Adrian Iancu

Adrian Iancu Email and Phone Number

Shopper Activation Manager at Orkla Foods Romania SA @
Adrian Iancu's Location
Bucharest, Bucharest, Romania, Romania
Adrian Iancu's Contact Details

Adrian Iancu work email

Adrian Iancu personal email

n/a
About Adrian Iancu

I consider myself to be a very well organised person with a high desire of learning and self development. Also, i belive that my well being should reflect the company's market status.

Adrian Iancu's Current Company Details
Orkla Foods Romania SA

Orkla Foods Romania Sa

Shopper Activation Manager at Orkla Foods Romania SA
Adrian Iancu Work Experience Details
  • Orkla Foods Romania Sa
    Shopper Activation Manager
    Orkla Foods Romania Sa Apr 2022 - Present
    Bucureşti, România
  • Roshen Confectionery Corporation
    Trade Marketing Manager
    Roshen Confectionery Corporation Jun 2021 - Mar 2022
    Bucharest, Romania
    - Management of commercial marketing activities / projects- Implementation of the commercial marketing plan in coordination with sales, marketing logistics, procurement, finance and production- Development of commercial marketing strategy for launching new products- Participation in the development of types of packaging- Annual planning of commercial marketing and its follow-up- Management and control of commercial investigations- Development and coordination of… Show more - Management of commercial marketing activities / projects- Implementation of the commercial marketing plan in coordination with sales, marketing logistics, procurement, finance and production- Development of commercial marketing strategy for launching new products- Participation in the development of types of packaging- Annual planning of commercial marketing and its follow-up- Management and control of commercial investigations- Development and coordination of merchandising activities, shelf plans- Development of POS materials, displays and other equipment and marketing materials- Management of marketing projects- Preparation, implementation and evaluation of promotion and communication strategies and campaigns- Management of creative and BTL offers- Development of activation plans with a large number of tools, focusing on identifying the requirements and expectations of consumers, customers, in collaboration with marketing and sales teams- Implementation of activation plans- Creating the listing calendar for all SKUs- Management of all activities and new launches through channels- Management of product listing and delisting processes- Managing the implementation of POSMs and merchandising materials- Supporting the effective implementation of marketing and sales initiatives- Planning and managing the commercial marketing budget- Management activities: providing analysis on investments- Coordination with marketing, KAM and sales teams- Participating in regular marketing, sales and operations planning- In-depth monitoring of the market environment and preparation of the necessary steps for implementation- Gathering market information, competitive analysis (Nielsen, Price monitoring Hipercom)- Internal statistics, analysis, preparation of reports- Preparing presentations for information sessions- BTL activity management (sampling, tasting, NCP, etc)- Organizing programs and events Show less
  • Imperial Brands Plc
    Retail & Horeca Activations Manager
    Imperial Brands Plc Dec 2018 - Jun 2021
    Bucharest, Romania
  • Imperial Tobacco
    Marketing & Sales Support Executive
    Imperial Tobacco May 2016 - Dec 2018
    Bucharest, Romania
    Implementing all Consumer Activation BTL projects (setup, implementing and supervising) and managing the advertising agencyProposal, development and production of all advertising materials (print, digital and shelves)Monitoring market evolution and competitionMonitoring A&P costs and optimizing expenses
  • Mercury 360
    Jr Account Manager
    Mercury 360 Sep 2015 - May 2016
    București, România
    - Coordinates Consumer Activation projects through all stages;- Takes responsability of making bugets and quotations;- Sends campaign briefs to Regional Managers;- Supervizes the activity of his team;
  • Mercury 360
    Account Executive
    Mercury 360 Apr 2014 - Aug 2015
    București, România
    - Organizes and Coordinates Consumer Activation projects and supervizes field activities of regional teams;- Ensures communication to Regional Managers regarding projects developments and updates;- Coordinates the departments: Production, Direct Marketing and Creations for Consumer Activations clients;- Oversees the activity of Team-Leades and Promoters in locations where the projects take place;- Sends briefs to Regional Managers after the projects had been agreed with the… Show more - Organizes and Coordinates Consumer Activation projects and supervizes field activities of regional teams;- Ensures communication to Regional Managers regarding projects developments and updates;- Coordinates the departments: Production, Direct Marketing and Creations for Consumer Activations clients;- Oversees the activity of Team-Leades and Promoters in locations where the projects take place;- Sends briefs to Regional Managers after the projects had been agreed with the Client;- Makes projects cost estimates after receiving information from Clients Service Departments or directly from the Client and negociates or ensures support for negociating costs;- Makes regional bugets and assumes financial responsibility;- Makes presentations for Clients includind all aspects regarding the exection of a project;- Makes final report including the analysis of results;- Sustains internal review at the end of big projects and makes financial reconciles;- Draws logistic splits and makes sure of good transports coordination for each project;- Handles the logistics inventory up-to-date for all materials received from Client Show less
  • Mercury 360
    Project Executive
    Mercury 360 Mar 2013 - Apr 2014
    București, România
    - Sends projects briefs to Regional Managers and makes sure of proper setup;- Communicates to Regional Managers all issues that appear along the project development, mechanics changes and info updates;- Verifies reports received from field colleagues and gives feedback regarding them;- Makes quantitative and qualitative reports and sends them to Client Service department or directly to Clients according the imposed dead-line;- Manages logistics necessary to on-going… Show more - Sends projects briefs to Regional Managers and makes sure of proper setup;- Communicates to Regional Managers all issues that appear along the project development, mechanics changes and info updates;- Verifies reports received from field colleagues and gives feedback regarding them;- Makes quantitative and qualitative reports and sends them to Client Service department or directly to Clients according the imposed dead-line;- Manages logistics necessary to on-going projects;- Is responsible with creating and supplying the training presentation to Regional Managers;- Participates at training meetings held by Regional Managers and even sustains his owns trainings for co-workers;- Oversees in the field the ongoing of a project that he is involved in;- Makes final reports containing useful information regarding the succeses and failures to be improved of a project; Show less
  • Mercury 360
    Merchandising Area Coordinator
    Mercury 360 Jun 2012 - Mar 2013
    -Coordinating and implementing all projects for the established region.-Hiring people and signing all necessary paperwork.-Reporting all known problems to my regional manager, project manager and his assistants. -Supervising and coordinating all activities that our merchandisers have to do according to our current projects and company's internal rules.-Maintaining a good line of communication with our clients and local authorities in order to implement succesfully the… Show more -Coordinating and implementing all projects for the established region.-Hiring people and signing all necessary paperwork.-Reporting all known problems to my regional manager, project manager and his assistants. -Supervising and coordinating all activities that our merchandisers have to do according to our current projects and company's internal rules.-Maintaining a good line of communication with our clients and local authorities in order to implement succesfully the project.-Taking part in the process of rectruitment and taking important decisions.-Sending all activity reports according to given deadline to project manager.-Preparing the monthly buget and cashflow.-Sustaining and implementing all marketing decisions that make our companies name bigger and greater. Show less
  • Tymbark Maspex Romania
    Sales Merchandiser
    Tymbark Maspex Romania 2009 - 2012
    Cluj-Napoca
    -Knowing all our products and active promotions campaign.-Ensuring our merchandise presence on the shelfs and trying to increase sales.-Sending all required reports to our team leader according to given deadline.-Informing our clients about our company's products.

Adrian Iancu Skills

Fmcg Trade Marketing Merchandising Customer Insight Negotiation Account Management Shopper Marketing Retail Marketing Strategy Marketing Management Sales Competitive Analysis Budgets Budgeting Training Presentation Skills Report Writing Data Analysis English Grammar Spanish Project Coordination Advertising Management

Adrian Iancu Education Details

Frequently Asked Questions about Adrian Iancu

What company does Adrian Iancu work for?

Adrian Iancu works for Orkla Foods Romania Sa

What is Adrian Iancu's role at the current company?

Adrian Iancu's current role is Shopper Activation Manager at Orkla Foods Romania SA.

What is Adrian Iancu's email address?

Adrian Iancu's email address is ad****@****y360.ro

What schools did Adrian Iancu attend?

Adrian Iancu attended Universitatea „babeș-Bolyai” Din Cluj-Napoca.

What skills is Adrian Iancu known for?

Adrian Iancu has skills like Fmcg, Trade Marketing, Merchandising, Customer Insight, Negotiation, Account Management, Shopper Marketing, Retail, Marketing Strategy, Marketing Management, Sales, Competitive Analysis.

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