Adrian De La Mora Parra Email and Phone Number

Developed and consolidated a new sales company in Mexico , increased new business opportunities in Mexico, Latin America & the Caribbean region for Dometic Corporation in the LODGIN, RVOEM, RVAM, AUOEM, AUAM & RETAIL industries. Set up a network of distributors in the key countries of the region.• Overall Management of the company with P&L responsibility. 1st and 2nd years Local gross margin (LGM %) (28 %, 29 %). Current 3 rd. year LGM of (32 %). Average IGP 40%First year sales:Current (€ 550 K Euros and USD$875 K) to (€ 1.2M Euros and USD$1.5 Million) • Responsibilities include: products landed costs and final sale prices determination, products mixture for markets, define supply chains, logistics & strategic warehousing points for the region. Distribution agreements with regional distributors. Corporate pricing and negotiation with Key Customers accounts (15 new accounts).• Implemented Regional CRM system for Mexico and Brazil companies. Increased sales by 50 % / USD$ 600 K• Introduction and product launch of Dometic products in the region, with 95 % successful ratio.* Product launch in new market nitches (AOEM, AUAM, RETAIL) industries.* Obtained Volkswagen Mexico and Volvo Mexico product approval for Dometic AUAM products ( (ASC Stations and AC/s for cab sleeper units) for their factories and product dealers in Mexico.

Overall administrative Management & Supervision for Dometic Mexico Operations that included: Human resources, Accounting- Finance, Customs department, El Paso Texas Warehouse, Legal – Administrative matters and NAFTA compliance department for all Dometic North America Operations ( US – Mexico plants). Critical contributor in Dometic Mexico Maquila start up, manufacturing plants expansion and consolidation of plant operations of + 500 employees.• Directly participated and represented the company during the insurance negotiations fire claim lost process (USD$ 40 Million) with insurance companies (Allianz – Ace-GNP). Recuperated additional USD$ 215 K, from building removal process. Final company settlement at USD $ 35 Million.• Executed legal, labor, fiscal, environmental, customs and tax- accounting closure of Maquila Operation (Jan /2010) with Mexican and US authorities in a record 8 months’, after fire incident in the plant (April/2009).• Implemented the NAFTA department and NAFTA compliance strategy for Mexico & Dometic North America. Reduced duties on 85% of finished goods and savings of +USD$ 750 K.• Organized, staffed and managed four (4) departments ( human resources, accounting-finance, customs and El Paso, Tx warehouse) for a plant site of + 500 employees ,with +$550 K savings in operational efficiencies.• Obtained Mexican and US CBP certifications (Basc-Celc, Pre CTP and “Empresa Certificada”). Red lights inspections reduced to 0.075%.• Improved cross border crossing time flow (+30 trailers per day), reduced significantly warehouse costs, customs brokerage, cross border costs and customs inspections (US and Mexico) by USD $1.2 Million.

Directed and managed the purchase of raw material components for cable decoders systems (Satellite Set tops) for a high volume manufacturing site of 7000 employees. Managed 4 Buyer planners for purchases worldwide of more than USD $ 15 Million per year. Support a production operation of 7 x 24 x 365. • Increased inventory turns from 10 to 16. Reduced stock- outs in 60 %. Increase customer on –time delivery at 95 %. Reduced problem invoice at 90 %. Reduced USD $ 1.8 Million in raw inventory. Reduced USD $ 250 K in Incoming Air freight / expedite freight. • Developed successful VIM (Vendor Inventory Management) programs for extended lead time components• Implemented kan- Ban system for expensive and voluminous components.• Reduced inventory levels on A and B type Items by 30 %.

Managed the central purchasing department for indirect purchases (MRO’s) and support services , for 2 manufacturing sites, with 7000 employees and a production operation of 7 x24 x 365. Supervise 3 departmental buyers.• Automated purchasing process, via the implementation of Web base purchasing system with a two years savings of USD $ 750 K• Implemented a Kan –Ban system in the tool cribs. Reduce inventory levels, waste materials and slow moving items. Significantly improve operational efficiency by 90 %• Renegotiated key outside support services for savings of more the USD$ 175 K.

Directed and managed all aspects of indirect purchasing for Ten (10) TWR plants sites located in Mexico and Mc Allen, Texas. Purchasing organization of 25 employees, for purchases of goods and services of more than USD $ 8 Million.• Implemented & Consolidated TWR Mexico cost reduction programs for USD $2.4 Million, (exceeded 5 % OP plan). Established 2000-2003 cost reduction & operational expense plan for the plants.• Standardized & consolidated reporting and buying processes across plant sites. Improve efficiency by 90%. • Implemented TRW Worldwide Corporate agreements and developed exclusive corporate agreements for Mexico and Texas regions, generate cost reductions of USD $1.2 Million.• Implemented and deployed a 3 rd Party Tool crib Inventory Management projects for TRW plant sites in Mexico (MRO’s) and Country transportation – Warehouse contracts. Savings of USD$ 900 K.

Responsible for the Central Purchasing & Customs departments, for five manufacturing facilities, for MRO’s and support services (US, Mexico and Italy). Supervised 7 buyers, with purchases + USD $ 1.9 million per year and leases + USD$ 350 K per year. Provided support to 5 tool cribs of + 6000 part numbers.• Negotiated all leasing contracts and land acquisitions for A.O Smith manufacturing expansions .Savings of UDS $800 K, increase production output by 30%.• Implemented electronic automated MRO purchasing system, with savings of more than USD $ 350 K per year.• Managed the Central Customs Department (6 employees) for 5 plant sites and implemented automated customs software system (Prisma - Vastera) and two (2) In-house customs broker’s project. Savings of more than USD$ 450K per year.

• Managed all administrative – legal aspects of five manufacturing facilities (+2300 employees) in Juarez, Mexico.• Coordinated the legal merger of Mexican subsidiaries of A.O. Smith EPC in Mexico in to one legal entity. Reduced income taxes and legal –Administrative expenses by + USD$ 750 K per year.

Administrated and controlled of all MRO purchases in Juarez, Mexico and the US for five manufacturing facilities. Selected local and foreign vendors for MRO’s and services required.• Responsible for all MRO and Support services purchases for five manufacturing facilities (+2300 employees).