Technology and business development leader with over 20 years of experience in IoT, cloud computing, embedded, mobile communications, and cybersecurity. Recently serving as Global Partner Segment Lead for Industrial Edge Solutions at AWS, driving go-to-market strategies and fostering partnerships in smart manufacturing and energy sectors. Proven track record in developing and scaling OEM programs, managing strategic relationships, and leading cross-functional teams to deliver innovative solutions. Expertise spans product development, business development, and technical product management, with a strong focus on emerging technologies such as AI/ML, edge computing, and zero-trust security architectures. Demonstrated success in launching industry-first mobile services, securing multi-million-dollar cost savings, and opening new revenue streams. Adept at collaborating with C-level executives, managing complex partner ecosystems, and representing organizations at high-profile industry events.
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Global Partner Lead, Industrial Edge SolutionsAmazon Web Services (Aws) Apr 2022 - Jun 2024Seattle, Washington, United StatesLed go-to-market strategy for Industrial Edge partners, focusing on smart manufacturing and energy sectors.• Integrated AWS services with partner products, developing joint solutions across verticals.• Drove joint go-to-market activities and managed the opportunity pipeline with Industrial Edge and System Integrators partners• Secured customer wins through collaboration with AWS Sales and BD• Partnered at the executive level with B&R Automation and Arm to establish an industry working group with 8 global partners for accelerating the IT/OT convergence with OPC UA, enable OPC UA FX /TSN and simplify data propagation from field devices to cloud.• Engaged with Telco partners in the development of zero-touch provisioning of AWS IoT services at SIM activation, using the SIM as a root of trust. Drove joint go-to-market activities and customer wins. -
Strategic Partner Manager, Aws IotAmazon Web Services (Aws) May 2019 - Apr 2022Developed and scaled OEM programs and strategic relationships driving the adoption of AWS IoT and security services.• Developed and managed partnership programs and GTM with leading silicon providers – Qualcomm, TI, Xilinx, Microchip. • Led collaborative development of integrated solutions combining AWS IoT and AI/ML services with Qualcomm, TI, and Xilinx • Led joint go-to-market activities across multiple verticals, driving AWS IoT services adoption and generating partner-led revenue.• Engaged with executive-level stakeholders at Texas Instruments, securing the decision to replace TI RTOS with FreeRTOS across all Texas Instrument processors.• Introduced zero-trust security solution for the NVIDIA-based cloud-native AWS Panorama devices and service, ensuring secure manufacturing, secure user onboarding and billing, resiliency, firmware update, edge ML model deployment and IP protection.• Collaborated with Arm to integrate hardware security abstractions (TPM, Trustzone) with Aws edge services and launch Arm Virtual Hardware SaaS on AWS• Drove Aws KVS and WebRTC service integration and certification with leading camera OEMs -
Vp Product ManagementSequitur Labs Inc. Sep 2016 - May 2019Greater Seattle Area• Defined and launched a highly portable embedded security SW product based on Arm TrustZone, applicable to NXP, nVidia, Qualcomm and other major silicon across the IoT and embedded ecosystem.• Negotiated and closed licensing deals with Fortune 500 (i.e. Johnson Controls and Cognex).• Managed partnerships with Microsoft Azure for IoT Edge security, contributing to the definition and launch of secure IoT solutions.• Defined requirements for SaaS product for secure firmware provisioning, identity management, trust delegation, device enrollment and lifecycle management. -
Co-Founder / Vp Of ProductLydrasoft Nov 2014 - Sep 2017Greater Seattle AreaLaunched African 1st Wi-Fi Calling service for South African Cell C mobile operator.Developed white-label real time communication services and related Android applications catered to mobile operators.Developed the methodology to efficiently provide end-to-end solutions to remote customers bridging best in industry expertise.• Defined the product, business requirements, business case, go to market strategy.• Managed the development and deployment of Wi-Fi Calling embedded Android application.• Managed the deployment of IMS and Wi-Fi Calling (Wi-Fi first)• Engage and manage the handset OEMs/ODMs for CellC (Huawei, ZTE, Samsung, MTK, Spreadtrum)
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Director, Product DevelopmentT-Mobile Usa Feb 2008 - Nov 2014Bellevue, WaManaged a team of technical program managers and engineers, lead the strategy, design, development and deployment of several industry-first mobile services. Negotiated contracts and closed strategic partnerships. Managed outsourced software development.• Expanded the M2M product line by managing the design and launch of the cloud managed eSIM product for IoT.• Designed, patented and launched the industry-first Remote Phone Unlock product using the security framework of TrustZone/TEE .• Lead software integration across the entire Android portfolio with the handset/chipset OEMs. • Opened new line of business and cross revenue sharing with strategic partners by implementing a mobile security service enabler • Championed and obtained plan approval from CTO to develop the Wi-Fi Calling, Video Calling and RCS services over SIP/IMS.• Managed Wi-Fi Calling development and deployment for Android with all major handset OEMs; released open source code• Managed the SIM technical specification and validation for T-Mobile and MVNO partners.• Managed the design and implementation of Visual Voicemail, Voicemail to text, Enhanced Caller Name and Family Finder. -
Senior Product Development ManagerT-Mobile Usa Jan 2001 - Feb 2008Bellevue, WaLead innovation and delivered key programs and enablers building T-Mobile’s product portfolio. Supervised up to 30 technical product managers. Drove RFP process, vendor selection and contracts negotiations.• Collaborated with Google and HTC on the launch of the first Android phone – Google G1.• Launched MMS, Intercarrier Messaging, MyAlbum Photo Sharing, Mobile Location Gateway, Ring Back Tones and MyFaves products.• Significant contributor to technical vision, strategy, and product development.
Adrian Buzescu Education Details
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Electronics & Telecommunications Faculty, Politehnica University Of BucharestRadio Communication -
Electronics & Telecommunications Faculty, Politehnica University Of BucharestTelecommunication Networks
Frequently Asked Questions about Adrian Buzescu
What is Adrian Buzescu's role at the current company?
Adrian Buzescu's current role is Technical Product Development, Alliances Lead |IoT, Telco, Industrial, Embedded.
What schools did Adrian Buzescu attend?
Adrian Buzescu attended Electronics & Telecommunications Faculty, Politehnica University Of Bucharest, Electronics & Telecommunications Faculty, Politehnica University Of Bucharest, Stanford Graduate School Of Business.
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