Adrian Gutierrez Email & Phone Number

San Diego, California, United States

• Oversee the US Hispanic market digital and branding efforts for TTi various brands in order to enhance social media presence and brand positioning to more than 800K+ targeted active followers• Create the annual strategic marketing plan and lead implementation for brand, promotions, advertising, media, in-store experience, digital, social, video, email, URL, CRM, direct, loyalty programs, UGC, search, events, sponsorships, product placement, public relations, influencer, ratings, and reviews, etc. while measuring KPI/ROI for performance accountability and exceed delivery on established goal metrics• Successfully lead all digital marketing and brand positioning in Mexico for the re-launch of the RYOBI and RIDGID brands (R2), making RYOBI the current leader in the industry• Lead all digital media campaign implementation of product placement and promotional advertising for RYOBI and RIDGID in Mexico year-round, which includes, but not limited to social media, webpage creation, digital circular ad, display ads, prime TV ads, paid search and video ads for mobile/desktop delivery• Provide and manage direction to creative/media agencies and THD marketing partners to create and execute the quarterly/annual strategic marketing plan, including all digital content creation. Especial Projects/Recognitions: Lead role in the implementation and execution of all social media channels in Mexico with over 250K targeted active followers (current leader in the industry). RYOBI and RIDGID (R2) targeted digital video success produced over 20M impressions and over 1M hours of video watched in the most recent 2-month digital campaigns. Lead role on the creation of YoRYOBI a digital marketing campaign created for DIY RYOBI enthusiast, with more than 50 DIY how-to project videos produced. Effectively targeted national digital campaigns to more than 500K active R2 Facebook followers for the US Hispanic market, combined audience produce over 150M impressions annually.

United States

• Overall accountable for optimizing the entire marketing mix of the North and Latin America, for better return and investment by increasing sales, brand awareness and brand advocacy for all markets• Worked directly with THD Mexico to manage and oversee new product launches and marketing campaigns for RYOBI and RIDGID• Helped lead and managed both the marketing plan development and training for an exclusive retailer (SODIMAC) brand in Latin America UberMann, that included several trade shows and salesforce training in 4 Latin American countries• Provided management of executive presentations, POP, packaging, advertising, public relations, direct marketing, events, promotions, internal communications and incentive programs for our field salesforce• Worked directly with The Home Depot Marketing partners on commercial production, scripts, filming and airing

• Facilitated deeper learning of the Hispanic consumer dynamics by assisting with identifying, analyzing and sharing internal and external best practices of innovative and emerging approaches • Developed, executed and measured targeted Hispanic marketing campaigns and strategies for current and new product launches from all categories and TTi brands (RYOBI, RIDGID, STŌK, Hart and Arctic Cove)

• Oversaw the execution of various marketing campaigns and product launches for bench & stationary, tile saws, and pneumatics power tool categories of the RIDGID and RYOBI brands sold exclusively at The Home Depot stores• Helped lead and managed both the strategic marketing plan development and implementation of STŌK Grills, by successfully establishing a new national barbeque grill line for The Home Depot, by collaboratively working with Sr. managers, product development specialist and sales leaders for the various product launches under the STŌK brand

United States

• Responsible for leading the in-store sales and merchandise functions at one of nation’s most prominent home improvement retailer, The Home Depot with a $7.8M yearly territory POS• Rank first in the region and top 10 nationally in comp sales during the fourth quarter of 2009 by 23%, and overall sales (POS↑16% YOY) through key merchandising initiatives, communication, organization, and data tracking

United States

• Launched a new product line through prospecting for new customers, making B2B outside sales calls, planning and attending national trade and consumer shows, presenting to prospective clients, managing national accounts, supporting national retail chains with marketing and training events, seeking out and following up with public relations opportunities, planning and attending grassroots marketing opportunities and independent market research.• Grew sales by 23% year-over-year in the San Diego and Orange County area• Recruited, hired and managed a team of 12 interns to promote and sell at the store level for a new program launch “Hoover Platinum Collection"• Developed and maintained relationships with six key retail partners, including Best Buy, Sears and Wal-Mart•Participated in several training seminars in Mexico and Argentina, for our floor care expansion in Latin America• Coordinated sales, advertising, and promotional events on a weekly basis• Develop and implemented best communication practices for our national team

Bachelors Of Arts, International Business

Activities and Societies: Concentration in Marketing, Spanish Language and Western Europe Emphasis

Bachelor Of Arts - Ba, Spanish Language And Literature

International Marketing

Study Abroad Program – Part of the International Business degree requirements

Associate Of Arts And Sciences - Aas, Business Administration And Management, General