Adrian Caruso Email & Phone Number

Collaroy, Nsw, Au

As a lead for eCom Acquisition, I am ultimately responsible for delivering our customer growth strategy, leveraging the power of the marketing funnel to shift customers from awareness through to first shop.Launching research programs to understand drivers and barriers to shopping online, guiding the use of relevant CVPs required to shift customer behaviour.Decision maker on commercial investment in media, production and promotional spend, to shift customer behaviour, prioritising customer loyalty and stickiness.Deliver the go-to-market approach for Woolworths eCom, by understanding the key persona groups who buy groceries, via our Everyday Rewards program, and building a Marketing Platform which prioritises the key personas, with the right propositions in the right markets.Improve commercial viability of new customer acquisition by understanding customer future value of our 1st time shoppers, and how to move shoppers through the engagement model to ensure the investment in acquisition is justified via long term customer growth and profitability.Lead cross functional working group across Woolies X to understand the opportunity to grow eCom shoppers within our Everyday Rewards member base, prioritising our instore shopping base. Including managing business wide updates with senior leadership team.Chapter lead of acquisition marketing in the eCom business, responsible for building capability in acquisition marketing and developing teams through their own growth journey in the business across subscriptions, services and online marketplaces.

Consolidate marketing strategies across multiple business units including digital tools and instore experience, eCommerce and Everyday Rewards to build single minded view on key marketing priorities for Woolies X, guiding prioritisation of activity across business, and strategically leveraging our owned channel network to drive overarching business growth.Partner with Supermarkets marketing business to build omni-channel marketing campaigns, leveraging the power of the digital technology business in Woolies X to create connected customer experiences leveraging our website, apps, rewards base and owned media placements.Influencing senior leadership team to prioritse major programs and leading cross functional working groups to deliver work, including partnership with digital technology, content, Rewards and eCommerce.Lead a team on the delivery of comms and content across our owned network, including interactive content experiences on the Woolworths website.As acting head of the Marketing Strategy team, I was also responsible for reporting directly into the Woolies X SLT, preparing strategic priorities to help unlock business capacity.Leading leading key business continuity programs like COVID, Bushfire, Flooding and other natural disaster related response teams, to support our customers in receiving their groceries in a safe and timely manner.Chapter lead for Everyday Rewards marketing team members, supporting them in their growth and development journeys with a focus on building capability in digital media, owned channels, optimisation and campaign execution.

Leading a team on the integration of Woolworths Supermarkets campaigns across digital touch points. Including innovation with new technology, UX and strategic planning.Building content experiences to drive deep customer engagement with broader programs to build customer future value in both our instore and online shopping base, while also supporting short term trading events to drive day to day business performance.

Sydney, Australia

Digital strategy and planning across the Lion Beer portfolio, including State of Origin and Cricket sponsorship campaignsLeading a team on the implementation of digital content across social, web and email Production of Hero Digital Content across 2018 and 2019 State of Origin campaigns for Tooheys New and XXXX GOLD, and the 2019 cricket campaign for XXXX GOLDProject management on the implementation of the Lion approach to portfolio websites, including launching of the XXXX Website and Tooheys websiteStrategic planning and project management of SAP Marketing Cloud implementation for marketing automation at LionStakeholder management across the marketing team at Lion, including brand, shopper and sponsorship team

Sydney, Australia

Developing and publishing best practice content across digital channels, including the engagement of key stakeholders. Brands include XXXX, Tooheys, James Squire, Hahn, Little CreaturesImplementation and optimisation of social and digital e-commerce media best practice. Including the management of pixel tracking across our portfolio and direct response reporting.Community management, social listening and reporting on digital performanceStrategic planning and implementation of email and web activity across the Lion portfolio.Support on key shopper promotion activities.

Surry Hills, New South Wales, Australia

As a Digital Account Manager at Switch Digital, I managed the planning and execution of client campaigns in an efficient and effective manner. This included: - Client liaison to develop client goals, in order to implement effective digital media strategy - The planning and optimisation of digital media placements with media suppliers including the internal programmatic and search teams as well as external media suppliers - The planning and ideation of social content

Sydney, Australia

As a Digital Account Executive at Switch Digital, my range of roles fill all the key elements which are necessary in creating the foundations of a successful digital media campaign.Some of the roles I fulfilled include: - Client liaison to develop effective digital media strategy, as well as the development of digital media schedules. - The implementation of campaign tracking and adserving. This includes the creation of pixels for website tracking and the implementation and creation of ad tags for campaign reporting. - The planning and optimisation of digital media placements with media suppliers. - The building and optimisation of paid Facebook campaigns, as well as the optimisation of SEM, SEO and programmatic activity. - The creation of social media content as well as community management. - The invoicing and financial planning of client activity.

Bachelor Of Commerce (Bcom) With A Bachelor Of Arts, Marketing And Italian

Studied a Bachelor of Commerce, Majoring in Marketing and a Bachelor of Arts, Majoring in Italian. Completed a short term exchange.

Higher School Certificate, Economics, Business Studies And History

Activities and Societies: Debate Team School Soccer School Cricket Social Justice Mission in Cambodia