Adrian Bromfield Email & Phone Number

South Africa

Company Overview ­Festo South Africa operates in two sectors: Worldwide supply of, and business partnership in, Automation Solutions (pneumatic and electric drive technologies for factory and process automation).Festo Didactic – a global performance leader in industrial training and education programmes.­Festo invests 8.5% of its turnover into research, development and technology - to produce ± 100 new products per year.Globally, the Group serves > 300,000 customers in 200 industries – from individual products to ready-to-install solutions to increase client productivity via industrial and process automation.Core Role Overview:­Currently National Sales Lead; coordinating comprehensive commercial / sales activities across regions for diversified local business, overseeing strategy-aligned business development and client retention.Spearheads Industrial Automation sales in SA; West, East, Central and Southern Africa; and the Islands.Key Roles & Accountabilities:Strategic Leadership­ Market Management ­ Business Development­ Channel ManagementDidactic Training Leadership­ Quality Assurance[Kindly be advised, Synopsis of Key Roles & Accountabilities available upon request (Professional CV)].­

­Based on out-performance in managing 2 regional Branches, with sufficient capacity to spare, received extended accountability for 2 key Provincial regions - namely the Western Cape and KwaZulu-Natal.­In taking over leadership of the extended portfolio, guided and directed additional Regional Managers reporting directly into the role. ­Directed internal sales operations; planning, setting quotas and reporting on sales process optimisation.­Led direct and indirect reports, assuming custodianship and accountability for all sales generation initiatives, including market research, forecasting, budget planning and management.­Managed costs associated with sales job design, training, programme implementation, compensation design and administration, and recruitment / selection of salesforce talent.

­Via performance-based promotion and due to re-location from Gauteng to Eastern Cape Province, took over strategic planning and implementation for Festo’s Port Elizabeth and East London Branches.­Directed proactive market research and client engagement activities to capture and retain market share.­Drove business unit growth in both industrial automation solutions and client training delivery, further overseeing employee skills development and training.­Maintained control of stock management and distribution, and assured well-governed logistics and warehousing operations.Focused on reducing debtor’s days to improve cash flow and liquidity rates.

­In early career move from sales engineering to management, assumed accountability for a team of 5 Sale Engineers - including talent and performance development.­Managed own customer base of Key accounts, as well as individual and total sales budget for the territory.­Defined sales targets, setting financial goals and budgets, and producing P&L statements.­Collaborated with and reported to Senior Managers on revenue generation, business unit growth, new customer acquisitions, and market share increases.

­In starting role with Festo, coordinated substantial technical sales and target achievement.­Serviced existing customer base and acquired new customers, achieving market share growth.

Masters In Business Leadership, Business, Nqf9

Completed

German A1 & A2 Certificates (Basic)

Trainer / Facilitator – Fit For Change Sales Training Programme

Trainer / Facilitator – Sales Competence Evaluation Advisor & Trainer

Post Graduate Diploma In Business Administration Nqf 8

Festo Potential Development Programme (Pdp): The Manager As Coach

Festo Leadership Initiative

Management Skills Programme

National Certificate In Business Administration Management

With Distinction

Senior Certificate / Matric

B1 Intermediate German Course