Successfully turned a business heavily relying on traditional B2B retails sales into onethat believed in the strengths and opportunity of digital marketing & social mediaplatforms marketing.Transformed brand's marketing direction and focus to acquisition of leads throughsocial media marketing and lead generation; Generated 215 leads through leadgeneration ads on a monthly basis at CPA of RM 2.45/lead & RM 1.5M in revenue throughgenerated leads.Strategized social… Show more Successfully turned a business heavily relying on traditional B2B retails sales into onethat believed in the strengths and opportunity of digital marketing & social mediaplatforms marketing.Transformed brand's marketing direction and focus to acquisition of leads throughsocial media marketing and lead generation; Generated 215 leads through leadgeneration ads on a monthly basis at CPA of RM 2.45/lead & RM 1.5M in revenue throughgenerated leads.Strategized social media and digital marketing content, targeting and CRM strategyresulting in CPC of RM 2.40, 180% e-mail enquiries over 6 months and increased FBfollowers by 325% in just 12 full months of implementation.Launched 2 B2B aging stock sales campaigns resulting in RM 4.5M revenue generated in4 months and 87% aging stock cleared.Revamped corporate website to replace aging design and resulted in 270% increase insite visitors over 2 months. Show less

• Responsible for managing marketing creatives, strategy development & execution and enhancing performance by establishing marketing goals• Overseeing the production of all marketing promotion materials and campaign while ensuring strong and consistent brand messaging across all channels and marketing platforms.• Crafting effective marketing campaign, strategy and messaging to ensure effective ROIs.• Leading the execution of marketing campaign, creating new partnerships & business… Show more • Responsible for managing marketing creatives, strategy development & execution and enhancing performance by establishing marketing goals• Overseeing the production of all marketing promotion materials and campaign while ensuring strong and consistent brand messaging across all channels and marketing platforms.• Crafting effective marketing campaign, strategy and messaging to ensure effective ROIs.• Leading the execution of marketing campaign, creating new partnerships & business opportunities, driving collaboration with internal & external stakeholders and evaluate the impact of marketing campaigns in achieving set objectives and targets.• Creating and managing PR strategies to increase brand awareness & healthy brand image through increased collaboration with medias & influencers/KOLs. Show less

• Acquisition of SME merchants, Airport Duty Free & Non-Duty Free retailers and global brands for Home Delivery & Airport Collection on OURSHOP.com.• Ensuring that all relevant legally required documentation are in order for the purpose of having them on the platform.• Managing and maintaining a close and professional relationship with key stakeholders of the brands, retailers and merchants.• Assisting in the on-boarding of merchants, retailers and brands on the platform•… Show more • Acquisition of SME merchants, Airport Duty Free & Non-Duty Free retailers and global brands for Home Delivery & Airport Collection on OURSHOP.com.• Ensuring that all relevant legally required documentation are in order for the purpose of having them on the platform.• Managing and maintaining a close and professional relationship with key stakeholders of the brands, retailers and merchants.• Assisting in the on-boarding of merchants, retailers and brands on the platform• Working closely with the relevant stakeholders in the platform; Data & Insights, Tech & Product, Commercial and the marketing team to ensure optimum acquisition is made. • Preparation of bi-weekly and monthly updates to senior management on the current status of acquisition and relationship management. Show less

• Acquisition of SME Merchants and local businesses onto the WiFi portal’s e-commerce platform.• Managing and maintaining a close and professional relationship with key stakeholders of the brands, retailers and merchants.• Assisting in the on-boarding of merchants, retailers and brands on the platform• Tasked with acquiring advertisers through direct contact and through media agencies for advertising spend on spaces within the portal• Managing relationship with and… Show more • Acquisition of SME Merchants and local businesses onto the WiFi portal’s e-commerce platform.• Managing and maintaining a close and professional relationship with key stakeholders of the brands, retailers and merchants.• Assisting in the on-boarding of merchants, retailers and brands on the platform• Tasked with acquiring advertisers through direct contact and through media agencies for advertising spend on spaces within the portal• Managing relationship with and troubleshooting for all advertisers, media agencies and merchants on the platform.• Work closely with the marketing, commercial, tech and creative team to ensure that advertisers and merchants needs are solved Show less

• To market and increase the take-up rate of inflight meals through internal and external marketing campaigns.• Working closely with the AirAsia commercial and marketing team to have joint marketing campaigns and awareness.• Work closely with the team of product development managers (Chefs) and plan the launch & marketing campaign for every seasonal and special meal launch.• Plan cost-saving measures to ensure economies of scale, healthy margin and strong P&L.• Work closely with… Show more • To market and increase the take-up rate of inflight meals through internal and external marketing campaigns.• Working closely with the AirAsia commercial and marketing team to have joint marketing campaigns and awareness.• Work closely with the team of product development managers (Chefs) and plan the launch & marketing campaign for every seasonal and special meal launch.• Plan cost-saving measures to ensure economies of scale, healthy margin and strong P&L.• Work closely with AirAsia Group’s PR team to ensure adequate awareness on SANTAN & new meal launches.• Prepare monthly reporting for senior management at the Group level. Show less

• Managing GLC clients for year long brand on-ground activation campaign; Clients managed – PETRONAS, KHAZANAH NASIONAL BERHAD & MAYBANK.• Accept briefs, plan campaigns & budgeting, and present strategic plan based on client’s requirements and budget.• Sourcing, briefing and management of vendors to ensure smooth delivery of event elements, lower cost and up to expectations quality delivery.• Planning and managing every element of campaign execution from pre-event planning, event… Show more • Managing GLC clients for year long brand on-ground activation campaign; Clients managed – PETRONAS, KHAZANAH NASIONAL BERHAD & MAYBANK.• Accept briefs, plan campaigns & budgeting, and present strategic plan based on client’s requirements and budget.• Sourcing, briefing and management of vendors to ensure smooth delivery of event elements, lower cost and up to expectations quality delivery.• Planning and managing every element of campaign execution from pre-event planning, event management and post-event reporting.• Managing relationship with clients and vendors to ensure long term working relationship. Show less

• Plan, execute and managing of new car launches based on launch calendar from the Product Planning team.• Liaising with and managing relationship with NISSAN dealers nationwide to ensure smooth execution of dealer showroom roadshows across the country.• Sourcing of vendors and event management agencies for launch and nationwide roadshow events.• Work closely with internal stakeholders; Digital & Marketing, Commercial and Procurement team to ensure adequate awareness, sufficient… Show more • Plan, execute and managing of new car launches based on launch calendar from the Product Planning team.• Liaising with and managing relationship with NISSAN dealers nationwide to ensure smooth execution of dealer showroom roadshows across the country.• Sourcing of vendors and event management agencies for launch and nationwide roadshow events.• Work closely with internal stakeholders; Digital & Marketing, Commercial and Procurement team to ensure adequate awareness, sufficient budget and low cost for a smooth event execution. Show less