Adrian Dumitru Email & Phone Number

Bucureşti, România

• In charge of Ferratum Bank operations and growth strategy for the Romanian market. Overseeing the P&L while focusing on enhancing customer acquisition, retention, and revenue growth. • Leading a dynamic and ambitious international team of marketers, data analysts, and product managers. Fostering collaboration with cross-functional teams (Product, Design, Risk, Engineering) to develop and launch new products and features to fuel.• Identifying and implementing growth initiatives while optimizing the sales funnel• Building and introducing new top-notch fintech products and features. • Driving operational efficiencies throughout the organization.

Bucureşti, România

Key responsibilities:- Oversee on the business development of the company while increasing pacient retention and attracting new patients.

Bucureşti, România

Key responsibilities- Leading the global marketing strategy development and execution, with a key focus on driving impact in business results- Driving and optimising the life cycle of all integrated marketing campaigns according to business objectives and ensure optimal support to all commercial teams across the organisation.- Leveraging trends, innovation, business processes and marketing automation to generate data-driven performance.- Integrating PayU's first B2B marketing automation tools and developing putting in place first fully-automated customer journeys- Handling the global events participation strategy and implementation- Developing and empowering internal and external stakeholders relations.- Effective and accurate forecasting and spend of marketing and lead generation budgets.- Coordinating a team of 5 people (both employees and contingency workers) and the local marketing teams (LatAm, CEE) for implementing global campaigns- Working closely with relevant structures (regional and local PR & marketing teams) and leaders (CCO, CPO) aiming to drive new business- Working with peers from big global brands (merchants/other fintech players) in developing shared campaignsKey results- Key contribution to the growth of the global segment: from 4% to 40% of total company revenue in 4 years- Winner of a Golden Stevie Award 2022 for the best Sales Operations Team- Integrated Pardot (both from a business and technical perspective) and put in place PayU's automated customer journeys which broth +10% in lead conversion rate and reduced by 25% the leads age- Integrated and trained internal stakeholders in using several tools (Calendly, LinkedIn Sales Navigator, etc.) which streamlined the internal processes and brought a reduction of over 2000 working hours for the Global sales team

Bucharest, Romania

Key responsibilities:- Designing, developing and implementing internal and external communication strategies for brands and companies such as: Coca-Cola, Unilever (Coccolino, Dove, Rexona, Dero, AXE, Clear, etc.), PayU, Danone, Pfizer, Sanofi, TMD Friction, Textar, HELL ENERGY, Arctic, etc.- Media & influencers relations management- Crisis communication- Public Affairs- Content creation and management- Budget management and optimisation on all integrated marcom activities conducted- Coordinate PR's team activity and various agencies (BTL, advertising, media) in implementing communication strategies- Attract new employees thought partnerships with the most relevant universitiesKey results:- +70% more media visibility for international brands such as TMD Friction, Dove, HELL ENERGY compared with the main competitors- Building reputation for companies main spokespersons (Arctic, PayU) while working closely with relevant authorities (Ministries, Government) and associations- Successfully launching new brands on the Romanian market that reached +50% of the BC in the first quarter supported by the communication strategy- 100% positive feedback from media & influencers on communication activities for all brands managed

Bucuresti, Romania

Key responsibilities:- Design and follow-up communications strategies, from idea to financial management- Content creation on different areas of expertise, from technology to e-commerce, FMCG and pharma- Building and maintaining stakeholders & community relations- Developing expertise in event management, social media, client relations and crisis communication

Bucureşti, România

Key responsibilities- Introducing 1st year students of the most important Communication University in Romania into the communication specialist job- Helping 1st year students understand and love the communication specialist jobKey results- Highest attendance rate compared to similar courses- 5 students further recommended and hired in the media industry

Bucureşti, România

Key responsibilities:- Founding the NGO and developing it in obtaining European funds for various cultural and inclusion projects- Developing the NGO development strategyKey results:- Attracted together with the management team over $5,000,000 in European funds- Launched 5 SMBs targeting in offering jobs for people in several unfavored categories

Key responsibilities- Hosting two prime-time radio shows for the Romanian top online radio station- Collaborating and having intervention at Romanian most important radio station, Radio Romania ActualitatiKey results- Constantly increasing the hosted radio-shows rating by bringing new concepts, content and approaches Increased by +200% the radio station reach in social media

Bucuresti, Romania

Key responsibilities- Handling guests (VIPs. politicians, sports figures, bands, etc.) management- Developing the radio stations' online presenceKey results- Constantly increasing the hosted radio-shows rating by bringing new concepts, content and approaches Increased by +200% the radio station reach in social media

Licentiate Degree, Advertising

Master Degree In Communication Campaigns In Public Relations And Advertising, Public Relations, Advertising, And Applied Communication