As a Commercial Development Manager, I leverage my deep understanding of consumer electronics and proven sales expertise to consistently exceed targets and spearhead successful business development initiatives.My combined focus on strategic partnerships, retail sales channels, and inventory optimization has resulted in sustainable sales growth, market expansion, and improved operational efficiency.

Sales Management:Led a portfolio of consumer electronics products, consistently achieving sales growth and targets.Developed and implemented effective marketing strategies, driving sales and brand awareness.Built and maintained strong relationships with key international suppliers, securing favorable terms and conditions.Cultivated and expanded the customer base within retail channels, professional and independent dealers.Identified new business opportunities and expanded product portfolio offerings.Oversaw timely collection of payments according to agreed trade terms.Provided insightful reports to top management for informed decision-making.Streamlined operations to optimize costs and maximize profitability.Procurement:Managed the procurement process, ensuring cost-effective acquisition of products and services.Negotiated contracts, monitored deliveries, and built long-term relationships with suppliers.Maintained strong collaboration with internal departments to understand and fulfill their needs.Optimized logistics processes for timely import and export of goods.Ensured compliance with customs regulations and international trade practices.

Led product management for a diverse portfolio of electronics and IT accessories, including renowned brands like Marantz, Denon. Canton, McIntosh, Sonos, Thorens, Oehlbach, Revox, Nakamichi, Spectral, Fujitsu Plasma, Mordaunt-Short, Boston Acoustics, Ednet and Deja.Streamlined sales and buying processes for efficient product flow, ensuring optimal stock levels across warehouses, distribution channels, and stores.Conducted market research to analyze pricing trends and product demand, informing strategic pricing decisions for distribution and retail partners.Developed and implemented promotional campaigns to boost sales and brand awareness for the product portfolio.Maintained clear communication with distribution channels, providing comprehensive product information to support their sales efforts.

Managed the procurement process for Consumer Electronics, Video Games, Multimedia, and Accessories, ensuring optimal product selection and cost-effectiveness.Conducted thorough market research to identify the most suitable products for the store's target audience and market trends.Issued and evaluated Requests for Bids (RFPs) and proposals from potential suppliers, negotiating favorable terms and pricing.Made informed buying decisions based on a comprehensive evaluation of supplier quotes, product quality, and market competitiveness.