Responsible for maximizing market penetration by growing the SoW of existing customers as well as acquiring new users. Definition of the product and marketing strategy for the business segment (B2B) and the residential market (B2C). Definition of the alliance strategy as well as the incorporation of strategic partners. Responsible for the structure, hiring, training and development of the commercial team.

Responsible for the design and execution of the commercial team's strategy including Go to Market, innovation, territory planning, pricing strategy and sales enablement. Design and implementation of the México Partners program which considers Brokers, Government and Chambers of Commerce. Primary contact between corporate and regional sales offices.

Responsible for attracting new customers as well as increasing the sales volume of existing customers. Advice on the product roadmap and new developments. Responsible for expanding the WiFi footprint through the acquisition of new strategic locations. Definition and monitoring of the monthly, quarterly and annual sales forecast as well as the presentation of results to investors.

Responsible for the definition and implementation of the business plan as well as the monitoring of strategic accounts. Development of media marketing plans and alliances with the main advertising media agencies. Consultant for the development and launch of new products. Development monitoring and measurement of the sales team.

Desarrollo de estrategias digitales integrales asegurando implementaciones oportunas y adecuadas. Responsable del desarrollo de nuevos clientes y del incremento del ticket de la cartera existente.

Consultor en el desarrollo del Plan de Largo Plazo del Mercado para los mercados de México, Centroamérica y el Caribe.Creación y coordinación de equipos interfuncionales para nuevos proyectos.Responsable de la evaluación de riesgo de proyectos: cadena de suministro, asuntos corporativos, legales, regulaciones del mercado, comercialización, inventario de materiales y obsolescencia

Desarrollo del forecast y planeación estratégica.Responsable de la planeación y ejecución del plan de producción y embarque.Gestión de inventario.