Adrian Liang Email & Phone Number

Designs marketing strategies and executes campaigns to help Kindle Unlimited members and Amazon Prime members discover great reads.

Seattle, Washington, United States

• Selected books for the fiction, mystery & thriller, history, and science & nature categories in Amazon’s physical retail bookstores• Analyzed key fiction category and identified growth opportunities• Developed proactive tracking systems for major zeitgeist moments to ensure books were in stores, focusing on TikTok/#BookTok favorites, upcoming TV/films based on books, and major book club announcements• Created in-store special features in reaction to and in anticipation of customers’ purchasing trends• Partnered with tech team’s project manager to improve the assortment recommendation system, deliver a better in-store customer experience, and reduce manual work

• Hand-picked titles for Amazon’s Best Books of the Month program. Wrote 90+ articles/year for Amazon Book Review.• Developed initiatives to grow the reach of Editorial content, including displaying “Editors’ pick” badges on books’ Amazon.com pages and launching the Amazon Book Review Podcast• Optimized and merchandised Amazon Book Review content, increasing monthly page views by 460% in 3 years• Marketed Editorial content via targeted email campaigns, Kindle app push notifications, Fire tablet campaigns, and social media campaigns• As Editorial point-of-contact for all tech work, advocated for Editorial needs while executing on tech team’s requirements• Interviewed best-selling authors for live Amazon events, for the Amazon Book Review, and for the Amazon Book Review Podcast

Author of the romance novels BADLANDS BRIDE (Pocket Books, 2012) and STOWAWAY BRIDE (Pocket Books, 2013), and ebook exclusive novels UNRULY HEARTS (2011), MIND TRICKS (2012), and FUGITIVE BRIDE (2015).

• Developed and launched new business initiatives that capitalized on company’s core publishing skills. As active member of becker&mayer! Executive Team, created budget goals and business development strategies for the entire company.• Instigated, negotiated, and closed licensing agreements with entertainment properties such as Lucasfilm, Disney, Warner Bros, Peanuts, Nickelodeon, Hasbro, and NBCUniversal. Targeted acquisition areas with proven success, doubling revenue and profit from licensed books from 2008-2010.• Pitched projects to publishing clients and licenses at BookExpo, Frankfurt Book Fair, Bologna Book Fair, and San Diego Comic-Con• Negotiated legal and financial solutions with print vendors and publishers

• Oversaw the team's creation of p&ls for proposed titles, and responsible for the books' creative budgets• Ensured 60 four-color books/year were created and delivered on time to high standards, on very tight schedules and budgets• Worked with print vendors in China and with publishers in Europe, South America, and Asia to print foreign-language titles• Invented internal systems to streamline workflow and eliminate unnecessary churn and errors• Helped the creative teams troubleshoot problematic books and nurtured the teams’ problem-solving skills. Partnered with publishers, authors, and agents to solve the thorniest issues.• Developed unique book concepts

* Managed copy editing through final pages of 100+ fiction and nonfiction books a year, including crash titles and bestsellers, keeping myself and others on very tight deadlineswithout sacrificing quality* Worked closely with text editors, production staff, and the art department to maintain schedules and to create solutions to problem books* Recruited and hired freelance copy editors, proofreaders, and indexers; 80 percent of new freelancers came on board through my efforts. Also dismissed freelancers when work was below par* Helped hire and train interns and department assistants* Implemented requirement that authors submit their books on disk as well as paper, reducing typesetting costs by 15 percent

• Supervised copy editing through final pages of 50+ books a year• Reduced production costs and text errors by introducing copy editing on disk and transmitting corrected disks to typesetters• Hired freelance copy editors, rekeyers, proofreaders, and indexers

• Acquired and edited novels while assisting two editors and publisher • Sold paperback rights, foreign rights, and book club rights• Brought production schedules back on time while maintaining high quality of company's entire list of 30 books a year • Primary liaison with outside book production company

• Wrote press releases, mailed review copies, cold-called reviewers, set up authorsignings and other publicity events• Sold books to specialty outlets