Adrian Edlington Email & Phone Number

Adelaide, South Australia, Australia

Savvy (www.savvy.com.au) is an award-winning online Asset Finance Broker. The company was established in 2010 and despite its small size has been a market disruptor, competing well against much larger rivals in a saturated market. In 2015, the company was recognised as one of BRW’s ‘Fast 100’ growing companies in Australia. The company employs 25+ Team Members in Adelaide & Sydney with a growing network of 60+ Brokers around Australia. Savvy is one of Australia’s leading asset finance brokers & respected comparison sites, helping thousands of Australians save on loans by comparing the best deals in the market. As PR & Communications Manager, I am responsible for managing all PR, communications, off-page SEO, growing & maintaining strong relations with a wide range of Journalists and media contacts. I create reports & press releases from our original research as well as secondary sources, which have been published widely across national media. I also author and maintain content management systems focusing on SEO with daily use of WordPress, Elementor, Buzzstream, Hootsuite, Yoast SEO, PiktoChart, Monday.com, MediaNet, DropBox, Google Suite, Shutterstock & MSOffice.I use data analysis tools such as Ahrefs, Google Search Console and SERanking to perform research, analysing website backlink profiles, Domain Authority & traffic averages.During my time in this role, I have implemented on-page and off-page SEO strategies to increase our company Domain Rank from 51 to 63/100 in under 3 years.I have also earned 200+ high-quality backlinks from Australian and international domains, including www.abc.net.au and The Conversation.I have gained publicity for www.savvy.com.au, including mentions in www.news.com.au , the Australian Financial Review, Smart Company, The Australian, Sydney Morning Herald, 7News, AAP, TheLatch, AdelaideNow, The Courier, NewDaily, as well as being interviewed on national TV broadcaster SBS World News for their popular ‘On The Money’ TV show.

Adelaide, South Australia, Australia

- Instructed 150+ students from diverse backgrounds in academic writing best practices, allowing them to pass Stage 1 Research Project - Liaised with parents, guardians, agents and key stakeholders in a multi-lingual environment to achieve best outcomes. - Assisted in increasing academic performance and graduation rate amongst international cohort.

Adelaide, South Australia, Australia

As a freelancer, I help clients improve their websites and gain more traffic by performing on-page and off-page SEO audits, content review, keyword research, backlink and competitor analysis using industry standard SOPs. I built backlinks to target pages to increase visibility in organic search as well as coordinated freelance content writers to create keyword optimised copy based on my briefs. I am experienced in generating leads through running a range of Google, Facebook Meta and Instagram paid advertising campaigns. These included awareness, top of funnel, and reengagement campaigns, as well as those aimed at driving sales. In this role, I helped clients to set up their own websites using WordPress, including selecting, buying and transferring domain names, arranging web hosting plans, installing WordPress CMS in CPanel, buying and installing themes, creating original pages using Thrive Themes, creating squeeze pages, creating and connecting MailChimp and IContact Email marketing accounts, creating email auto-responder sequences, setting up and monitoring analytics.

Taipei City, Taiwan

Delivered a 6 week Powerful Presentations training block to 7 Nike Taiwan middle managers; helping them build confidence and skills to succeed in English only business meetings.Worked with a group of 4 HTC department heads to improve their active listening, English fluency and conversation participation skills to more effectively participate in regular remote international meetings.Instructed an 18 strong group of ASUS employees in Powerful Presentations, building confidence and public speaking skills to further their careers.

Bachelor Of Arts - Ba, Asian Studies

Diploma Of Languages, Mandarin Chinese

Ftbe - First Certificate For Teachers Of Business English, Teaching English As A Second Or Foreign Language/Esl Language Instructor

Certificate Iv - Tesol, Teaching English As A Second Or Foreign Language/Esl Language Instructor

Masters Of Teaching, Secondary Education And Teaching

Ongoing