Adrian Gutierrez Email and Phone Number
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WHO I AM: I have a passion to build powerful relationships between people and brands with the use of innovative technologies. I relish the start-up culture approach and love to develop solutions for complex challenges. Personality: ENFJ-A / ENFJ-TMY ETHOS: Experienced Bilingual Marketer with more than 13 years of experience, I have dedicated most of my career developing, executing, and coordinating creative strategies to maximize the organization's goals/profits across regions in North America, Mexico, and LatAm with the involvement of cross-functional teams and a key focus on innovation and growth. WHAT I DO:Currently, I’m the lead role in the creation of the industry’s best tool brand digital and social marketing programs in the US and Mexico. I've traveled to multiple countries in North America, South America, and Europe. My passions are traveling, being active, and staying involved in community-focused causes/organizations.ESPECIAL PROJECTS / RECOGNITIONS:Lead role in the implementation and execution of all social media channels in Mexico with over 250K targeted active followers (current leader in the industry). RYOBI and RIDGID (R2) targeted digital video success produced over 20M impressions and over 1M hours of video watched in the most recent 2-month digital campaigns. Lead role on the creation of YoRYOBI a digital marketing campaign created for DIY RYOBI enthusiast, with more than 50 DIY how-to project videos produced. Effectively targeted national digital campaigns to more than 500K active R2 Facebook followers for the US Hispanic market, combined audience produce over 150M impressions annually.AREAS OF EXPERTISE: Product Innovation & Management, Business Model Innovations, Strategic Planning, Channel Marketing B2C & B2B, Qualitative & Quantitative Research, Customer Relationship Management, ProjectManagement, Budgeting & Forecasting, Cross-Functional Team Leadership, Creative Problem Solving, Development & Retention, Go-to-Market Execution, Competitive Market Analysis, Vendor Management, Google Ads Certified, Social Media Marketing, Google Analytics & Data, Data Interpretation, and Corporate CommunicationsCONTACT INFO: a.gutierrezm1@gmail.com619-250-4523
Techtronic Industries - Tti
View- Website:
- ttigroup.com
- Employees:
- 4323
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Co-FounderCentro Hospitality Group Llc Jan 2019 - PresentSan Diego, California, United States
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Sr. Brand Digital Marketing Manager - Emerging Markets Usa / Mexico & LatamTechtronic Industries - Tti Jun 2016 - Present• Oversee the US Hispanic market digital and branding efforts for TTi various brands in order to enhance social media presence and brand positioning to more than 800K+ targeted active followers• Create the annual strategic marketing plan and lead implementation for brand, promotions, advertising, media, in-store experience, digital, social, video, email, URL, CRM, direct, loyalty programs, UGC, search, events, sponsorships, product placement, public relations, influencer, ratings, and reviews, etc. while measuring KPI/ROI for performance accountability and exceed delivery on established goal metrics• Successfully lead all digital marketing and brand positioning in Mexico for the re-launch of the RYOBI and RIDGID brands (R2), making RYOBI the current leader in the industry• Lead all digital media campaign implementation of product placement and promotional advertising for RYOBI and RIDGID in Mexico year-round, which includes, but not limited to social media, webpage creation, digital circular ad, display ads, prime TV ads, paid search and video ads for mobile/desktop delivery• Provide and manage direction to creative/media agencies and THD marketing partners to create and execute the quarterly/annual strategic marketing plan, including all digital content creation. Especial Projects/Recognitions: Lead role in the implementation and execution of all social media channels in Mexico with over 250K targeted active followers (current leader in the industry). RYOBI and RIDGID (R2) targeted digital video success produced over 20M impressions and over 1M hours of video watched in the most recent 2-month digital campaigns. Lead role on the creation of YoRYOBI a digital marketing campaign created for DIY RYOBI enthusiast, with more than 50 DIY how-to project videos produced. Effectively targeted national digital campaigns to more than 500K active R2 Facebook followers for the US Hispanic market, combined audience produce over 150M impressions annually.
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Sr. Brand Marketing Manager - Emerging Markets Usa / Mexico & LatamTechtronics Industries North America Aug 2013 - May 2016United States• Overall accountable for optimizing the entire marketing mix of the North and Latin America, for better return and investment by increasing sales, brand awareness and brand advocacy for all markets• Worked directly with THD Mexico to manage and oversee new product launches and marketing campaigns for RYOBI and RIDGID• Helped lead and managed both the marketing plan development and training for an exclusive retailer (SODIMAC) brand in Latin America UberMann, that included several trade shows and salesforce training in 4 Latin American countries• Provided management of executive presentations, POP, packaging, advertising, public relations, direct marketing, events, promotions, internal communications and incentive programs for our field salesforce• Worked directly with The Home Depot Marketing partners on commercial production, scripts, filming and airing
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Brand Marketing Manager - Multicultural & Event CoordinatorTechtronic Industries Jan 2011 - Jul 2013• Facilitated deeper learning of the Hispanic consumer dynamics by assisting with identifying, analyzing and sharing internal and external best practices of innovative and emerging approaches • Developed, executed and measured targeted Hispanic marketing campaigns and strategies for current and new product launches from all categories and TTi brands (RYOBI, RIDGID, STŌK, Hart and Arctic Cove)
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Brand Marketing ManagerTechtronics Industries Jan 2010 - Dec 2010• Oversaw the execution of various marketing campaigns and product launches for bench & stationary, tile saws, and pneumatics power tool categories of the RIDGID and RYOBI brands sold exclusively at The Home Depot stores• Helped lead and managed both the strategic marketing plan development and implementation of STŌK Grills, by successfully establishing a new national barbeque grill line for The Home Depot, by collaboratively working with Sr. managers, product development specialist and sales leaders for the various product launches under the STŌK brand
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Field Sales Marketing Specialist - Outside B2B & B2CTechtronics Industries North America Mar 2009 - Dec 2009United States• Responsible for leading the in-store sales and merchandise functions at one of nation’s most prominent home improvement retailer, The Home Depot with a $7.8M yearly territory POS• Rank first in the region and top 10 nationally in comp sales during the fourth quarter of 2009 by 23%, and overall sales (POS↑16% YOY) through key merchandising initiatives, communication, organization, and data tracking
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Field Sales Representative - Leadership Development ProgramTti Floor Care North America Jun 2007 - Feb 2009United States• Launched a new product line through prospecting for new customers, making B2B outside sales calls, planning and attending national trade and consumer shows, presenting to prospective clients, managing national accounts, supporting national retail chains with marketing and training events, seeking out and following up with public relations opportunities, planning and attending grassroots marketing opportunities and independent market research.• Grew sales by 23% year-over-year in the San Diego and Orange County area• Recruited, hired and managed a team of 12 interns to promote and sell at the store level for a new program launch “Hoover Platinum Collection"• Developed and maintained relationships with six key retail partners, including Best Buy, Sears and Wal-Mart•Participated in several training seminars in Mexico and Argentina, for our floor care expansion in Latin America• Coordinated sales, advertising, and promotional events on a weekly basis• Develop and implemented best communication practices for our national team
Adrian Gutierrez Skills
Adrian Gutierrez Education Details
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International Business -
Spanish Language And Literature
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International Marketing -
Business Administration And Management, General
Frequently Asked Questions about Adrian Gutierrez
What company does Adrian Gutierrez work for?
Adrian Gutierrez works for Techtronic Industries - Tti
What is Adrian Gutierrez's role at the current company?
Adrian Gutierrez's current role is Marketing Strategist | Progressive Leader | Business Development | Social Media Specialist | Analytical Thinker.
What is Adrian Gutierrez's email address?
Adrian Gutierrez's email address is a.****@****ail.com
What is Adrian Gutierrez's direct phone number?
Adrian Gutierrez's direct phone number is +161925*****
What schools did Adrian Gutierrez attend?
Adrian Gutierrez attended San Diego State University, San Diego State University, Universitat De Barcelona / University Of Barcelona, Grossmont College.
What skills is Adrian Gutierrez known for?
Adrian Gutierrez has skills like Advertising, Sales Operations, Product Marketing, Retail, Account Management, Sales Management, Market Research, Merchandising, Marketing Communications, Product Development, Event Planning, Brand Development.
Who are Adrian Gutierrez's colleagues?
Adrian Gutierrez's colleagues are Jackson Pusey, Alec Schlegelmilch, Corbin Moorer, Sidney Bao, Gabriel. Delatorre, Keon Lewis, Duncan Eveleigh.
Not the Adrian Gutierrez you were looking for?
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Adrian Gutierrez
Digital Marketing Leader | Driving User Growth & Engagement Through Data-Driven Campaigns | Expert In Analytics, Content Strategy & Market Research | Actively Seeking New OpportunitiesMiami, Fl3rubensteinlaw.com, rubesteinlaw.com, 305nofault.com -
Adrian Gutierrez
Undergraduate Research Assistant @ Uic ||Former Data Science Research Assistant @ Uchicago || Nielseniq 1St Place Winner (Team Of 3) || Experienced In R, Python, Sql, And C++||Math, Statistics, And Computer ScienceChicago, Il -
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Adrian Gutierrez
Baytown, Tx
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