Adrian Luna Email and Phone Number
My journey across diverse roles has honed my expertise in brand management, marketing operations, and sales & revenue strategy. With a proven track record of steering multi-million-dollar marketing initiatives, I excel in crafting impactful digital strategies and executing campaigns that drive tangible business outcomes.My experience in operational management has enabled me to lead cross-functional teams, implement process improvements, and navigate complex business environments, consistently delivering value through data-driven insights and efficient project execution. Committed to optimizing revenue operations, I bring a blend of sales leadership, strategic planning, and a keen eye for leveraging data to maximize growth opportunities.Results-focused business leader with a strong track record in:→ Executing a year-long multichannel marketing campaign that drove a notable 20% sales increase and resulted in an 18% revenue boost and a significant rise in the closing rate.→ Spearheaded a digital transformation initiative that reduced customer acquisition costs, achieving a +20% conversion rate, a +40% decrease in man-hours, $300K+ savings, and a +15% ROI.→ Leading market segmentation efforts within a $1.5M budget, creating a viral 30-second commercial that secured millions in free media coverage, substantially extending market reach and brand visibility.→ Demonstrating proficiency in driving product penetration and market growth in facilitating the successful entry of two products into Unified Grocers' distribution, generating $400K+ in additional annual revenue.→ Forming lucrative relations with Latin American music library owners to secure deals exceeding $100M+, marking an opportunity for agency growth and market penetration across entertainment sectors.AREAS OF EXPERTISEStrategy Planning | Business Development | Account Management | Finance | Marketing & Advertising | B2B & B2C | Budgeting & Forecasting | Revenue Strategy | Market Analysis | Product Strategy | SWOT Analysis | Team Building | Strategic Planning & Execution | KPI Development & Measurement | Cross-Functional Leadership & Collaboration
Upstreamers Multicultural Agency
View- Website:
- weareupstreamers.com
- Employees:
- 3
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Director Of Finance & New Business DevelopmentUpstreamers Multicultural Agency Dec 2019 - PresentEl Segundo, California, United StatesShowcased exceptional project management and business development skills in overseeing multi-million budgets, driving data-informed marketing campaigns exceeding KPIs, and spearheading diverse industry collaborations, resulting in expanded market reach and successful investor-funded projects.Key Achievements:✓ Led market segmentation and brand positioning efforts, guiding a team within a $1.5M budget to create a viral 30-second commercial that generated millions of dollars in free media coverage and extended market reach.✓ Analyzed existing procedures and implemented initiatives that streamlined operations, reduced unit costs by 11%, and decreased order costs from $190K to $170K, allowing efficient distribution allocation of resources.✓ Generated potential revenue of $25M+ by developing insurance service contracts in collaboration with an insurance carrier, expanding client portfolio, and opening opportunities through effective GTM strategies.✓ Facilitated meetings with the top two Latin American music library owners to help secure deals exceeding $100M+ ✓ Orchestrated the comeback concert of a legendary Mexican artist, marking a transformative opportunity for agency growth and market penetration across entertainment sectors.
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Director Of Marketing And OperationsEnergreen International Aug 2015 - Dec 2018Los Angeles Metropolitan AreaDirected a dynamic team in pioneering transition and transformative efforts for materials and processes. Created potent market strategies, drove transformative rebranding, forged strategic global partnerships, secured multimillion-dollar contracts and project funding, and established effective communication.Key Achievements:✓ Secured orders in multiple countries and obtained $20M+ in Letters of Intent (LOIs) from emerging Latin American markets through collaborative efforts with the head of technical service and high-level politicians.✓ Enhanced international Letters of Intent (LOIs) and broadened the brand's scope by refining company messaging to develop a clear value proposition that resonates with the target audience—government agencies. ✓ Secured $2M in private equity funding to rescue a project in Mexico affected by unforeseen weather.✓ Ensured the integrity of other contracts in the pipeline by preventing non-compliance issues and delays.
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Senior Sales And Marketing ManagerAprende Negocios Feb 2012 - Jul 2015Monterey Park, California, United StatesLed a micro-enterprise incubator program, orchestrating funding acquisition, efficient resource allocation, platform launches, and business development efforts to empower Latino businesses for successful market entries.Key Achievements:✓ Crafted communication and sales strategies that outperformed benchmarks with a +20% conversion rate. ✓ Spearheaded a digital transformation initiative by constructing a CRM system and a user-friendly digital portal, resulting in a reduction in customer acquisition costs and a +40% decrease in man-hours per client, saving the company an estimated $300K+ annually and yielding a +15% ROI.✓ Facilitated the successful entry of two products into Unified Grocers' distribution, resulting in the largest accounts on record for the clients and generating approximately $400K+ in additional yearly revenue.✓ Implemented a year-long multichannel marketing campaign, achieving a 20% sales increase through radio spots and a clear value proposition, leading to a +18% revenue boost and a rise in the closing rate. -
Senior Production ManagerRd Productions, Llc Dec 2008 - Dec 2011Van Nuys, CaliforniaAn event production company specializing in large-scale festivals and sporting events. In this role, I managed open-air music festivals and international sporting events with major musical acts and top-level international soccer teams playing in the United States and Mexico. - Managed the successful execution of multi-million-dollar concerts and sporting events throughout the United States and Mexico; clients included Univision Radio, Telemundo, Liberman Broadcasting, Spanish Broadcasting Systems, Creative Artist Agency, and World Eleven Sports Agency.- Established multi-million-dollar budgets, implementing robust internal tracking protocols to guarantee all projects adhered to defined financial parameters, ensuring optimal resource utilization and cost-effectiveness.- Proficiently directed and managed clients and vendors adeptly navigated demanding time constraints while supervising a large workforce of over 100 and accommodating the needs of +50,000 guests on numerous occasions.- Enabled revenue diversification for events by developing innovative sponsorship packages, intergrading product engagement via affiliate marketing, surpassing traditional impression-based methods
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Senior Marketing ManagerLatinsphere Advertising Aug 2005 - Nov 2008Long Beach, California, United StatesA boutique multicultural agency with a wide array of capabilities, including consumer packaged goods and services, retail, entertainment, and telecommunications. - Implemented and executed multi-million-dollar marketing initiatives for prestigious blue-chip clients such as Chevron, ESPN, Lowe's, Visa, and The Walt Disney Company, consistently exceeding expectations.- Implemented data-driven decision-making processes, optimizing campaigns and improving ROIs for clients.- Rapidly shifted unprofitable projects into profitability through efficient financial management, meticulous budgeting, and streamlined tracking protocols.- Collaborated with cross-functional teams, including strategy, creative, production, and ownership, to ensure alignment of marketing strategies with overall business goals- Directed comprehensive acquisition and retention strategies and optimizing consumer engagement for multiple client portfolios.
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Hospital CorpsmanUnited States Department Of The Navy Apr 1998 - May 2005Camp Pendleton South, California, United StatesI served as a Hospital Corpsman for seven years, specializing in emergency medicine and demonstrating my proficiency in a variety of demanding settings, including urgent care, emergency rooms, and wartime settings. - Supervisory manager of urgent care, I was entrusted with the health and welfare of over 1,000 marines attached to the 3rd Marine Division. - Front line operations Operation Iraqi Freedom, treated and cared for 1,000 patients while serving in forward operations through my deployment. - Integral part of the lead medical team during the invasion of Baghdad and oversaw the treatment of +300 allied, civilian, and enemy personnel during wartime conditions.- Served as a clinic supervisor at the Naval Substance Abuse and Rehabilitation Department, overseeing the care of over 30 patients per day. Responsible for executing comprehensive patient treatment plans and medication administration.
Adrian Luna Education Details
Frequently Asked Questions about Adrian Luna
What company does Adrian Luna work for?
Adrian Luna works for Upstreamers Multicultural Agency
What is Adrian Luna's role at the current company?
Adrian Luna's current role is BRAND MARKETING EXPERT - REVENUE OPERATIONS MANAGER Brand Sales & Marketing - Revenue Strategy - Business Process Improvement.
What schools did Adrian Luna attend?
Adrian Luna attended Hawaii Pacific University, Park University.
Who are Adrian Luna's colleagues?
Adrian Luna's colleagues are Martin Cerri.
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