Adrian Hincu Email & Phone Number

Bucharest, Romania

Bucharest, Romania

Bucharest, Romania

• Managed all marketing related administrative activities (recruiting personnel, briefing agencies etc.)
• Owned and managed process of Brand definition & building: positioning & communication strategy, logo creation & development, brand universe and imagery, brand tone of voice
• Owned and managed process of Customer profiling & segmentation: defining of customer personas, spanning across all budget ranges & interest
• Became an essential part of Product design & ideation: together with the COO, the Head Of Product & the UI/UX team, I helped shape the processes behind the WYZR.dentist platform, ranging from user onboarding to.
• Owned and managed process of Brand messaging strategy: messaging strategy (emails, alerts), social media strategy (content pillars, posting frequency & objectives)
• Built Brand activation strategy & activities (commercial and product feature related)

Bucharest, Romania

• Main task: Responsible of restructuring the agency, migrating the business model from a classical Digital Ad Agency towards a consultant modus-operandi
• Managed same turnover as the year before, but with only half the team
• Managed the P&L – budgeting, planning, forecasting and presenting / getting approval from shareholders
• Reduced expenses and increased profit by replacing some internal resources and switching to a freelance / outsource set of solutions.

Bucharest, Romania

• Responsible with new business (won pitches such as ING Bank, Rovere Mobili)
• Responsible with growing business on existing clients and keeping the agency’s turnover YOY
• Responsible with research initiatives (Qualitative and Quantitative) and interpretation / presenting to top management (internal & client side)
• Defined the Communication & Brand strategy for existing clients (brand & commercial KPIs, communication & commercial activations planning)

Bucharest, Romania

• Acted as interim Head Of Marketing for Romania (both CMO and Head of Marketing left within weeks after my arrival in eMAG)
• CRM Digital Lead, with a strategic planning role, deeply involved in customer segmentation and personalization of all communication initiatives (owned & paid assets)
• Managed & supervised email marketing & all performance platforms and channels (Facebook, Google, Ad Networks, Affiliate Marketing)
• Part of the team that restructured Affiliate marketing, generating +500k Euro in savings
• Digital marketing internal evangelist – in charge of building an internal educational program consisting of digital marketing & e-commerce principles and best practices for the Commercial Division (most of the team.

Bucharest, Romania

• Managed an existing client portfolio of +550k Euro / year, composed of clients such as: Nestle, Bayer, Wrigley, TetraPak
• Responsible with new business (additional pipeline of +250k Euro / year), leading the team that won pitches such as: BAT London, Petrom (CSR Division), Pepsico & StarFoods (multiple brands), UPC Romania, Wienerberger.
• Delivered advertising & communication strategic input to selected clients with focus on business and revenue growth (UPC, Wienerberger AG)
• Excelled in creating and managing online communities for Clients such as Nestle, Petrom (CSR Division), Pepsico & Starfoods
• Led complex teams, from client’s representatives to design, copywriting, strategy, programming and reporting.

Bucharest, Romania

• Built the agency’s digital services core division (Design & Digital Strategy), which later became Nurun Romania
• Managed a turnover of +250k euro with a team of 2 other employees in less than 9 months
• Managed all digital projects (planning & budgeting to complete execution and delivery)
• Managed clients like: Renault, Dacia, Ursus Breweries, Microsoft, Granini, LG

Bucharest, Romania

• Worked my way up from Account Manager to Account Director in less than 3 years, being promoted rapidly based on the outstanding delivered results and client evaluations
• Helped increase the company’s turn-over by more than 50% YOY by actively driving new business on existing clients
• Acted as main Client Service representative for all the agency’s clients
• Helped grow the Client service team from 1 employee to 8 employees
• Managed clients like: Renault, Dacia, Wrigley, Unilever, Sodexo, Nestle, Telekom, IBM, HP EMEA
• Managed people and resources from all areas – creative (art direction & copy-writing), strategy, programming, reporting, financial controllers etc.

Bucharest, Romania

Bucharest, Romania

Bucharest, Romania

o Implemented and managed more than 100 successful BTL campaigns (In-Store Promotions & Sampling, Mystery Shopper)o Coordinated a team of +50 BTL promoterso Main client – Nestle (full brand portfolio)o Led the merchandising rebranding of Connex into Vodafone (in-store materials & props) for the Pre-Paid divisiono Coordinated a team of 12 merchandisers (all.