Adrian Cecato Email & Phone Number

Sydney, New South Wales, Australia

I joined Cloudfloat in 2024, responsible for developing and maintaining productive working relationships with a wide range of customers and for leveraging those relationships to drive business development, support service delivery and deliver an account management including utilisation, retention, touch points, onboarding and initial buisness classification (bronze, silver, gold).

Sydney, New South Wales, Australia

In 2022 I secured a short-term contract with BizPay Group, responsible for engaging with clients and managing relationships during a particularly challenging time for the business. While in the role I took on a wide range of additional responsibility as the business moved toward liquidation in 2023. I also managed a wide range of projects and programs at a high level as staff numbers were reduced to critical levels prior to the business going into administration.I successfully managed credit provisions for 200 customers (valued at $3 million) during transition from a direct to a merchant model, achieving considerable success against KPIs. I also stepped in to manage collections processes when team members baulked at making collections phone calls to debtors, resolving a wide range of collections cases. In addition, I provided high-level support for the company’s sales team, identifying upselling opportunities and assisting with the development of bespoke finance solutions.

Mid Nth Coast Nsw, Ballina, Grafton, Coffs Harbour

In 2018, the Mid-North Coast business was sold to a large Queensland franchisee (with 32 locations), and I was immediately offered a contract to remain with the business in a senior leadership role. I played a key role in ownership transition processes and then continued to manage day-to-day operations are various locations. I worked collaboratively with the franchise’s new owners to manage transition of operations, systems, and business processes in a streamlined manner. In particular, I provided insights, guidance, and advice to senior management teams with regard to regional business, culture, major events, and key stakeholder relationships. Thereafter, I deployed to various locations across the franchise, managing day-to-day business operations while exceeding sales targets and driving operational excellence among team members. In particular, I move into specific branches on a short-term basis to manage change and transformation, reforming business processes and enhancing productivity.Successes include deployment to Tamworth in an internal consulting role, providing guidance and advice to a local franchisee and coordinating a range of systems and business processes.

Mid North Nsw Coast. Grafton, Coffs Harbour, Port Macquarie, Taree (Yamba To Forster)

Having established a strong track record with the business, my role evolved in 2005 my role evolved to include fleet operations and business management across the company’s broader group of locations. I led the expansion of the business to include Coffs Harbour City, Coffs Harbour Airport, Grafton City, Grafton Airport, Kempsie, Port Macquarie City, Port Macquarie Airport, Taree City and Taree Airport. I managed day-to-day operations at each location, directing the work of site managers and their customer service teams. While in the role I led a range of different operational teams, ensuring the delivery of consistently high quality customer service. This effort resulted in the group receiving a number of awards, including a National Customer Service Award and the honour of being named Franchise of the Year in 2012.Successes include the management of the newly acquired Port Macquarie branch, achieving substantial revenue growth from $540,000 in 2015 to $1.8 million in 2018. I was also asked to deploy to Manila in the Philippines as part of a national franchise delegation to project-manage operational changes required to resolve performance issues. I initiated the implementation of new business processes, including the development of a rates-setting system that used global and national data to produce detailed analysis.Throughout my time in the role, I led long-term strategic planning, including the development of comprehensive business plans with key objectives, timelines, and performance metrics. In 2017 and 2018 I managed a wide range of processes and projects required to prepare the business for sale, including the documentation of location-specific business policies and procedures.

North Coast, New South Wales

North Coast, New South Wales

North Coast, New South Wales

North Coast, New South Wales

Coffs Harbour, New South Wales, Australia

Family owned and operated wholesale and distribution of soft drinks, confectionary, coffee, gas, milks & juices.Role: Warehouse assitant, comprised of packing order taking (sales), sorting & delivering (order fulfilment), inventory control, equipment maintenance & installation, logistics and freight management, customer service & relations assistant.Fantastic preparation for the work force during my teenage years, learnt array of skills that were applied to working career that has followed.

Bachelor Of Business, Computing & Marketing, Bachelor'S Degree

Advanced Diploma Of Information Technology And Business Analysis

Higher School Certificate, Year 12