together with primary responsibility of all revenue activities in our Key Partner Regions, eg Benelux, Turkey, Middle East, UK, Nordic, South Africa. Key metric is to grow Partner Business double digit and to increase the Partner Revenue Contribution in EMEA.

United Kingdom

Responsible for recruiting new partners in EMEA and developing a Business Partner Strategy.

United Kingdom

ANSYS Sales Leader for all revenue driven sales activities across UK, Russia and Israel and managing direct teams in UK and Israel and Channel partners in UK, Russia and Israel. Sales Managers reporting to me based in UK, Russia and Israel. Led Sales development, coaching and recruitment of sales reps, managers, Inside Sales Reps and Channel Partners. Directly responsible for the preparation and execution of regional strategic plans, forecasting and reporting / communication of the state of General Business conditions across the multiple regions to Senior VPs. Increased my international experience in negotiating and closing multi year corporate contracts and closing six figure deals. During this period was Senior member of European Leadership team and sat on the ANSYS Pricing Committee and Fluids pricing / bundling Strategy. ANSYS simulation software enables organizations to predict how their products will operate in the real world. ANSYS provides a broad portfolio of engineering simulation software, covering finite element analysis, computational fluid dynamics, electronics, semiconductors, embedded software and design optimization. It has almost 3000 employees with offices and channel partners in every major region

United Kingdom, Eastern Europe And Middle East

Responsible for all Sales Revenue Operations in UK, Eastern Europe, Israel and Middle East. Managed Sales Managers and sales reps comprising of a direct team of 20+ people and 20+ Channel Partners. Primarily involved in strengthening UK Sales operations wrt to revenue generation, recruitment, organisation, procedures, key account development including negotiating a new corporate agreement with a Global Aerospace Company based in UK.

Nordic, Benelux, European Developing Markets

Sales Director responsible for all ANSYS sales operations in Nordic and Benelux countries and the EMEA Developing markets, including Turkey, Middle East, Israel, Poland, Czech Republic. Led a team of Sales Managers, sales reps and Channel Partner managers to consistent year by year double digit revenue growth. Directly responsible for the preparation and execution of regional strategic plans, forecasting and reporting / communication of the state of General Business conditions across the multiple regions to Senior VPs. Led Corporate contract negotiations and large deals at a number of Global companies based in my regions. Direct involvement in the recruitment and sales development of reps, managers and channel partners. The area of responsibility was 35% direct and 65% Indirect with 20+ Channel Partners.

Northern Europe

Responsible for all Sales and Marketing Operations in UK, Nordics, Benelux and European Emerging Markets, including Middle East, Eastern Europe, Turkey. Responsible for Direct Teams (30+ staff) and Channel partners in these regions (10+ partners) . General Manager for Fluent Sweden Operations. Set up the Sweden and Belgium sales and marketing operations. Over the period grew and developed direct teams across UK, Sweden and Belgium with sustained double digit revenue growth. Increased the Channel Partners network across Nordic and Emerging Markets and through CP management and development generated significant growth in the countries.

United Kingdom

Responsible for selling FLUENT software in to UK Aerospace, Defence and Automotive customers such as BAe , Rolls Royce, Qinetiq, DSTL and F1 Teams

Warton, United Kingdom

Joined BAe Military as a Graduate Engineer leading to promotions to Aerodynamicist and then Senior Aerodynamicist focusing on Engineering Analysis Simulation in Weapons Release.

Bachelor Of Engineering (Beng), Aeronautical/Aerospace Engineering Technology/Technician

Single Maths, Further Maths And Physics