Adrián Díaz Email & Phone Number

Director of the LUAR business ecosystem.+DTC+Wholesale+Culture of the LUAR World+Partnerships+Merchandising+Creative Marketing

Berlin, Germany

Oversaw the strategy and creative content development of the MCM brand messaging for editorial, e-commerce, CRM, social, experiential, and in-store, targeting audiences outside brand best sellers, specifically in NCSA, Europe, and East Asia (China, Hong Kong, South Korea, Japan). Collaborating with all Global Marketing directors and the VP of E-commerce.

Greater New York City Area

Working with Global Brand Officer Dirk Schoenberger to direct the MCM digital identity digital and consumer journey. We commissioned white papers with art collectives such as Dis, highsnobiety, and research firms BCG to give us an idea of where we were amongst consumers, aspirational consumers, and competitors. Through the studies, we started developing.

New York City Metropolitan Area

Creative content agency specializing in connecting legacy brands with known and emerging KOL creators to bring a culture explosion across brand sites, Instagram, TikTok, Media, OOH, retail, experiential/events, and DTC channels.

Greater New York City Area

Teaching brands that the "heritage" is life lasting but connection today is centered around innovation. Managed the development and execution of clever marketing strategies to be relevant and aspirational to mixed generations.

Pioneered reinterpretation of the French visual merchandising brand book towards the New US Global flagship and premium doors elevating the Flagship/Premium door presentations to reach the monthly door goals by 100%.

NYC

Collaborated with brands executing their aspirational imagery through editorial, e-commerce, styling, and visual merchandising. My experience led me to become an expert in Visual styling and merchandising, leading Lacoste to offer me an in-house role.

Collection Store, NYC

Collaborated with brands executing their aspirational imagery through editorial, e-commerce, styling, and visual merchandising. My experience led me to become an expert in Visual styling and merchandising, leading Lacoste to offer me an in-house role.

New York City Metropolitan Area

Collaborated with brands executing their aspirational imagery through editorial, e-commerce, styling, and visual merchandising. My experience led me to become an expert in Visual styling and merchandising, leading Lacoste to offer me an in-house role.