1. To grow merchandise sales in line with company's objective by defining Route to Market, channel & innovation opportunities for growth in GSC.2. Lead idea, exploration and conceptualization in all innovation projects relating to route to market.3. To provide accurate and timely sales performance tracking by channel, by brand and by SKUResponsibility:1. Develop and implement channel strategies to better manage transactional channels, build loyalty amongst consumers and develop multi-channel route to market.2. Drive the continuous improvement and embedding of marketing strategies, plans, processes, standards in the organization.3. Drive the continuous improvement of Enabling Tools, Systems, Reporting & Analysis towards a performance driven organization.4. Managing Merchandise on multi-channel (product mix).5. Manage e-commerce Keepsake and 3rd party sites – planning and ensuring timely upload of products and SKUs, promotions, and activities, including business reviews and improvement plans.6. Lead planning for launches and stocks pipelining, including listing and upload of PLU codes in systems.7. Digital Marketing - planning and executing advertising campaigns, content, and social media marketing.

Category Manager for Watches Sunglasses & Jewelry-Take ownership of the category's P&L- Develop and optimising category strategy, and best practice to drive the category- Overseeing over 50 Brands & Marketplace Seller (Key Account Manager)- Pitch promotional mechanics to sellers and brands- Guiding and advising sellers on how to manage their store and how to grow MOM.- Business Developement (Ensure new brands and sellers)

Business Analysis- Analyzing Sales performance of G Factories nationwide & local watch dealer nationwide-Managing retail operations for Casio outlet store in Mitsuil Outlet & ICJ Lot 10- Communicate with distributor on the stock movement and ensure that distributor - collect the return stocks from dealers.-Liaise and coordinate with relevant parties on stock movement / shipments between Singapore office, outlet and distributor/dealer.

Ice-Watch Merchandiser-Analyzing past sales figures/trends to anticipate future product needs.-Overseeing stock level for 15 Galleries and one exhibition team nationwide.-Inventory control, oversee and supervise all activities related to inventory control within a warehouse environment.-Oversee the flow of inventory into and out of a warehouse.-Forecasting purchases and monitoring stock turnover.-Overseeing stock movement for Cooperate Sales and Ecommerce.-Forecast risk of over stocks.-Price maintenance.

i. Sales Planning and budgeting.ii. Analyzing past sales figures/trends to anticipate future product needs.iii. Allocating certain amounts of stock to each outlet throughout the season.iv. Coordinate merchandise plan to ensure well-timed availability of stock regular review of stocks position and inventory.v. OTB Management.vi. Stock Allocation & Replenishment.

i. Reports to the Brand Manager and performs all operational duties as assigned.ii. Coordinate staff function in support of operations on the sales floor.iii. Plan optimum staffing for the department.iv. Ensure that all categories of staff understand and comply with company policies.v. Deal with all disciplinary matters on the floor.vi. Follow up on training program – products knowledge, company policies and procedures.vii. Achieve sales target consistently and monitor on shrinkage or losses.