➤ Executed marketing plan for recording artist Ty Dolla Sign’s collaboration with Fifth Harmony “Work From Home” which resulted in 1.4M downloads, multi-Platinum certification in multiple countries (5X Platinum in the USA), and 2.5B video views. ➤ Developed and executed all creative and marketing campaigns for global superstar Afrojack, producing 2 Grammy nominations, over 300M views on YouTube, and 8M monthly listeners on Spotify. ➤ Led and managed Tyga’s marketing and creative campaigns around “Taste” release resulting in 7X Platinum certification, top 10 Billboard chart position, and over 1B views on YouTube. ➤ Facilitated brand deals for Grassroots artists resulting in 3 national brand partnerships with $405k+ in revenue from NIKE, EA Sports, and Sonos.SB Projects is a company operating at the intersection of music, film, television, technology, culture, and social good. Reported to the CEO and founder. Led an artist management division consisting of global artists across various genres.Music Industry | Artist Development | Social Media Marketing | Branding | Senior Executive

➤ Managed of a roster of artists including MSTRKRFT, Death From Above 1979, The Bloody Beetroots, Wolfgang Gartner, Felix Cartal, Omarion.➤ Built and oversaw a team of 5 artist managers.➤ Budget creation and execution for all global and national tours➤ Creative direction for all Undocumented artist projects.➤ Marketing Campaign planning and execution for all artists on Undocumented Roster.➤ Curated Undocumented stages across multiple Insomniac properties including EDC and Audiotistic.➤ Managed partnerships with brands including Nike, Ray Ban, Ciroc, Levis, Pioneer, Gibson.Business Management | Strategic Planning | P&L | Financial Management | Accounting

➤ Rebranded and relaunched historic label Priority Records for the Capitol Music Group.➤ Led A&R direction for Harry Fraud. ➤ Provided overall direction for all marketing campaigns.➤ Responsible for budget creation and management for recording and marketing funds. ➤ Led internal communications with Capitol Music Group Chairman and President.Stakeholder Management | Market Research | Product Launch | Distribution Channels | Public Relations

➤ In charge of all music related marketing and product placement for PUMA North America.➤ Facilitated international advertising campaign with Grammy and Oscar award winning artist Ludacris.➤ Worked with a roster of 40+ artists at a time including Usher, Queens Of The Stone Age, The Roots , Modest Mouse, Foo Fighters, and Death From Above 1979.➤ Responsible for seeking out and building relationships with current artists and discovering new talent on a daily basis.➤ Executive producer of PUMA 5X12 record series, which is a limited edition vinyl box set dedicated to independent labels and distributed at Winter Music Conference to high profile DJs and tastemakers including Questlove, Pharrell Williams, DJ Jazzy Jeff, and 2 Many DJs. The series has included artists such as Diplo, Roy Ayers, Simian Mobile Disco, 9th Wonder, and King Britt.➤ Maintained and created relationships within the music industry on behalf of the brand.➤ Produced and planned of music for all PUMA events including national sales conference and regional store openings.➤ Planning and implementation of marketing plans for artist deals and sponsorships from budgeting to execution. Worked with PUMA Europe and Asia to develop global music strategy and synergy.➤ Creation and design of custom product for PUMA artists such as Ludacris, Pharrell Williams, The Foo Fighters. ➤ Maintained musical content for PUMA retail concept stores.➤ Acted as PUMA North America representative at all national music conferences and awards shows.➤ Provided creative direction and management for key influencer/ celebrity projects.Social Influencer | Award Winning | Customization | Income Statement | Pitching | Video Marketing | B2B | B2C | B2G | Advertising Campaign Management | Art Direction

➤ Reported to Senior VP, A&R on day-to-day management of A&R department on both coasts.➤ Attended weekly A&R meetings to discuss possible signings and current trends in marketplace.➤ Attracted new artists across genres including pop, rock and hip hop.➤ Provided A&R direction for Los Lobos, DJ Z-Trip, and Morris Day And The Time.➤ Planned and implemented budgets from the inception of contractual negotiations to the administration of recording budgets up to $1M.➤ Participated in seeking non-traditional partners and promotions for Hollywood Records artists.Contract Negotiations | Project Management | Trend Analysis | Client Acquisition | Data Analysis

➤ Marketing campaign creation and execution for artists such as NERD, Gorillaz, Daft Punk, Janet Jackson, Aaliyah, Lenny Kravitz, and more.➤ Created first music partnership with Cartoon Network Adult.➤ Developed and implemented marketing strategies for Virgin artists with Osiris, Nixon, Gravis, Zoo York, and Levis.➤ Coordination of listening parties and special events for Virgin Artists.➤ Tour marketing and coordination of ticket buys for all Virgin shows.➤ Assisted in management and maintenance of project budgets.